Eleanor Salim

• Ghana/Kenya/Ethiopia and Cote’ D’Ivoire, Present
• Responsible for:
• Responsible for project management of 1- 3 key projects, to ensure continued share gain in laundry formats & landing purpose driven innovation
• Delivery of the brands strategic plans, Marketing plans & innovation mixes to the respective markets
• Land innovations and renovations in market
• Work with Marketing manager on the delivery of the Brand Experience Toolkits, ensuring modernity & Afrocentricity, per project, while delivering communication assets for multiple channels
• Work with the different brand leads in the key MCO’s by maintaining working relationships with the team, actioning on deliverables
• Understanding & uncovering insights from the MCO’s – roots issues that can lead to growth opportunities
• Translate the 6P’s into actionable brand plans
• Understand and build insights from consuers & shoppers into actionable plans
• Identifying issues in the key markets and identifying actionable plans or way forward
• Engage with Global team on category & innovation strategies, present these to the Local teams across Africa and work to building and adapting the strategies to better suit the markets
• Work with the Global team and brand community to influence and shape brand strategy, and integrate these into country brand plans and 8Q rolling plans
• Constantly review brand and initiative performance for ongoing improvement
• Manage the brand budget to ensure spend is in line with agreements

Refer to ABM OMO ROA - Job Description

• Defining, Designing and implementing the quarterly plans and Destination Portfolio including the Brand’s Jobs To Be Done
• Aligning and developing Inspiring brand communications
• Leadership of Innovation Projects and launching of new mixes (Packs sizes/formats)
• Adapting global innovations for local relevance
• Defining and updating the Brand Strategic Plan & developing detailed brand activity plans
• Leading IBP process for the brand
• Management of S&OP and P&L
• Partnering with Customer Development team & Shopper Marketing team to deliver the in- year brand plan
• Creation & Management of Brand’s digital strategy and plan with Strategic & Digital Agency
• Understanding the relevance of precision marketing to the brand and how that can be implemented
• Monthly BMI (planning/phasing) & Media plan Management
• Stakeholder engagement
• Key relationships: Customer Development, Shopper Marketing, Supply Chain, Procurement, CMI, R&D, Finance Business Partners & Global and Local teams where relevant
• Strategic Agencies as well as activation partners
• Applying understanding consumers and shoppers’ insights
• Executing and monitoring activities from ATL / BTL to Trade
• Support the Brand Building Manager in enhancing a brand's equity and market share directly through advertising campaigns (above and below the line from TV to point of sale)
• Manage supplier and partner relationships to ensure the delivery of the brand plan/product plan/strategy for the company
• Land innovations in the market and indirectly through promotions such as cause championing or event sponsorship
• Develop an in-depth understanding and become an expert in markets – the business environment in which the brands compete, including category segments, competitors and channels
• Responsible for building a holistic understanding of our consumers and shoppers
• Managing the brands as a business unit – forecasting volume, managing budgets and tracking business performance
• Manage innovation projects or clearly defined sections of a bigger project coached/supervised by the brand building manager
• Assists in the development of consumer insights and the development of global innovation (including packaging) and communication programmes working closely with the CMI team, agencies and other functional teams ie
• Customer, supply chain, finance to ensure excellent delivery and implementation
• Accountable for the analysis of brand performance and brand health by constantly evaluating performance of regional support activities and in store implementation against measurable objectives in key countries
• Monitoring of progress against key trial and awareness measures and measuring the effectiveness and ROI of key activities
• Identifying solutions to issues and make recommendations to improve effectiveness based on performance monitoring.

