Dieketseng Keke Mokoena
Music Industry Proffesional
Johannesburg,South Africa
Summary
Innovative Relationship Manager focused on developing strategic business opportunities by delivering exemplary service to each client's individual needs. Respected professional with exceptional knowledge regarding risk management. Driven Relationship Manager focused on deepening client relationships by providing superior service and support. Outgoing and ambitious professional with 11 years' experience in management and PR .
Overview
6
6
years of professional experience
11
11
years of post-secondary education
4
4
Languages
Work History
Account Relationship Manager
panda records
Johannesburg, Gauteng
07.2020 - 02.2022
- Monitored issues carefully and reached out to customers to provide immediate resolution and maintain satisfaction.
- Maintained holistic perspective of client relationships on day-to-day operational and strategic levels.
- Presented marketing plans, financial plans and reports to senior management.
- Identified and drove new marketing opportunities, partnerships, features, services and capabilities that impacted program profitability.
- Worked with radio and television departments to facilitate communication and deliver personalized solutions to label artists.
Artist Manager
Mabala noise Entertainment
Johannesburg, Gauteng
02.2018 - 11.2019
- Oversaw licensing of tracks to other labels.
- Supported artist goals with corresponding action plans and timelines.
- Oversaw budget and worked with artist to drive fiscal responsibility and profitability.
- Leveraged networks to identify and generate opportunities to increase exposure and revenue for clients.
- Assisted clients with establishing release timelines and flow of related marketing assets.
- Stayed abreast of industry trends via trade publications, events and social media to keep artists at forefront of ever-changing landscape.
- Managed portfolio of developing and established accounts to provide clients with strategic guidance.
- Managed business and financial affairs for clients such as arranging travel and lodging, selling tickets and directing marketing and advertising activities.
- Established strong relationships to partner with and navigate artists with wide range of personality types.
- Set realistic expectations with clients to consistently deliver on expectations.
- Met with clients to discuss goals and develop strategies for career success.
- Negotiated with managers, promoters and union officials regarding client contractual rights and obligations.
- Resolved problems, improved operations and provided exceptional service.
- Actively listened to customers' requests, confirming full understanding before addressing concerns.
- Successfully maintained clean, valid driver's license and access to reliable transportation.
Head of Marketing Communications
KUMISA
Durban, KZN
08.2015 - 08.2018
- Drove marketing efforts by orchestrating the firts ever industry nights and management and publishing advertising campaigns.
- Increased the organization's brand exposure by developing new packaging, collateral and sales materials and optimizing target audience reach.
- Developed insights on marketing campaigns to assess performance against goals.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Recruited and hired experienced contractors to complete projects on time and within budget requirements.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Created printed marketing materials designed to drive campaigns.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Developed creative presentations, trend reports, kitted assets and product data sheets.
- Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
- Continually maintained and improved company's reputation and positive image in markets served.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Education
High School Diploma -
Matseripe Secondary School
Ventersburg 01.1997 - 12.2001
Associate of Applied Science - Internal Auditing
Vaal Triangle Technokon
Vanderbijlpark 01.2002 - 12.2003
Bachelor of Arts - Law Faculty (Pre-Law)
University of Durban Westville
DURBAN 01.2004 - 12.2007
Skills
New business generation
Financial planning processes
Customer portfolio management
Client Relationships
Business Development
Strategic selling
Written and verbal communication
Product knowledge
Timeline
Account Relationship Manager
panda records
07.2020 - 02.2022
Artist Manager
Mabala noise Entertainment
02.2018 - 11.2019
Head of Marketing Communications
KUMISA
08.2015 - 08.2018
Bachelor of Arts - Law Faculty (Pre-Law)
University of Durban Westville
01.2004 - 12.2007
Associate of Applied Science - Internal Auditing
Vaal Triangle Technokon
01.2002 - 12.2003
High School Diploma -
Matseripe Secondary School
01.1997 - 12.2001