Summary
Overview
Work History
Education
Skills
Websites
Certification
Accomplishments
Interests
Sunset watching and mountain driving with wife and kid
Timeline
Generic
Dr. Herdeiro David Pindi

Dr. Herdeiro David Pindi

Website & Digital Marketing Director
Cape Town

Summary

Website Manager & Full-Stack Digital Marketing Specialist with 10+ years of experience managing websites, CRMs, and automation across WordPress (Elementor), Webflow, and Wix. Skilled in DNS, hosting, CDN, security troubleshooting, and workflow automation with Zapier and HighLevel. Certified in Web Design, SEO, ORM, Google Ads, and Adobe Creative Suite, with proven ability to turn websites into lead magnets through SEO content, paid media, and design. Confident, methodical, and detail-oriented problem solver who ensures smooth project delivery while optimising websites for performance, security, and conversions.

Results-driven marketing professional with proven expertise in digital strategy, SEO, content creation, and analytics. Strong focus on team collaboration and achieving impactful results. Adaptable to changing needs, consistently delivering high-performance campaigns. Known for leadership, innovative thinking, and strategic mindset.

Overview

8
8
years of professional experience
10
10
Certifications
4
4
Languages

Work History

Website & Digital Marketing Director / Website Manager Duties

Diamond Litchi (Pty) Ltd
03.2024 - Current
  • Built and managed websites across WordPress, Webflow, and Wix using Elementor and Figma.
  • Configured DNS, hosting, CDN, SSL certificates, and website security to maintain uptime.
  • Resolved technical issues related to plugins, hosting, and CRM integrations with a troubleshooting-first approach.
  • Implemented GTM containers and ad pixels (Google & Meta), ensuring accurate tracking and reporting in Looker Studio.
  • Designed marketing visuals and campaign graphics with Adobe Photoshop and Illustrator.
  • Automated workflows between CRM and website using Zapier, HighLevel, and Google Workspace.
  • Produced SEO-optimised content and schema, achieving 23 Page 1 Google rankings.
  • Directed paid media campaigns, reducing CPC by 42% and increasing recurring revenue by 310%.
  • Oversaw project delivery across 15+ digital campaigns, meeting all workflow milestones.

SEO Executive

Pearl Lemon
08.2023 - 05.2024
  • Executed technical SEO audits, fixing metadata, schema, and speed optimisation issues.
  • Improved organic traffic by 175% in 4 months and increased local leads by 80% across 3 cities.
  • Built structured workflows in Google Sheets and ClickUp to streamline SEO delivery.
  • Developed link-building campaigns generating 230+ high-authority backlinks.

Digital Marketing Manager

Pindium CG&S
01.2018 - 12.2021
  • Directed integrated campaigns combining SEO, PPC, and email marketing for eCommerce.
  • Designed branded assets for ads and websites using Adobe Creative Suite.
  • Built automated funnels integrating Facebook/Google Ads with CRM systems.
  • Increased conversion rates by 62% and achieved 3x ROAS on digital ad spend.

Web, SEO & Design Specialist

Freelance Consultant
02.2018 - Current
  • Designed and maintained client websites with SEO and CRM integrations.
  • Created banners, logos, and web-ready marketing graphics in Adobe Photoshop & Illustrator.
  • Localised websites and content across 5 African markets.
  • Delivered project delivery milestones on time with strong attention to detail.

Education

Bachelor’s - Mechanical Technology

Cape Peninsula University of Technology
05.2012

Bachelor’s - Software Engineering

Cape Peninsula University of Technology
09.2014

Doctorate - Education Sciences

ISCED Uíge
05.2016

Skills

  • Website Management: WordPress, Elementor, Webflow, Wix, Figma, DNS, Hosting, CDN, SSL, Email Configurations

  • Web Development: PHP, HTML, CSS, JavaScript (basic–intermediate), Web Design & Development

  • Tracking & Analytics: Google Tag Manager, GA4, Meta & Google Ads pixels, Microsoft Clarity, Looker Studio (Google Data Studio)

  • SEO & Content: Technical SEO, keyword research, SEO content writing, schema, site audits, Online Reputation Management (ORM)

  • CRM & Automation: HighLevel, Zoho, Brevo, ClickUp, Zapier, n8n integrations, Workflow automation

  • Paid Media: Google Ads (Search & Display), Meta Ads, PPC campaign optimisation

  • Design & Creative: Adobe Creative Suite (Photoshop, Illustrator), Graphic Design & Marketing Collateral

  • Business & Finance: Account Management, Budgeting, ROI Tracking, Lead Generation Funnels

  • Soft Skills: Troubleshooting, Problem-Solving Ability, Attention to Detail, Methodical, Confident Communication

CRM management

Paid advertising

Mobile marketing

Google analytics

E-commerce strategy

HTML and CSS

Marketing automation

Graphic design

Email marketing campaigns

Copywriting and editing

Google analytics setup

Data-driven decision making

E-newsletters

Agile project management

Search engine optimization

Web 20 savvy

Pay-per-click advertising

User experience optimization

Google analytics expertise

Microsoft office

Problem-solving

Teamwork and collaboration

Content creation

Time management

Social media strategy

Problem-solving abilities

Team leadership

Multitasking

Multitasking Abilities

Social media marketing

Creative thinking

Excellent communication

Decision-making

Digital marketing

Client relationship management

Self motivation

Time management abilities

Adaptability and flexibility

Verbal and written communication

Critical thinking

MS office suite

Effective communication

Team collaboration

Computer proficiency

Organizational skills

Market research

Attention to detail

Problem-solving aptitude

Marketing plan development

Marketing and advertising

Strategic planning

Analytical thinking

Market research analysis

Relationship building

Public relations

Customer relationship management (CRM)

