Edgar Humphrey Mahlaba

Develop brand recognition by promoting the brand and products, while distributing samples and merchandise.
• Educate customers and business partners by providing complete date information on product value which make the company stand out.
• Collaborate with the regional manager and corporate regarding new and innovative ways to market the brand.
• Facilitate and generate additional orders to build SKUs throughout the region.
• Effectively access and communicate on-site customers’ needs such as training for their barista, equipment services, additional stock, marketing materials, and promotional collateral.
• Developing and innovating successful market-level coffee-based beverage recipes to build brand development and recognition.

• Developed strong organizational and communication skills through coursework and volunteer activities.

• New product development
• Development of lab scale prototypes, producing pilot plans for both beverage-based parts and final products
• Prepares beverages and conducts analytical tests
• Alcoholic beverages development, supporting at customer trials
• Developing winning alcoholic and non-alcoholic products for our customers
• Building alcohol collection to meet out consumer and customers’ demands
• Innovations
• Work on product development projects assigned by line manager from idea generation to formula finalization through close discussion and alignment with Technical and Marketing team and all other stakeholders
• Development Proactive Health portfolio of functional health and wellness beverages, using African remedies and botanicals
• Lead project meetings within the category, cross-functionally with marketing, customer management and technical groups
• Participate in team projects, interdepartmental/divisional committees, or company-wide initiatives to share information, represent the department/division perspective, and assist with product development
• Demonstrated creativity and resourcefulness through the development of innovative solutions.
• Proved successful working within tight deadlines and a fast-paced environment.
• Self-motivated, with a strong sense of personal responsibility.
• Demonstrated strong organizational and time management skills while managing multiple projects.

Projects Executed

• Truman & Orange cream liqueur
• Strawberry White chocolate cream liquer (cape velvet)
• Chill Beverages
• Score umhlonyane
• Score dry lemon
• Skildpatelatel gin
• Mampoer gin & tonic
• Elderflower gin & tonic
• Orange marula gin & tonic
• Sombrero Tequila Spitzer
• Margarita silver tequila spritzer
• Energy Punch silver tequila spritzer
• Long Island ice tea silver tequila spritzer
• Black cherry Silver tequila spritzer
• Citrus gold silver tequila spritzer
• Halewood
• Red Square amber ice
• Red Square Pine Twist
• Red Square dark ice
• Jagermiestter proto type
• Belgravia black cherry gin & tonic
• Spar
• Spar cranberry apple
• Spar bubblegum
• Switch
• Switch moringa vitamin drink

• DaVinci Gourmet brand
• Developing and innovate successful market level coffee, Frappuccinos, cocktails and mocktails based beverage recipes using the DaVinci brand portfolio to build brand development and recognition
• Work closely with the DaVinci Gourmet Brand distributor to launch seasonal beverage concepts using DaVinci Gourmet products
• High involvement in the execution brand launches throughout the regions
• Interpret on Trends into insights
• Brand knowledge and experience tell our brand stories in order to inspire consumers and customers not only brands but also platforms as S.A Barista championships
• Reason for Leaving: Moved into another Position within the Company
• Name of the Company: VDP Prestige Distributors, Develop brand recognition by promoting brand and products, while distributing samples and merchandise
• Educate customers and business partners by providing complete up to date information on products value which make the company standout
• Collaborate with regional manager and corporate regarding new and innovative ways to market the brand
• Facilitate and generate additional orders to build skus throughout the region
• Effectively access and communicate on site customers needs such as training for their barista, equipment services, additional stock, marketing materials and promotional collateral
• Developing and innovate successful market level coffee based beverage recipes to build brand development and recognition
• Reason for Leaving: Seeking a longer-term contract / permanent position within a stable and challenging organization
• Developed creative bar menus and drink recipes by researching emerging industry trends.
• Applied knowledge to create innovative cocktails, enhance flavor profiles and expertly pair food and drinks.