Elethu Qhogwana

Analyses and reports digital campaign performance with focus on program optimisation.

• Worked cross-functionally with various departments on projects.
• Lead digital, web and social campaigns for 17 retailers to align with Diageo brands.
• Created engaging content optimised for specific platforms and intended audience for each Diageo brand.
• Managed campaigns for all of our E-commerce Omni retailers and Pure players on socials, websites and apps to drive brand awareness and generate leads for sales teams and drive traffic to brands.
• Spearheaded the creation of compelling multimedia content that resonated with target audiences and supported overall brand objectives.
• Collaborated with cross-functional teams to ensure consistent branding and messaging across all digital touchpoints for every brand.
• Enhanced user experience by overseeing website design updates and functionality improvements.
• Established strong relationships with external partners, negotiating contracts that maximised ROI on advertising spend.
• Developed comprehensive digital ecommerce plans, optimising budget allocation across various brands.
• Analysed data from various sources to inform strategic decision-making and optimise campaign performance.
• Implemented successful paid search campaigns, increasing visibility within target markets while managing costs effectively.
• Stayed current with industry trends and emerging technologies, incorporating best practices into ongoing digital strategy development.
• Managed a cohesive content and campaigns calendar across multiple brands to maintain a consistent brand voice and keep audiences engaged over time.
• Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
• Collaborated with cross-functional teams to develop integrated digital campaigns, enhancing overall marketing effectiveness.

• Participated in a comprehensive training program focused on marketing and sales strategies within the beverage industry.
• Assisted the marketing and sales team in developing and implementing promotional campaigns to increase brand awareness and drive sales.
• Conducted market research and analysis to identify target demographics and consumer preferences.
• Collaborated with cross-functional teams to coordinate promotional activities and ensure effective execution.
• Supported the sales team in managing customer accounts, resolving inquiries, and processing orders.
• Monitored and reported on key sales performance metrics to assess campaign effectiveness and identify areas for improvement.

• Supported the finance team by processing invoices and expense claims promptly and accurately.
• Entered financial data into company accounting system with stringent adherence to data security protocols
• Supported year-end closing activities, ensuring all transactions were properly recorded before the start of the new fiscal year.
• Assisted with preparation of monthly financial statements and reports to inform management.
• Streamlined vendor payment processes, ensuring timely disbursements to maintain strong relationships.
• Collaborated effectively with cross-functional teams to resolve any financial discrepancies or irregularities.

Increased customer satisfaction by providing timely and professional responses to inquiries via phone, email, or in-person visits.

• Developed and updated spreadsheets and databases to track, analyze, and report on performance and sales data.
• Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
• Reduced administrative workload for supervisors, managing calendar appointments and coordinating meeting logistics.
• Recorded expenses and maintained accounting records.
• Executed record filing system to improve document organization and management.