Dishan Naicker
Johannesburg
Summary
A results-driven Commercial Executive with over a decade of leadership experience, I specialize in driving revenue growth and business performance through strategic commercial initiatives. Known for my ability to optimize profitability and market expansion, I excel at leveraging data-driven insights to enhance sales, pricing, and go-to-market strategies. With a strong focus on customer-centricity, I develop and execute commercial strategies that drive business transformation, foster strong partnerships, and maximize value creation. My expertise spans both traditional and digital channels, ensuring sustainable growth and competitive advantage in dynamic markets.
Overview
10
10
years of professional experience
Work History
Senior Manager II: Cash and Carry Digitization
Massmart
07.2024 - Current
- Directed initiatives to employ strategies, increasing penetration, and improving service delivery in informal sectors.
- Developed innovative methods to optimize interactions with informal traders, and drive private brand.
- Led data-driven strategies to identify informal market trends, enhancing decision-making and entry tactics.
- Streamlined operations through cross-functional collaboration, focusing on customer-centric offerings in the informal market.
Senior Manager II: Fulfilment Operations
Massmart
01.2024 - 06.2024
- Devised and implemented go-to-market strategy for petroleum sector.
- Formulated strategic alliances with cross funcational teams within the business to focus on ecommerce growth.
- Utilized data analysis to optimize customer segmentation strategies.
Head : Go To Market
Godrej Consumer Products
Johannesburg
11.2020 - 12.2023
- Formulated and executed annual operating plans in collaboration with cross-functional teams, managing comprehensive P&L to drive business profitability.
- Spearheaded the creation and implementation of customer-centric pricing architectures and Go-To-Market strategies to broaden the retail landscape, aligning them to unique customer needs.
- Devised and launched the Godrej Route to market strategy and execution in the informal market
- Championed the development of an effective E-commerce strategy and execution of both ATL and BTL marketing elements, creating an engaging customer experience across evolving operations.
- Facilitated B2C communication through retail and salon implementation, employing data-driven marketing strategies for greater customer-centricity.
- Led the design and deployment of the 'Perfect Store' model to provide an unparalleled in-store experience, resulting in significant improvement in customer satisfaction and retention rates.
- Served as the voice of the customer in crucial business decisions, bringing forward customer insights to influence business strategy and improve core customer experience.
- Fostered a strong organizational identity and culture, enhancing the integration and inclusion of employees.
Marketing Manager
Godrej Consumer Products
Johannesburg
05.2018 - 11.2020
- Led the development and execution of integrated brand plans that significantly contributed to the achievement of key business objectives.
- Spearheaded the creation and delivery of compelling brand communications, which entailed the development of creative content for various digital and traditional marketing channels.
- Managed the formulation and implementation of the brand's digital strategy, encompassing SEO, PPC, social media, and mobile optimization, which boosted brand visibility and customer engagement.
- Administered comprehensive sales, operating, and budget planning to ensure efficient use of resources and alignment with the company's fiscal goals.
- Acted as a strategic advisor for local marketing teams across the Southern African region, providing necessary guidance and support to execute superior marketing mixes effectively.
- Conducted regular analysis of brand performance against set KPIs using data analytics tools like Excel and Tableau, which enabled informed decision-making and strategy refinement.
- Worked closely with the product development team to steer innovation projects, leading to the launch of new products that resonated well with the target audience.
- Oversaw the management of PR-related activities, including media relations, event planning, and crisis management, to uphold and enhance the brand's reputation.
Brand Manager
Proctor and Gamble
Johannesburg
07.2017 - 04.2018
- Masterminded the conception and execution of the annual brand strategic plan, embodying a customer-centric focus and an inventive approach.
- Oversaw the development and implementation of Integrated Brand Plans to optimize business results, enhancing customer engagement while operating within budget constraints.
- Led the production of inspiring brand communications, creating a unified brand message across multiple marketing channels.
- Headed innovation projects, effectively aligning them with the brand's vision and objectives, fostering growth and strengthening market position.
- Supervised and approved the creation of Above The Line (ATL) and Below The Line (BTL) campaigns, ensuring consistency with brand standards and enhancing brand reach and visibility.
- Conducted comprehensive sales, operating, and budget planning, utilizing data and metrics to drive improvements and achieve strategic goals.
- Managed the brand’s digital strategy and execution, leading to significant improvements in brand presence and customer engagement.
- Supported local marketing teams across the Southern African region, ensuring superior execution of marketing mixes to achieve business objectives.
- Led PR-related activities, maintaining a positive brand image and reputation across all communication platforms.
Assistant Brand Manager
Vodacom
Johannesburg
02.2015 - 06.2017
- Conceptualized and executed comprehensive sponsorship, brand, and engagement marketing strategies, aligning them with the brand's vision and business objectives.
- Developed and implemented robust project data strategies, including data measurement metrics, data capturing, consolidation, analytics, and reaction-to-action plans to enhance marketing effectiveness.
- Performed detailed audience profiling and segmentation, applying insights to guide the development of targeted products and services.
- Conducted meticulous budget planning, forecasting, and control, establishing project deadlines, timelines, and milestones to ensure efficient resource allocation and project completion.
- Led the management of various agencies, including design and creative, media buying, public relations, digital and social media, sponsorship management, activations, and content production, ensuring coordinated efforts to achieve marketing objectives.
- Fostered and maintained strong relationships with internal and external stakeholders, effectively allocating and managing resources, suppliers, service providers, and consultants to drive overall brand strategy and execution.
Education
MBA - General Management
Gordon Institute of Business Science
Johannesburg, South Africa 05-2025
Bachelor of Commerce (Honours) - Marketing Management
Kwa-Zulu Natal
Durban, South Africa 04.2015
Skills
- Strategic Planning & Execution
- Team Leadership & Management
- Data-Driven Decision Making
- Cross-Functional Collaboration
- Informal Market Strategy Development
- Brand Management
- Route to Market Strategy Development
- Budget Planning & Management
- E-Commerce Strategy & Implementation
- Innovation Management
- Proficiency in Data Analytics Tool
Accomplishments
- Brand of the Year Inecto - Reaching a 86% Market share
- Vodafone Stars Award - Voted Best Retail Execution during Vodacom Summer
- Africa Hair Awards Best Hair Colour Brand - Voted best Hair Colour brand in Africa
- Best Innovation - Fastest innovation from development to launch within Godrej Group
- Game Changer - Re-defining the South African Retail Landscape
Languages
English
First Language
Other Information
- Gender: Male
- Race: Indian
- Disability: None
Timeline
Senior Manager II: Cash and Carry Digitization
Massmart
07.2024 - Current
Senior Manager II: Fulfilment Operations
Massmart
01.2024 - 06.2024
Head : Go To Market
Godrej Consumer Products
11.2020 - 12.2023
Marketing Manager
Godrej Consumer Products
05.2018 - 11.2020
Brand Manager
Proctor and Gamble
07.2017 - 04.2018
Assistant Brand Manager
Vodacom
02.2015 - 06.2017
MBA - General Management
Gordon Institute of Business Science
Bachelor of Commerce (Honours) - Marketing Management
Kwa-Zulu Natal
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