Dikeledi Caroline Mpete
Pretoria
Summary
Dynamic marketing specialist with a proven track record at the Department of Home Affairs, excelling in project management and stakeholder engagement. Successfully developed impactful communication strategies and coordinated high-profile events, enhancing departmental branding and public outreach. Adept at financial analysis and fostering relationships, driving community engagement initiatives forward.
Overview
31
31
years of professional experience
Work History
Deputy Director: Marketing Specialist
Department of Home Affairs
02.2012 - Current
- Developing strategy and project plan for campaigns, events management, and branding
- Leading the marketing of the department through quality events management and branding
- Developing communication strategy for the unit Corporate Communication
- Compiling and Maintaining a Calendar of Events
- Managing and Monitoring departmental branding
- Providing protocol for political principals
- Managing political principals’ pictures
- Organising and Coordinating public outreach programmes and campaigns
- Managing and planning Ministerial provincial visits, public participation, Izimbizo, and campaigns in line with the department’s communication strategy
- Drafting the specifications for temporary structure (framed marquee)
- Liaising with internal and external stakeholders concerning event specifications
- Managing logistical arrangements for the events
- Manage and render on-site technical support and advice on events
- Facilitating the appointment and management of service providers
- Developing and implementing the department’s stakeholder engagement and community relations and programs in line with the department’s communication strategy
- Coordinating and assisting policy unit with stakeholder engagements in different provinces
- Managing joint planning with three spheres of government and various organizations in executing an integrated public participation program
- Maintaining the Stakeholder database
- Coordinating and managing outreach programmes like back to school, grade 11 and 12 ID applications, voter registration campaigns, BABS
- Managing the sub-directorate’s staff, assets, and financial resources
Assistant Director
Department of Home Affairs
04.2006 - 01.2012
- Developing and implementing the Department’s outreach and unmediated communication strategy (e.g., Izimbizo, Information Sessions, Awareness and Campaigns)
- Coordination of Ministerial and departmental events
- Developing and implementing a marketing strategy
- Assisting in drafting the budget of the sub-directorate
- Events Management and Sponsorship Marketing
- Procurement of marketing and branding material
- Promotion of departmental brand and corporate identity
- Compiling Calendar of events
- Exhibit at major events
- Managing a team of communication officers
- Managing logistics: venues, décor, catering, marquees, transport, stage, etc.
- Stakeholder Liaison and Management
- Maintaining stakeholder database
- Reason for leaving: Promoted from Assistant Director to Deputy Director post
Senior Communication Officer
Government Communications and Information System (GCIS)
04.2003 - 03.2006
- Implementation of the Government Communication and Information System’s Development Communication Strategy in the Tshwane North Metropolitan Municipality
- Information Resource Centre Manager at the Soshanguve Multi-Purpose Community Centre (MPCC – Now Thusong Service Centres)
- Comprehensive understanding of development communication
- Conducting Information needs analysis in the Tshwane North Metropolitan Municipality, through research in the form of community needs identification through door-to-door, focus groups, frequently asked questions, conducting information seminars, workshops and acting as a link between the community and the government (Development Communication)
- Facilitation of Information Sessions and focused workshops in the Metro Municipality
- Organizing events in Metro Municipality
- Media Liaison (Community radios and newspapers)
- Stakeholder Liaison and Management
- Comprehensive understanding of the government communication cycle
- Coordinating district communicators forum
- Design communication strategies for various themes on organized structures of specialised sectors: women, youth, elderly, disabled, and children, promoting a better working relationship and advising other departments on the strategies
- Advise Local Intersectoral Steering Committee on National Intersectoral Steering committee issues and ensure that projects are aligned to National ones