• Reporting to Marketing Manager
• Assist Marketing Manager with the creation of the relevant strategy and Marketing programme
• Assist Marketing Manager in creating new or improving current Marketing schedules / processes / tracking documents… when coordinating all department focus activities
• Yearly calendar & shipping schedule of gifts, POP material, etc
• Linking the PR department to monthly Marketing launches, focus or brand activities to achieve 360 view
• Strategic Marketing plans and manage Brand image through merchandising guidelines and presentation of the Brands in all corporate and consumer environments, including promotional collateral
• Put together the retailer Strategy presentation and promotions for H1 & H2
• Build on the Paris Marketing Report Presentations
• Attend Retailer Strategy Meetings & post Retailer Strategy Meetings with the Marketing Manager and present the strategy to the Retailers
• With the Marketing Manager negotiate with the Retailers on promotions for the year and slots allocated
• Work on the quarterly budget presentations and Budget retrend
• Seek opportunities to achieve the Marketing Strategy & sales targets set for the year
• Conduct SWOT analysis of the brand and identify solutions that can be implemented and communicate action plans with relevant departments
• Work with the Marketing Manager and Junior Brand Manager in evaluating the Marketing programme as set by Paris and consolidate information into a launch and promotional programme for CFG South Africa
• Work with Junior Brand Manager with the support of the Marketing Manager identify the various retailer support activities provided and ensure that it is within budget
• Based on the outcome from retailer strategy meetings, work closely with Key Accounts & Marketing Manager to negotiate retailer sell-in
• Create detailed processes / timelines to ensure the smooth running of launches & promotions
• Work Key Accounts & Marketing Analyst to analyse launches & promotions and where possible implement local tactical promotions to increase effectiveness
• In conjunction with the Marketing Manager & Junior Brand Manager plan & conceptualize the visual direction of POP & POS
• Ensure that all POP & POS is within the Paris Guidelines and Brand Image
• Work with Junior Brand Manager to come up with a Strategy & actions Plan to utilise left over stock items (gifting)
• Ensure that there is a continuous analysis of Competitor Pricing (Advice Marketing Manager on price increases that Competitors may have had) Vs CFG pricing
• Work closely with the Junior Brand Manager with regards to updating competitor prices and communicating with the relevant departments
• Monthly trade visits in local region to assess launches and competitor activities
• Contact report - 48hours after trade visits
• Analysis of the Mugler and Azzaro Launches in trade
• Analysis of competitors in the trade
• Planned, implemented and tracked sales and marketing strategies to promote brand products.
• Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
• Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
• Work with Communications Department to create media plans in conjunction with Marketing programme & brand strategies
• Determine and work with the Communications Department on all BTL & ATL brand strategies and opportunities.
• Developed innovative marketing campaigns based on key objectives.
• Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels. (liaised with Logistics / Supply chain manager on forecasts)
• Attend and contribute to the monthly forecast meetings with the Sales Department and Supply Chain
• Organized and delivered training sessions for new product content and technological advancements.

• Make-up, Sun, ClarinsMen & Treatment Waters) Reporting to Marketing Manager
• Led projects and analyzed data to identify opportunities for improvement.
• Create the relevant Make-up strategy and Marketing program
• Implementation of the Marketing and Promotional Calendars for Make-up
• Work closely with Marketing manager with regards to budgets and budgeting process
• Ensure all POS material adheres to international merchandising guidelines and brand image
• Evaluate the program as set out by Paris, consolidate information into a Launch & Promotional Program for Clarins South Africa
• Place the relevant international orders for portfolio
• Create and manage the Launch and Promotion Schedule
• Ensure comprehensive and timeous communication (Make-up selling book) of launches and promotions to Area Managers and all other relevant staff / departments
• Determine requirements for locally produced collateral and ensure production thereof with relevant agencies for Make-up
• Monitor pricing relative to competitors by use of PPC from Make-up launch files
• Plan CRM program to support marketing objectives Make-up launches & promotions
• Integrate CRM program for Make-up into Marketing Strategy book & selling books
• Work closely with Agency and communications department with regards to below the line and above the line communication
• Attend strategy meetings with the relevant retailers to present the promotions and launches for the year
• Manage and co-ordinate ad hoc projects and requests as provided by the Marketing Manager
• Assist /train/mentor the marketing assistant
• Put together budgets for the portfolio
• Assist with coordinating Clarins Make-up costing sheets
• Discuss launches with group inventory manager to limit launch overstocks
• Implement strategy to utilize static stock.

• Reporting to Head of Marketing

• Reporting to Owner of Company