Summary
Overview
Work History
Education
Skills
Details
Timeline
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Derek Fingleson

Derek Fingleson

Johannesburg

Summary

Drawing from more than forty years of diverse experience across multiple industries, I bring a wealth of expertise to the table as a seasoned entrepreneur and business systems analyst. I am propelled by an unyielding commitment to technological innovation and an insatiable appetite for solving complex challenges. I spearhead the development of groundbreaking solutions that revolutionize communication, optimize automation processes, and extract invaluable insights from data. As a devoted leader, I excel in galvanizing effective teams towards achieving tangible improvements in profitability. Top-notch CEO with proven track record of success leading and growing organizations. Strong background in strategic planning, financial management and team development. Skilled in identifying opportunities and implementing practical business strategies with commitment to staying informed about latest trends, technologies and best practices. Results-driven CEO with forward-thinking approach centered on company success and competitive growth. Demonstrated record of success in building successful teams and managing profitable operations. Dynamic CEO committed to optimizing systems performance for reduced operational costs and streamlined workflows. Performs timely software installations and tests alongside routine troubleshooting to facilitate system transitions and minimize downtime. Simplifies complex topics and processes to make technical interactions less intimidating for average users.

Overview

26
26
years of professional experience
45
45
years of post-secondary education

Work History

CEO

Smsguys
Johannesburg
1 1998 - Current
  • SMSGUYS, is a specialized South African firm, focusing on Corporate Bulk SMS Solutions
  • Our proprietary SMS engines, components, and Front-End applications are fully developed in-house
  • Played a pivotal role since inception, contributing to the system design, development, testing, rollout and marketing of SMSGUYS
  • Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations
  • Setup and control of all management systems from the financial side to Operations ensuring daily control of the company
  • Enhanced brand reputation with effective marketing campaigns and public relations efforts
  • Cultivated company-wide culture of innovation and collaboration
  • Implemented cost-saving initiatives to reduce operational expenses without sacrificing quality while ensuring the continuation and enhancements of services.
  • Used critical thinking to break down problems, evaluate solutions and make decisions

CEO

2Fingerz Group / Excel / Strategy
01.1998 - Current
  • I do Powerful Data Analysis, Power Pivots and Data Modelling all in Excel
  • Created a unique program that allows companies to Send Bulk SMS's direct from their Excel Spreadsheets
  • I offer help and training from the average Clerk right up to the CEO MD , CFO and Chairmen of an organization ( Advanced spreadsheets and features)
  • Empower professionals to make data-driven decisions, enhance productivity, and succeed in various industries
  • As a Master of Excel, I find that it is essential for understanding, processing, and communicating business information
  • Use Excel extensively for Audit and Forensic analysis purposes.
  • Drove profitability with thorough financial analysis and strategic decision making
  • Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress
  • Used critical thinking to break down problems, evaluate solutions and make decisions

Education

Chartered Accountant (South Africa) C.A (SA) -

Unisa
01.1980 - 12.2024

Marketing Diploma A.I.Mkt.M (Honors) - undefined

Numerous Courses including a Mini MBA and Master of Excel - undefined

Skills

  • Management and Legal

  • Extensive Computer Skills

  • Accounting and Financials

  • Auditing and Forensics

  • Business Modelling & Analytics

  • Website Design & Implementation

  • Passionate for Technology

  • Fast Learner

  • Highly Adaptable

  • Communication Skills

  • Ability to Work Under Pressure

  • Analytical Logical Thinker

  • Complete Microsoft Office Suite

  • Strong Attention to Detail

  • Self-Awareness

Details

Johannesburg, +27832712974, derek@smsguys.co.za, https://www.linkedin.com/in/derekfingleson/

Timeline

CEO

2Fingerz Group / Excel / Strategy
01.1998 - Current

Chartered Accountant (South Africa) C.A (SA) -

Unisa
01.1980 - 12.2024

CEO

Smsguys
1 1998 - Current

Marketing Diploma A.I.Mkt.M (Honors) - undefined

Numerous Courses including a Mini MBA and Master of Excel - undefined

Derek Fingleson