Dylan Laubscher
Head Of Marketing - Brand Specialist, Communications Leader And Creative Director
Westville,KZN
Summary
With a dynamic and diverse career in design and advertising, I have honed my expertise across multiple disciplines, from traditional above-the-line advertising to retail design, shopper marketing, and brand strategy. My passion for continuous learning has allowed me to stay ahead of industry trends and technology, adapting to global agency environments and entrepreneurial ventures alike.
I have led marketing and brand initiatives across various industries, including a tenure as a Marketing and Brand Manager for a Canadian tourism company in Niagara Falls, Ontario, and the successful growth of a fintech brand in South Africa. Currently, I navigate the complexities of a multi-business, multi-region operation, applying my T-shaped skill set to bridge design, growth, and brand strategy. My deep understanding of business operations across multiple departments enables me to craft strategies that cut through the clutter and drive impactful results.
Overview
25
25
years of professional experience
Work History
Head of Marketing
IOEC
Durban
11.2023 - Current
- Lead a team of marketing professionals for successful product launches and promotions.
- Grew Internal Marketing team with various roles for the various regions and businesses we work with.
- Implemented data-driven decision-making processes to guide innovative marketing strategies.
- Improved lead generation efforts by implementing targeted inbound marketing strategies that attracted high-quality prospects.
- Analyzed competitive landscape, identifying potential threats and opportunities for strategic positioning in the marketplace.
- Mentored junior staff members, providing guidance in professional development and fostering a collaborative team environment within the department.
- Oversaw corporate events planning, creating memorable experiences for clients that strengthened partnerships and loyalty levels.
- Streamlined internal processes, resulting in improved productivity and cost savings for the department.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Managed trade show presence, maximizing exposure through eye-catching booth designs and engaging presentations.
- Enhanced customer engagement with targeted social media strategies and content creation.
- Collaborated with sales teams to develop integrated promotional campaigns that increased overall revenue growth.
- Revamped company website, enhancing user experience and improving site traffic metrics significantly.
- Launched marketing activities for new product lines and market penetration.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Managed and oversaw design of marketing material and promotional literature for organization.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Developed innovative and targeted collateral to support overall branding objectives.
Creative Director, Brand & Marketing Strategist
Black White & Grey
07.2023 - 10.2023
Creative Director & Head of Brand
iKhokha
11.2019 - 06.2023
- Facilitated a complete rebrand.
- Managed a marketing budget that went from R800k pa to R40m pa
- Grew a team of creative and marketing professionals from 4 to 22 in just under 4 years
- drove brand salience and grew the iKhokha brand nationally to become a SME business famous name
- Crafted content, marketing and brand assets from a culture of excellence to win awards, internally and externally.
Brand & Marketing Manager
TripShepard/SeeSight Tours
02.2019 - 10.2019
- Managed marketing budget, communication channels and collateral for: internal comms, NPD, initiated brand strategy and introduced journey driven digital approach for the brand.
Shopper Marketing & Brand Strategist
The Whalley Collective
02.2018 - 01.2019
Managing & Creative Director
BurnThe Boats
08.2013 - 03.2017
Strategic Services Designer
Barrows
05.2010 - 07.2013
Senior Art Director
TBWA HUNT LASCARIS
04.2006 - 04.2010
Graphic Designer
FCB Durban
09.2005 - 03.2006
Junior Art Director
TBWA TOO
09.2004 - 09.2005
Room Service Manager
Pennyhill Park Hotel
01.2000 - 07.2001
Education
No Degree - Shopper Marketing
Shopper Marketing Professionals
New York 04.2001 -
Skills
Team Leading
Locations
- Niagara Falls, Niagara Falls, Ontario, n/a
- Pennyhill Park Hotel, United Kingdom, n/a, n/a
- South Africa, n/a, n/a, n/a
Accomplishments
Being a Dad 2007 - present
Being Awarded Chairmans award for Most Valuable employee at The Whalley Collective 2018
Being Awarded CEO award at iKhokha for bringing the most value to the company 2020
Multiple industry awards
Loeries Finalist 2008 , Hasselblad Masters 2010 Photographer Finalist
Brands Worked With
Saralee
Kiwi
RCL
Beiersdorf
GSK
P&G
Coca Cola
Mondelez
Unilever
Adocock Ingram
Campari
Johnson & Johnson
iKhokha
AVI
JTI
PEPSICO
Timeline
Head of Marketing
IOEC
11.2023 - Current
Creative Director, Brand & Marketing Strategist
Black White & Grey
07.2023 - 10.2023
Creative Director & Head of Brand
iKhokha
11.2019 - 06.2023
Brand & Marketing Manager
TripShepard/SeeSight Tours
02.2019 - 10.2019
Shopper Marketing & Brand Strategist
The Whalley Collective
02.2018 - 01.2019
Managing & Creative Director
BurnThe Boats
08.2013 - 03.2017
Strategic Services Designer
Barrows
05.2010 - 07.2013
Senior Art Director
TBWA HUNT LASCARIS
04.2006 - 04.2010
Graphic Designer
FCB Durban
09.2005 - 03.2006
Junior Art Director
TBWA TOO
09.2004 - 09.2005
No Degree - Shopper Marketing
Shopper Marketing Professionals
04.2001 -
Room Service Manager
Pennyhill Park Hotel
01.2000 - 07.2001
Similar Profiles
Mario Lopes PereiraMario Lopes Pereira
Owner & Managing Director at AMALGAMATED FORKLIFT SERVICESOwner & Managing Director at AMALGAMATED FORKLIFT SERVICES
Darren MoodleyDarren Moodley
COMMERCIAL ACCOUNTANT at Boxer Superstores (Subsidiary of Pick n Pay)COMMERCIAL ACCOUNTANT at Boxer Superstores (Subsidiary of Pick n Pay)
IAN DAVID BONDIAN DAVID BOND
Self Employed at Fix It BondiSelf Employed at Fix It Bondi