Elizabeth Watson

Established Curate My World in May 2025
Curate My World covers all areas that I love:
Interiors- design/ decorating
Art- my fine art/ murals
Events- curating small events- Aug 2025 curated a design and art show at Glenhof manor
Curator- curating art
Chocolate Chilli shot- a product I developed and created for your coffee

• Elevated brand awareness with targeted marketing campaigns, leveraging social media and digital platforms.
• Interacted well with customers to build connections and nurture relationships.
• Utilized social media platforms proactively to promote personal brand awareness while engaging with potential clients or collaborators regularly.
• Designed custom artwork for clients, meeting their creative vision and ensuring satisfaction with the final product.
• Managed creative process from concept to completion for various projects.
• Curated and Participated in art exhibitions and shows to showcase work.
• Created commissioned artwork for organizations and private clients.
• Produced drawings and paintings for advertising campaigns and publications.
• Used Adobe Creative Suite to edit images for use in marketing materials and website content.
• Negotiated with vendors to procure high-quality materials for marketing collaterals, staying within budget constraints.
• Worked closely with colleagues on interdisciplinary projects that combined art, history, science, or social studies themes into cohesive exhibitions.
• Organized special events to foster deeper connection between community and cultural heritage.
• Created sketches and technical drawings to present design concepts to clients.

• Ran jobs from one day stills shoots to reality shows that ran for months.
• Served as liaison between location owners, production, and unit, ensuring clear communication throughout each stage of the process.
• Ensured accurate record-keeping through diligent data entry and management in booking software systems.
• Managed high volume of incoming calls and inquiries, ensuring prompt assistance to potential clients.
• Negotiated contracts with corporate clients resulting in profitable long-term business partnerships.
• Assisted in resolving customer issues promptly( location owners and or production companies), ensuring a positive resolution that maintained client loyalty.
• Contributed to business growth by maintaining strong relationships with repeat clientele and providing exceptional service.
• Maintained up-to-date knowledge of current locations, effectively communicating them to prospective clients during the booking process.
• Maintained relationships with high-profile clients in entertainment industry through consistent communication.
• Facilitated communication between clients by using interpersonal skills.
• Advocated for clients in negotiations with production and location owners, to make sure both parties got the best deal for the job.
• Developed and sustained extensive database of contacts, helping future clients with networking.
• Negotiated contracts and terms with location owners and production owners.
• Represented clients in negotiations with networks and production companies.
• Fostered relationships with industry professionals for future connections.
• Managed and filed contracts, PO's and other documents associated with the job.
• Find and secure locations for briefs for production companies.
  Understand the brief and the feeling the client would be trying to achieve at the location.
• Thorough understanding of the locations, their limitations on film, logistical limitations, rules and parameters to make sure that no locations were mismatched.
• Managing booking Calendar on booking system for jobs, arranging scouts getting into locations( multiple per job, multiple jobs per day)
• Rate negotiations
• Arranging dates and times for recces.
• Once jobs were confirmed, putting together location agreements- for both parties.
• Making sure that all sides were happy and heard and any issues ironed out.
• Post shoot follow ups- if there were any damages- procuring and arranging for third parties to do repairs.
• Constantly keeping locations updated, signing up new locations.
• Mailchimp newsletters, fielding phone calls, Whatsapps and emails constantly. In summer( season) this job was an incredibly face paced environment.
• When new employees came into the company, I would need to train them on the job.
• Assisted with some design work when and if needed.
  
• Required high emotional intelligence, high organizational skills, critical thinking, solution based thinking, good listening skills, very good written and verbal communication. Personable.

• Taught classes on painting, collage, and color theory.
• Managed art room supplies, equipment and resources to maintain consistent supply for projects.
• Enhanced student creativity by incorporating various art mediums and techniques into lessons.
• Documented student work in order to exhibit and celebrate learning process of each child.
• Inspired students and assisted in developing creativity and self-expression through various art forms and media.
• Developed students'' artistic skills by providing personalized feedback and guidance on their artwork.
• Assessed student work and provided constructive feedback.
• Established a positive and inclusive classroom environment that encouraged open communication and collaboration among students.
• Managed a diverse range of learners, adapting lesson plans to accommodate different abilities and interests.
• Fostered positive and inclusive classroom environment, enabling students to express themselves freely through art.
• Fostered love for art and learning to inspire students to pursue passions and interests.
• Responsible for branding, logo, FB, layout of the interior and all creative ideas as well as opening and running the business on the Art Generation side.
• I planned and executed art lessons based on my own experience and training in the arts, for groups of kids from moms and tots 4+ all the way to 18 year old students as well as having occasional adult evening groups.
• Curated the annual art exhibition for students and parents.
  In 2012, I bought Art Generation and so became owner. During the period 2013 March - Dec, I took on the role as art teacher on a temporary basis at Lourensford Montessori.

• Improved project efficiency by providing detailed sketches and revisions promptly based on client feedback.
• Increased client satisfaction by delivering high-quality illustrations within tight deadlines.
• adapted illustration styles to fit specific client needs or preferences while maintaining artistic integrity.
• Applied color theory and lighting techniques in drawings and illustrations to add excitement, focus, and depth.
• Enhanced visual storytelling by creating compelling illustrations for various projects.
• Produced sketches and drafts to refine artwork before completion.
• Developed illustrations for books and magazines.
• Between 2010 and 2011 I worked as a freelance illustrator on some school book projects for Struik and another smaller publishing house.
  The work was executed by hand- in gouache and water colour- not digital work. The deadlines were very tight but I always got the job done to a very high standard, within the due dates.

Responsible for coming up with and executing new designs for girls and boys linen ranges as well as all the decor items that correlated, from lamps to clocks, book ends etc.

• Obtained approval of concepts by submitting rough drafts to management or to client.
• Transformed client ideas into compelling visual concepts, ensuring their vision was accurately brought to life.
• Created sketches and technical drawings to present design concepts to clients.
• Assisted in development of new materials for design projects.
• Collaborated with senior management to develop, review and finalize design concepts.

• Managed day-to-day business operations.
• Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
• Expanded product offerings by researching market trends and identifying potential growth opportunities.
• I developed a canvas shopping bag ( each individually hand painted) on the back of conversations that were starting to be had on radio ( such as Cape talk- which I listened to at the time)
  To address the plastic throw away problem.
  Each canvas bag was painted with a specific food group with a simple nutritional explanation on the side of each.
  Bringing awareness to nutrition and the fact that one bag could be reused- washed etc and that plastic did not need to be the shopping solution. At the time- I think I hit the curve just too early- and although I did sell bags, they did not sell as fast and in the numbers I expected- a valuable lesson learned here- is that timing is everything. Even if you are the first to come out with a product that is a solution to a large problem- if you arrive too early and the market is not ready, you may as well have been last.
  The company later then also expanded into hand painted kids linen which was much more successful. Pod Decor and Design( 2003-2008)

Head fabric painter to the owner. High performance and output per day- emphasis on accuracy in painting and design as well as volume output per day.