Douglas Saxby

Provide technical positioning, training and support for Healthcare sales channels. Key responsibilities include communication and training of new product innovations.

Leverage consumer insights and research to deliver innovation strategy in the beer and flavoured alcoholic beverages industries across Africa.

• delivered new product innovations for Flying Fish & Brutal Fruit
• strategic support for double-digit sales growth on Flying Fish & Brutal Fruit
• supported the launch of Flying Fish in Tanzania and Nigeria

Use of brand performance and consumer sentiment to deliver brand strategy for growth for Castle Lite.

• Provided strategic insight for Castle Lite, the third largest beer brand in South Africa
• Led the repositioning of the brand
• Led the research pipeline for Castle Lite innovation

Use of consumer insights and research to inform and adjust brand strategy for Carling Black Label, Castle Lager and Hansa Pilsener brands.

• Provided consumer research and insight for this portfolio of brands which constitute more than 65% of the beer market in South Africa
• Delivered a brand strategy which turned around the growth momentum of Carling Black Label
• Managed the consumer research which informed CBL's first 'No Excuse' campaign

Providing analysis and project management support for input in the strategy for innovation, international premium and local beer brands.

Deliver monthly sales and other commercial targets across a broad range of retail outlets.

• Won sales awards in Denver and West Rand sales districts

Sports writing for online publications including Cricket356.com