- Facilitating the establishment of Multipurpose Community Centers (Launch of MPCC)
- Reason for leaving: Promoted to an Assistant Director post
Senior Enrolled Nurse
Department of Health
01.1994 - 03.2003
- Reason for leaving- Change of career
Education
Master of Public Administration - Public Administration
UNIVERSITY OF PRETORIA
Pretoria02-2025
Certificate in Financial Management for Non Financial Managers - Financial Management
University of Pretoria And PALAMA ( Now NSG)
Pretoria11-2011
Professional Certificate in Government Communications and Marketing - Communications
WITS University
Johannesburg01.2010
Certificate in Public Relations Management - Public Relations
PRISA
RANDBURG09-2008
Certificate in Advanced Management Development Program - Management
University of Pretoria & SAMDI(now NSG)
Pretoria01.2007
Diploma in Project Management - Project Management
Varsity College
Menlyn01.2006
Bachelor of Arts - Communication and Industrial Psychology
University of South Africa
Pretoria01.2001
Enrolment Certificate - Nursing
Lebone Nursing College
Pretoria01.1993
Skills
- Project management
- Stakeholder Engagement and Relations
- Financial Management
- Event Management and Coordination
- Public relations
- Communication strategy
Special Events
- Presidential BMA Launch, Musina Showgrounds, 10/05/23
- Introduction of Border Guards, Musina Beitbridge Port of Entry, 07/22/22
- Naturalisation Ceremony, Birchwood Hotel, 02/24/17
- Presidential Launch and Renaming of Marabastad Centre, 02/17/17
- Presidential Launch of e-Channel with Banks, Gallagher Estate, 04/07/16
- Mkhaya Migrant Awards, Gallagher Estate, 05/25/15
- Launch of Moetapele Initiative, Edenvale, 05/12/15
- Launch of Cowrie Harbour, 05/02/14
- Graduation Ceremony of the Imams Deputy President, Western Cape, 04/30/14
- Smart ID Card Launch, Union Buildings, 07/18/13
- State Banquet for AU Chairperson, Sandton Convention Centre, 10/01/12
Languages
- English
- IsiZulu
- IsiXhosa
- South Sotho
- North Sotho
Awards And Professional Registration
- 2008, Award winner Communicator of the Month: October
- 2008, Government Communicator of the Year: ID Urself Now Campaign
- 2008, Registered Public Relations Practitioner: PRISA
Other Training Courses Attended
- 2021, Certificate of Successful Completion of Nyukela Public Service SMS Pre-Entry Programme – National School of Government
- 2020, Ethics Certificate offered by the National School of Government
- 2019, Protocol Training offered by DIRCO (refresh)
- 2012, Protocol Training offered by DIRCO
- 2011, Workshop in Sponsorship Marketing offered by IMM Business School for Marketing
- 2001, Computer Certificate: Computer Sense; Introduction to Windows, MS Word, MS Excel, PowerPoint, Internet, Intranet, Group-wise
Personal Information
- Gender: Female
- Driving License: Code 8 (EB)
References
- Mr Joseph Mohajane, Director: CAMPAIGNS & STAKEHOLDER LIAISON, Department of Home Affairs, 0124062691, 0829093543, Email.joseph.mohajane@dha.gov.za
- Dr. Nkosana Sibuyi, ESKOM COMMUNICATIONS & STAKEHOLDER RELATIONS MANAGER HEAD OFFICE, ESKOM, 0118004994, 0824449733, Nkosana.Sibuyi@eskom.co.za
- Mr. Terrence Manase, Deputy Director: MEDIA RELATIONS, THE PRESIDENCY, 0123005321, 0823386707, terrence@presidency.gov.za
- Mr. Siyabulela Qoza, Chief Director: Communications, Department of Home Affairs, 0828981657, 0662903477, siyabulela.qoza@dha.gov.za
Timeline
Deputy Director: Marketing Specialist
Department of Home Affairs
02.2012 - Current
Assistant Director
Department of Home Affairs
04.2006 - 01.2012
Senior Communication Officer
Government Communications and Information System (GCIS)
04.2003 - 03.2006
Senior Enrolled Nurse
Department of Health
01.1994 - 03.2003
Master of Public Administration - Public Administration
UNIVERSITY OF PRETORIA
Certificate in Financial Management for Non Financial Managers - Financial Management
University of Pretoria And PALAMA ( Now NSG)
Professional Certificate in Government Communications and Marketing - Communications
WITS University
Certificate in Public Relations Management - Public Relations
PRISA
Certificate in Advanced Management Development Program - Management
University of Pretoria & SAMDI(now NSG)
Diploma in Project Management - Project Management
Varsity College
Bachelor of Arts - Communication and Industrial Psychology
University of South Africa
Enrolment Certificate - Nursing
Lebone Nursing College
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