Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic
Don Makhubela

Don Makhubela

Creative Director
Johannesburg

Summary

Creative and skilled Commercial Photographer & Videographer with over 4 years of experience in fashion, brand campaigns, and live events with Expertise in Adobe Photoshop, Lightroom, and DaVinci Resolve and a passion for conceptualizing, shooting, and editing captivating visuals. Holding an Advanced Diploma in Integrated Communication, specializing in Advertising and Marketing, I combine creative direction, technical expertise, and marketing insight to deliver impactful content. I’ve successfully collaborated with top brands such as Galxboy, Avenue Exchange, Jägermeister, South African Fashion Week x Cruz, DJ Kmat, and various live events thus Proving my ability to bring client visions to life and stay ahead of industry trends.

Overview

5
5
years of professional experience

Work History

Videographer & Photographer

Freelance
01.2020 - Current
  • Produced and directed high-impact photoshoots and video campaigns, boosting brand engagement and visibility across digital platforms.
  • Collaborated with clients like Jägermeister and galxboy to deliver visually captivating content for product launches, events, and brand activations.
  • Enhanced social media reach by 20% for clients such as DJ kmat through carefully crafted content and strategic visual storytelling.
  • Delivered full production services, from concept ideation to shooting, editing, and final delivery in both agency and freelance work for various clients including Avenue Exchange, Galxboy, Jägermeister, Amstel, South African Fashion Week X Cruz, DJ Kmat and more

Media Account Executive

Redlife Communication Agency
07.2022 - 12.2023
  • Managed and executed successful marketing campaigns and events for clients like Klipdrift, Cruz Vodka, and South African Fashion Week, contributing to 10+ brand activations and experiential events.
  • Led creative direction for in-house and agency projects, producing 30+ high-quality visual assets for digital and print media, from ideation to post-production.
  • Directed and produced impactful product and PR photoshoots for fashion brands, boosting social media engagement by 25%.
  • Planned and executed digital deliverables including photoshoots and advertisements, ensuring high-quality visual storytelling that met campaign goals.
  • Reported on client campaigns, consolidating photos and videos for over 15 BTL activation reports, providing actionable insights.

Intern

Redlife Communication Agency
02.2022 - 07.2022
  • Oversaw studio management, including handling studio bookings, supervising studio sessions, and providing technical assistance with studio equipment, ensuring smooth operations for over 50+ studio shoots.
  • Contributed to the planning and execution of activations, playing a key role in logistics, travel itineraries, and securing components for campaign mechanics, successfully delivering 5+ campaigns on time and within budget.
  • Assisted with shooting content for various campaigns, collaborating with the creative team to ensure visuals were in line with client objectives and exceeded expectations for product and PR photography.

Education

AdvDip - Integrated Communication

Tshwane University of Technology
Pretoria, South Africa
12-2023

Diploma - Integrated Communication

Tshwane University of Technology
Pretoria, South Africa
12-2022

Skills

  • Proficient in Adobe Photoshop, Lightroom, Davinci Resolve (preferred) , Premier pro (optional)

  • Strong visual storytelling and creative direction skills

  • Expertise in product and model photography

  • Studio management & lighting techniques

  • Social media content creation and strategy

  • Strong attention to detail and organisation

  • Excellent time management and multitasking abilities

Accomplishments

Created dynamic content for an international Jägermeister campaign in Hamburg, Germany, driving social media engagement through targeted ads.


Collaborated with Galxboy during their transition from clothing to accessories (handbags, earrings), creating visually striking imagery that contributed to a sold-out product launch.


Produced stills and motion content for the Cruz x Fashion Week launch for two consecutive years, enhancing brand presence and visual storytelling.


Captured live performances, studio shoots, and fashion content for DJ Kmat, boosting her online presence and fan engagement by 25%.

Timeline

Media Account Executive

Redlife Communication Agency
07.2022 - 12.2023

Intern

Redlife Communication Agency
02.2022 - 07.2022

Videographer & Photographer

Freelance
01.2020 - Current

AdvDip - Integrated Communication

Tshwane University of Technology

Diploma - Integrated Communication

Tshwane University of Technology

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Don MakhubelaCreative Director