DOMINIQUE DE FAY
Senior Account Manager | Client Growth | Commercial Partnerships
Cape Town,WC
Summary
Senior Account & Client Partnerships Manager with 10+ years’ experience across account management, buying and product-led environments within the global fashion retail and supplier space. Has owned and grown key international accounts including Anthropologie, Free People, ASOS, Topshop, River Island and Mint Velvet, and is known for strong price negotiation, relationship-building, and translating market and consumer insight into commercially successful growth strategies. Brings deep fashion and fabric knowledge, including end-to-end product lifecycle and sustainability-led sourcing, alongside a proven ability to grow long-term client partnerships and lead high-performing teams across international markets.
Overview
12
12
years of professional experience
Work History
Senior Account Manager
Post Fashion | 360 Creative Partner and International Fashion Supplier Managing the Full Product Lifecycle for Leading Global Retailers and Brands.
03.2018 - 11.2025
- Owned and grew major client accounts, including ASOS, Anthropologie, Free People, Topshop, River Island and Mint Velvet
- Led the development of commercially successful, best-selling product ranges aligned to each client's brand, customer, and price architecture
- Developed and executed strategic account growth plans
- Led pricing discussions, margin negotiations, and volume commitments
- Identified upsell and cross-sell opportunities across categories and seasons
- Leveraged deep product, fabric, and market knowledge to support informed commercial decision-making
- Led, mentored, and developed a multi-disciplinary team (10+ team members), nurturing growth and high performance
- Acted as a bridge between clients, design, and production teams to ensure clarity, collaboration, and delivery excellence
Assistant Buyer
Topshop | Arcadia Group
01.2015 - 01.2018
- Progressed from Buyer's Admin Assistant to Assistant Buyer within the Jersey Tops division
- Supported commercial range planning, budgeting, and supplier negotiations
- Worked closely with suppliers to manage pricing, lead times, and delivery schedules
- Analysed sales performance to inform future buying and trading decisions
Trainee Buyer
Truworths
01.2014 - 01.2014
- Selected for a competitive graduate buying programme within the Identity womenswear division
- Supported buyers with product selection, supplier communication, and range planning
Education
BA Degree - Fashion Design
FEDISA
Cape TownSkills
- Account ownership & long-term client growth
- Excellent negotiation skills, pricing & margin management
- Best-selling product development & range strategy
- Translating trends, data & insight into commercial product
- Leading, mentoring & developing high-performing teams
- Client, design & production alignment across the product lifecycle
- Expert knowledge of sustainability-led sourcing, material selection and responsible production practices within global supply chains
Additional Information
linkedin.com/in/dominiquedefay
Timeline
Senior Account Manager
Post Fashion | 360 Creative Partner and International Fashion Supplier Managing the Full Product Lifecycle for Leading Global Retailers and Brands.
03.2018 - 11.2025
Assistant Buyer
Topshop | Arcadia Group
01.2015 - 01.2018
Trainee Buyer
Truworths
01.2014 - 01.2014
BA Degree - Fashion Design
FEDISA
WORK ELIGIBILITY
- Dual Citizen: South Africa & United Kingdom
- Full legal right to work in South Africa