Summary
Overview
Work History
Education
Skills
Emotionalintelligencequotient
Goals
Languages
References
Hobbies and Interests
Professional Highlights
Personal Information
Timeline
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Diane Hay

Randburg

Summary

Diane Hay is an accomplished marketing and distribution specialist with over 23 years’ experience in the film distribution and exhibition industry. She has a proven track record of providing strategic leadership to drive awareness and affinity with key audiences. Diane excels at concept and content development to measurably grow the business. Offering expertise across many areas including brand development, content acquisition, audience development, marketing, sales channels, campaign management, trend analysis, business development and stakeholder engagement. Diane easily shifts between strategy and hands-on implementation. She applies her experience to complex situations, promoting collaboration, knowledge sharing and creative thinking. Diane ensures objectives are met on time and on budget, thriving in fast-paced environments. Diane has a strong grasp of regional and international market trends and understanding of content and target audience in varying environments. Her solid business knowledge and management skills are backed by her strong networking abilities. Diane seeks a role with increased responsibility, where she can leverage her decades of experience to maximize shareholder and company value. She is recognized for her dedication to mutually beneficial partnerships and ability to unite strategic vision with strong execution. Diane mobilizes stakeholders around common goals while balancing innovation with cost control, ensuring organizational success through go-to-market strategies that profitably grow the brand in ways that resonate with consumers. Adaptable professional with a quick-learning ability and a talent for adjusting to new environments. Skilled in rapidly acquiring new knowledge and applying it effectively. Driven by a passion for continuous learning and successfully navigating change.

Overview

15
15
years of professional experience

Work History

Sales & Marketing Manager

Gravel Road Film Distribution
Johannesburg
04.2021 - Current
  • Manages a 2-member team comprising of a Digital Media Manager and the Marketing Co-ordinator
  • Ownership of the Project Marketing Management, and Company Brand Management functions
  • Fosters and develops strong stakeholder relations
  • Responsible for the strategic planning and execution of special projects, such as alternate content opportunities for extra revenue stimulus
  • Controls the marketing budget
  • Analyses budgets, prepares annual budget plans, schedules expenditures, and ensures that the sales team meets their quotas and goals
  • Develops marketing opportunities and plans, identifies market trends, and suggests system improvements to achieve the company's marketing goals and maintain alignment with consumer requirements
  • Gathers, investigates, and summarises market data and trends to draft reports
  • Implements new sales plans and advertising campaigns

Marketing Project & Business Development Manager

Nu Metro Cinema
08.2019 - 02.2021
  • Provided leadership and direction to a team of 2 alongside the operations and content team
  • Managed special cinematic events, such as the premier for Game of Thrones, ladies’ night out, kids’ cinema, etc
  • Attended and participated in monthly Manco meetings

Content & Acquisitions Manager

Nu Metro Cinema
03.2016 - 08.2019
  • Negotiated for the acquisition of feature film distribution rights for the South African region across a cinema chain of 200+ cinemas
  • Insisted upon certain assurances that the film will be free and clear of liens and encumbrances and has a clean chain of title
  • Liaised with foreign sales agents, film distributors, and agents to learn of the latest offerings
  • Conducted due diligence investigations
  • Involved in drafting and finalising contract terms and agreements
  • Reviewed and determined the best positioning of film content to effectively maximise the film’s potential
  • Gathered and reported on box office sales figures and leveraged figures and data intelligence to gain insight into consumer and market trends
  • Partnered with distributor and studio marketing teams to build and execute film marketing plans to achieve maximum returns
  • Provided leadership and direction to a team of 8 comprising of content schedulers and trailer playlist schedulers
  • Supervised cinema managers during special film premieres and events in conjunction with the operations team
  • Participated in inter-business negotiations on new business development and alternate business opportunities

Business Owner

Simple Plan Film & Media Consultancy
01.2015 - 03.2016
  • Advised clients on different release models for film content and which one would best suit their specific business needs
  • Educated clients on the importance of a distributor and or sales agent and the purpose of each
  • Provided consultation on the working of the film industry to up-and-coming filmmakers and producers
  • Planned, coordinated, and held workshops, for filmmakers, that discussed the distribution landscape in South Africa as well as various funding models and essential project management components, including scope / time / budget management
  • Conducted film revenue flow and analysis as well as titles analysis to determine commercial viability

Chief Operations Manager

Indigenous Film Distribution
02.2010 - 01.2015
  • Led the integration of data reporting and capturing software systems and managed the migration from the old system to the new one
  • Responsible for financial management, cash flow management, budgeting and forecasting, and release cost management and control alongside the CEO
  • Oversaw account reconciliation and preparation of invoices
  • Managed the human resources function for a staff complement of 5
  • Conducted commercial viability analysis of films and negotiated the acquisition of high revenue-generating contenders
  • Built and strengthened relationships with film producers and distributors
  • Drafted distributor agreement contracts

Education

Diploma - Project Management Body of Knowledge (PMBOK)

Unisa
01.2008

National Senior Certificate / Matric - Maths, Science, Biology, History, English, Afrikaans

Sandown High School
01.1997

Skills

  • Business Development
  • Project Management
  • Operations Management
  • Strategic Marketing
  • Marketing Management
  • Campaign Planning & Management
  • Marketing & Sales
  • Revenue Growth
  • Data Analysis & Insights
  • Film Distribution
  • Film Acquisition
  • Box Office Reporting
  • Film Sales
  • Customer Profiling
  • Financial Management
  • Budgeting & Forecasting
  • Research & Development
  • Resource Allocation & Optimization
  • Training & Development
  • Team Management
  • Client Relationship Management
  • Account Management
  • Proficient in MS Office Suite
  • VISTA software

Emotionalintelligencequotient

  • Dynamic and open to change; able to thrive in ambiguity.
  • Creative minded; develops innovative customer solutions.
  • Persuasive & Influential: strategically negotiates with and gains buy-in from key stakeholders.
  • Goal focused & results driven; demonstrates passion, integrity, and a competitive spirit.
  • Strong communicator; promotes cogent engagement, presentation, and reporting across all stakeholder levels.

Goals

Diane seeks a role with increased responsibility, where she can leverage her decades of experience to maximize shareholder and company value.

Languages

  • English
  • Afrikaans

References

References and certificates are presented upon request.

Hobbies and Interests

  • Cinephile
  • Kayaking
  • Traveling

Professional Highlights

  • Selected as a panelist for the Presidential Employment Stimulus Package (PESP), 2022.
  • Selected as a panel member for the marketing and distribution sector for the National Film and Video Foundation, 2018 – 2024.
  • Sat on the Oscar Judges panel for South Africa’s film submission in the foreign film category, 2017 & 2020 & 2023.

Personal Information

  • Available: 1 Month Notice Period
  • Date of Birth: 02/23/79
  • Nationality: South African
  • Driving License: Code 08

Timeline

Sales & Marketing Manager

Gravel Road Film Distribution
04.2021 - Current

Marketing Project & Business Development Manager

Nu Metro Cinema
08.2019 - 02.2021

Content & Acquisitions Manager

Nu Metro Cinema
03.2016 - 08.2019

Business Owner

Simple Plan Film & Media Consultancy
01.2015 - 03.2016

Chief Operations Manager

Indigenous Film Distribution
02.2010 - 01.2015

Diploma - Project Management Body of Knowledge (PMBOK)

Unisa

National Senior Certificate / Matric - Maths, Science, Biology, History, English, Afrikaans

Sandown High School
Diane Hay