Douglas Chipa
Marketing & Communication
Johannesburg South
Summary
Highly motivated and results-oriented marketing & communications professional with a strong foundation in AI essentials. Leverage data analysis and emerging technologies to develop and execute strategic marketing campaigns that drive brand awareness, engagement, and lead generation. Proven ability to manage cross-functional teams, craft compelling content, and build strong relationships with internal and external stakeholders. Passionate about innovation and staying ahead of the curve in the ever-evolving marketing landscape consistently.
Overview
8
8
years of professional experience
3
3
years of post-secondary education
1
1
Certification
4
4
Languages
Work History
Marketing & Communication Executive
National Media News Group
10.2023 - Current
- Increase organic website traffic and content visibility through SEO and CMS optimization strategies, aligned with best practices for search engines and user experience.
- Develop and execute data-driven marketing plans that achieve company objectives and foster consistent brand messaging across all platforms.
- Lead the implementation of data-driven marketing initiatives, resulting in improved targeting efficiency and lead generation for potential customers.
- Spearhead cross-functional collaboration to deliver integrated marketing campaigns that achieve desired outcomes on time and within budget.
- Manage public relations efforts for the national media news group, including high-profile events like The National Film & TV Awards 2023, South African Restaurant Awards 2024, and Global Consumer Expo 2024. This resulted in positive media coverage and strengthened stakeholder relationships, enhancing brand reputation.
Artificial Intelligence Unpaid Intern
EON Reality
10.2023 - 12.2023
- Designed and implemented rigorous experiments to evaluate AI model performance, ensuring real-world applicability.
- Contributed to open-source AI projects, fostering collaboration and staying current with new techniques and trends.
- Conducted research on emerging AI technologies, contributing to the team's knowledge base and project success.
- Leveraged Eon-XR access to build high-performing deep learning models that significantly enhanced overall system performance.
Communications and Marketing Coordinator
UMS (Ubuntu Multi Sales)
02.2022 - 05.2023
- Led integration of dealer and customer data to support targeted marketing campaigns.
- Analyzed customer invoice data to identify key sales opportunities and inform targeted campaigns.
- Developed and executed strategic marketing initiatives for Walkerville hardware brand, resulting in significant growth.
- Collaborated with channel marketing to drive innovative demand generation programs.
- Contributed to social media content creation in collaboration with PR Worx
Sales Representative
DX ENERGY
02.2021 - 12.2021
- Developed standardized customer service email scripts to ensure consistent and professional communication across sales team.
- Achieved consistent performance, exceeding monthly sales targets within 3 months.
- Generated R1,345,769 in sales of diesel within 8-months.
- Utilized CRM software to manage client information, track leads, and monitor sales progress efficiently
- Generated additional sales opportunities with upselling and cross-selling techniques
Collections and Deliveries
Isithunzi Sabo Sonke
12.2020 - 02.2021
- Promoted period positivity and access to essential hygiene products for young women through my volunteering effort with a high school sanitary pad drive.
Part time Secretary Assistant
Johannesburg Dream Center
09.2019 - 02.2020
- Supported various departments, including customer service through grocery packing and strategic marketing initiatives.
- Contributed to the success of business meetings by preparing presentations, reports, and meeting materials.
Part time waiter
Cafe Picobela
04.2017 - 05.2019
- Successfully converted new customers, contributing to a 5% increase in repeat customer rate.
- Utilized a restaurant legacy point-of-sale system to efficiently process customer orders and ensure accuracy.
- Maintained a high level of customer satisfaction by reviewing orders for accuracy and completeness.
Team Leader
Themba Trust
02.2016 - 11.2016
- Collaborated with my church youth group to support Habitat for Humanity. We actively participated in construction projects, contributing to the development of new housing for low-income families.
- Demonstrated leadership and initiative by conceptualizing and coordinating a fundraising Christmas bazaar for Habitat for Humanity. The event raised over R7,000, directly supporting their mission.
Education
Honors Degree - Business Communications
Unisa
South Africa 04.2001 -
Certificate - Artificial Intelligence Career Essentials
ALX
Johannesburg, South Africa 04.2001 -
Bachelors Degree - Business Administration And Management
Rosebank College
Johannesburg, South Africa 04.2017 - 04.2020
National Senior Certificate (Bachelor degree pass) -
Sinethemba Agricultural School
Piet Retief, South Africa 01.2016 - 04.2016
Skills
Certification
Drivers licensce - Code B
Timeline
Marketing & Communication Executive
National Media News Group
10.2023 - Current
Artificial Intelligence Unpaid Intern
EON Reality
10.2023 - 12.2023
Communications and Marketing Coordinator
UMS (Ubuntu Multi Sales)
02.2022 - 05.2023
Sales Representative
DX ENERGY
02.2021 - 12.2021
Collections and Deliveries
Isithunzi Sabo Sonke
12.2020 - 02.2021
Part time Secretary Assistant
Johannesburg Dream Center
09.2019 - 02.2020
Bachelors Degree - Business Administration And Management
Rosebank College
04.2017 - 04.2020
Part time waiter
Cafe Picobela
04.2017 - 05.2019
Team Leader
Themba Trust
02.2016 - 11.2016
National Senior Certificate (Bachelor degree pass) -
Sinethemba Agricultural School
01.2016 - 04.2016
Honors Degree - Business Communications
Unisa
04.2001 -
Certificate - Artificial Intelligence Career Essentials
ALX
04.2001 -