Data analytics

Marketing strategy

Marketing campaigns

Social media management

Analytical skills

Crisis management

Data analysis

Social media campaigns

Content development

Marketing campaign development

Negotiation

Written communication

Marketing strategy development

Certification

Web Design & Development Certification

Accomplishments

  • Scaled Diamond Litchi internationally → Expanded client base across 4 countries and boosted recurring revenue by 310% within the first year.
  • SEO & PPC Performance → Drove 23 Page 1 Google rankings for clients; reduced average CPC by 42%, increasing ROI on paid campaigns.
  • Team Leadership → Mobilised a remote team of 12 across 3 continents, boosting productivity by 38% through ClickUp and n8n automation.
  • Sensory Marketing Innovation → Launched pilot division, securing 3 major hospitality clients and achieving a 60% rise in experiential campaign bookings.
  • Partnership Development → Facilitated collaborations with 15 global firms (tech, healthcare, education), generating R700,000+ in pipeline value.
  • SEO Execution (Pearl Lemon) → Boosted traffic by 175% in 4 months across 10+ websites; increased leads by 80% in 3 major cities.
  • Link Building Strategy → Generated 230+ high-authority backlinks, strengthening client domain authority.
  • Financial Leadership (Pindium Comercial LDA) → Improved cash flow forecasting accuracy by 93%; reduced operational costs by 21% through cost-control measures.
  • Education Reform (Ministry of Education, Angola) → Trained 400+ teachers, authored 50+ modules, and drove English curriculum reform across 3 provinces.
  • Community Development (OADEC) → Delivered 8 large-scale projects impacting 25,000+ residents, while improving donor reporting efficiency by 50%.
  • Freelance Consulting → Produced 200+ business plans, legal documents, and translations, cutting turnaround time by 40% while expanding NGO reach across 5 markets.
  • Digital Funnels (Pindium CG&S) → Engineered eCommerce funnels that raised conversion rates by 62% and delivered 3x ROAS on ad spend.
  • Early Career Impact → Supported over 4,000 customers across multiple service roles with a 94% satisfaction rate; reduced new hire ramp-up time by 50% through onboarding improvements.

Interests

Creative Design & Technology – Passionate about design and digital innovation, with over a decade of experience in Adobe Creative Suite (Photoshop, Illustrator) and UI/UX tools like Figma

Languages & Cross-Cultural Exchange – Multilingual in 6 languages (English, Portuguese, Spanish, French, Afrikaans, IsiXhosa, Kikongo), with a strong interest in cultural connection and identity

Writing & Publishing – Author of The Shepherd’s Mantle and co-developer of Echoes of Time, blending storytelling with leadership and cultural history

Philanthropy & Community Impact – Led education and development initiatives impacting 25,000 residents across Angola, reflecting a commitment to social change and empowerment

Family & Legacy Building – Dedicated to building long-term ventures such as Salem Estate (vertical-forest living concept) and multi-generational wealth projects rooted in faith and purpose

Sunset watching and mountain driving with wife and kid

I am a family-oriented person who values spending time with my wife and daughter. We often enjoy watching sunsets at the beach, taking long drives through the mountains, and spending time in nature, whether surrounded by greenery or higher landscapes. These moments ground me and remind me of the importance of balance, family, and legacy.

Faith is central to my life, and I cherish weekly fellowship with close friends and family where we share meals, stories, and experiences of how God continues to shape our lives. This practice has instilled in me a deep sense of gratitude, perspective, and purpose that flows into both my personal and professional work.

Creativity has always been one of my strongest outlets. I enjoy sketching, designing, and cooking—especially for my loved ones. Alongside these, I pursue larger creative projects such as The Shepherd’s Mantle, which I am developing into both a manuscript and a podcast after multiple rounds of refinement. My professional side projects also reflect this drive: Salem Estate, a vertical-forest real estate vision, and Siza | MSA, a healthcare and banking innovation designed to bring practical solutions to communities.

While my time is usually devoted to family, work, and creative pursuits, I also enjoy video gaming—particularly the Assassin’s Creed series—as an occasional way to unwind. Meditation is a daily practice for me and something I start every morning with, allowing me to focus my mind, maintain balance, and approach each day with clarity.

Timeline

Website & Digital Marketing Director / Website Manager Duties

Diamond Litchi (Pty) Ltd
03.2024 - Current

SEO Executive

Pearl Lemon
08.2023 - 05.2024

Web, SEO & Design Specialist

Freelance Consultant
02.2018 - Current

Digital Marketing Manager

Pindium CG&S
01.2018 - 12.2021

Bachelor’s - Mechanical Technology

Cape Peninsula University of Technology

Bachelor’s - Software Engineering

Cape Peninsula University of Technology

Doctorate - Education Sciences

ISCED Uíge
Dr. Herdeiro David PindiWebsite & Digital Marketing Director