ELLA MFENE
SEO Assistant
Johannesburg, Fourways
Summary
An ambitious Bachelor of Information Technology in Business systems graduate with excellent in critical and analytical thinking skills and proven abilities in delivering exceptional services that cater to both business and clients requirements. Eager to contribute to improving organic visibility and website performance while gaining hands-on experience with industry tools like Google Analytics, SEMrush, and WordPress. I am Committed to continuous learning and delivering measurable results in a fast-paced marketing environment.
Overview
6
6
years of professional experience
Work History
SEO Assistant
AD-on Group
08.2025 - Current
- Keyword research - Identifying relevant keywords using tools like google keyword planner, SE Ranking and Ahrefs.
- On-page Optimization - Assist in optimizing meta titles, descriptions, headers, and content for SEO best practices.
- Technical SEO – Monitoring site performance, indexing issues and crawl errors using google search console.
- Competitor Analysis – researching competitors' strategies to identify opportunities for improvement.
- Coming up with new suggestions to optimize existing content with relevant keywords.
SEO COORDINATOR
DASHBPO
10.2021 - 05.2025
- Using SEO tools for high-ranking keywords and competitor analysis, SEMrush, Ahrefs and Google search operators. On-page optimization and helping with content updates, meta titles and meta descriptions.
- Monitor websites performance, crawls and page indexing.
- Linkbuilding outreach & strategies.
- CRM – Managing customer data by tracking interactions and monitoring overall business performance and follow-ups.
Administration & Operations Assistant
Elite Career Solutions
01.2020 - 01.2021
- Handled administrative operations and activities in the office, handled correspondence and maintained company's records’
- Customer service and handling online chat.
Education
Technical support - NQF4
SETA
01.2019
Bachelor of Information Technology - Business systems
IIE Rosebank College
01.2018
Skills
Google search console
WordPress
On-page & off page SEO
Google Analytics
Strategist
Administration
Time management
Document preparation
Business Analysis
CRM System
Operations management
Excellent communication skills
Canva
Digital Marketing
Email and online communication
SEMRush, Moz, Ahrefs , SE Ranking
Timeline
SEO Assistant
AD-on Group
08.2025 - Current
SEO COORDINATOR
DASHBPO
10.2021 - 05.2025
Administration & Operations Assistant
Elite Career Solutions
01.2020 - 01.2021
Technical support - NQF4
SETA
Bachelor of Information Technology - Business systems
IIE Rosebank College