Salesforce
Dumisa Matshikiza
E-Commerce Coordinator
Cape Town
Summary
Well-versed in tracking website functionality and using web analytics tools to track and measure performance. Goal-oriented individual committed to improving retention and conversion and boosting company's online presence and sales. Customer-focused leader with successful track record of driving sales, improving customer satisfaction and creating efficient operations. Extensive knowledge of digital marketing tools and well-versed in creating and executing campaigns to boost visibility and drive sales. Creative problem solver with firm grasp of latest trends in industry.
Overview
9
9
years of professional experience
Work History
E-Commerce Coordinator
Cape Union Mart
11.2020 - Current
- Analyzing website metrics to identify trends, making data-driven decisions to improve user experience and conversion rates.
- Coordinate end-to-end process of product listings, ensuring accurate product information, high quality images, and compelling product descriptions.
- Managing promotions and markdowns portfolio, end-to-end.
- Product recommendations for Mailers and campaigns.
- Optimizing SEO.
- Daily operations of e-commerce platform, monitoring system performance and troubleshooting technical issues as needed.
- Provided exceptional customer service by promptly addressing inquiries and resolving issues effectively.
- Coordinating & arranging product shoots between Merchandising and Photography teams.
- Analyzing stock performance to inform consolidations, allocations & replenishments.
- Analyzing customer behavior to influence visual merchandising, product recommendations & check-out.
- Collaboration across departments (Marketing, Ops, Merch) to ensure successful new campaign launches.
- Conduct regular audits of product listings to identify and rectify discrepancies in pricing, SOH, keywords and general updating.
- Review and publish customer reviews and comments. Also give feedback where required.
Sift Leader
Cape Union Mart
03.2017 - 11.2020
- Leading a team of 12 employees.
- Collaborated with other shift leaders to maintain consistent standards across all shifts, promoting a cohesive workplace culture.
- Handling HR related issues: conducting interviews and on-boarding new talent, disciplinaries.
- Created a development program for aspiring Supervisors, the program was rolled out to all stores.
- Receiving and sending out stock.
- Admin: store banking, stock take, inter-branch transfers.
Assistant Manager
ZARA
02.2015 - 10.2017
- Oversee the functioning and productivity of the departments.
- Sales and stock management.
- Loss prevention.
- Visual merchandising.
- Human resources and operations.
- End of day cash balancing.
- Develop strategies to improve sales.
- Authorizing & overriding returns and exchanges.
Education
Certificate - Digital Marketing- Short Course
University of Cape Town- GetSmarter
04.2001 -
Certificate - Wholesale & Retail Operations Supervision- NQF4
W&R SETA Skills Development
04.2001 -
Skills
- Analytics
- User Experience
- Promotional planning
- Online Advertising
- SEO
- Digital marketing
- Leadership
- Flexibility
- Marketing campaigns
- Troubleshooting
- Customer service
- Collarboration
Software
Akeneo
Qliksense
Content Square
Mondaycom
Cow Hills
Wolfpack
Oracle
Timeline
E-Commerce Coordinator
Cape Union Mart
11.2020 - Current
Sift Leader
Cape Union Mart
03.2017 - 11.2020
Assistant Manager
ZARA
02.2015 - 10.2017
Certificate - Digital Marketing- Short Course
University of Cape Town- GetSmarter
04.2001 -
Certificate - Wholesale & Retail Operations Supervision- NQF4
W&R SETA Skills Development
04.2001 -
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