With 18 years of experience in the Retail Industry, I excel in managing district managers and overseeing territories to achieve brand sales targets. I am adept at developing strong retailer relationships and implementing effective sales and marketing strategies to drive customer growth, enhance brand awareness, and ensure operational excellence.
· Successfully managed a team of District Managers across KZN, driving them to achieve and exceed brand sales
targets consistently.
· Implemented and executed retail sales and marketing
strategies, resulting in continuous customer growth and
increased brand awareness in assigned territory.
· Collaborated closely with the Brand team to execute events that met budget goals and enhanced retail sales and productivity.
· Led and developed a high-performing team by coaching, mentoring, and conducting regular performance assessments.
· Maintained open communication channels with District
Managers, store teams, and head office to ensure alignment and effective execution of business objectives.
· Analyzed sales data and demo costs to provide strategic
insights and recommendations to improve operational
effectiveness and budget management.
· Oversaw district-wide operations and sales strategies for multiple esteemed brands at Estee Lauder Companies, consistently achieving and surpassing regional sales goals.
· Led and managed a team of Store Managers, ensuring they were in line with corporate objectives and promoting a culture of excellence and success.
· Established and nurtured solid relationships with retail partners and key stakeholders, launching joint initiatives to enhance brand visibility and optimize sales potential.
· Evaluated market trends and competitor actions to devise strategic plans that leveraged opportunities and effectively tackled challenges.
· Performed regular performance evaluations and offered constructive feedback to boost team efficiency and personal growth, leading to ongoing enhancement and the achievement of objectives.
Strategic thinking