Summary
Overview
Work History
Education
Skills
Interests
Timeline
Id
Personal Information
References
Health
Id
Education
Personal Information
References
BusinessDevelopmentManager
Deon Smedley

Deon Smedley

Key Account and Product Management
Johannesburg

Summary

I bring over 10 years of expertise in key account management and more than 3 years of experience in product management within the retail and distribution sectors. My background includes driving business growth, building strong client relationships, and successfully managing product lifecycles to align with market demands."

Overview

23
23
years of professional experience
3
3
years of post-secondary education

Work History

Key Account Manager

Mobile in Africa (Core Group)
04.2024 - Current
  • Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
  • Analyzed sales and customer data to identify trends and opportunities for increased profitability.
  • Analyzed market trends, identifying opportunities for expanding product offerings within key accounts.
  • Strengthened client relationships through regular communication and effective problemsolving.
  • Built and maintained strong client relationships to drive business growth.
  • Proactively identified potential issues within key accounts, taking corrective action to prevent loss of business or dissatisfaction.

Product & Account Manager - GoPro

Omnico (Pty) Ltd
10.2020 - 03.2024

As GoPro Product manager, i am involved in every aspect of the brand. My key responsibilities included, planning, buying, range selection, costing, sales and profit budget forecast, marketing, key accounts management, customer support, events and training.

Key Account Manager

GoPro - Omnico (PTY) LTD
02.2013 - 09.2020

National Key Accounts Manager: Massmart

Meguiar's South Africa – Keizen Automotive (PTY) Ltd
10.2010 - 01.2013

Key Accounts to the Massmart Group:

Makro, Builder Warehouse, Builders Express, Game

  • Responsibilities include: Monitoring and reporting on competitor activity, Presenting and launching of new products to key accounts, Ongoing range reviews and SKU management for each chain, Assisting with head office trading term negotiations.
  • Establish and maintain close working relationships with merchandising company and staff.
  • Monitor merchandising company's performance and operational efficiencies.
  • Provide product support, training and demonstrations to Merchandisers, store staff, distributors, dealers and end users.
  • Monitor sales performance by store and chain and identify problems and corrective actions, in order to ensure maximum sell through.
  • Managing daily account activities and queries.

Sales & Training Representative

Meguiar's South Africa
08.2009 - 09.2010
  • Prior to moving to Johannesburg as National Key Account Manager, I was based in the Western Cape working as a Sales & Training Representative.

FMCG Sales, Training and Merchandising specialist

Kodak South Africa - M-works Merchandising
08.2007 - 06.2009
  • Responsible for sales and merchandising within my allocated stores, Responsible to monitor, lead, motivate and control the merchandising and to ensure that communication and requirements were met.
  • Work Activities: Follow up on leads, for prospective equipment sales and new clients, Present and sell company products and services to allocated retail stores.
  • Prepare action plans and schedules to identify specific targets and to project the number of contacts to be made.
  • Follow up on leads and referrals resulting from field activity.
  • Call on allocated stores as per predetermined call cycle.
  • Manage account services through quality checks.

Sales person

Pc Game and Computer World
11.2004 - 07.2007
  • Duties and responsibilities included: Attaining customers, Maintaining regular contact, Handling enquiries, Obtaining orders, After sales service (building Pc's when required).

Storeman and general assistant

Integral Safety Products
12.2001 - 10.2002
  • Duties and responsibilities include: Picking orders, Stock control, Assisting customers, Goods receiving.

Education

Certificate - Marketing Management

Northlink College
Western Cape
01.2005 - 08.2007

Skills

Campaign Planning

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Interests

Fitness, strength training and powerlifting

Motorsport

Timeline

Key Account Manager

Mobile in Africa (Core Group)
04.2024 - Current

Product & Account Manager - GoPro

Omnico (Pty) Ltd
10.2020 - 03.2024

Key Account Manager

GoPro - Omnico (PTY) LTD
02.2013 - 09.2020

National Key Accounts Manager: Massmart

Meguiar's South Africa – Keizen Automotive (PTY) Ltd
10.2010 - 01.2013

Sales & Training Representative

Meguiar's South Africa
08.2009 - 09.2010

FMCG Sales, Training and Merchandising specialist

Kodak South Africa - M-works Merchandising
08.2007 - 06.2009

Certificate - Marketing Management

Northlink College
01.2005 - 08.2007

Sales person

Pc Game and Computer World
11.2004 - 07.2007

Storeman and general assistant

Integral Safety Products
12.2001 - 10.2002

Id

8404055237081

Personal Information

  • Date of Birth: 05/04/84
  • Driving License: Code 08

References

  • Alan Hodson: 083 306 2393 - Managing Director and owner Omnico (Pty) Ltd
  • Shaun Rubenstein: 082 735 3814 - Elevate Brands (ex GoPro manager)
  • Dewald De Jager: +447393368402 - Roli (ex GoPro manager)
  • Greg Hutcheon: 082 325 0765 - Director Keizen Automotive

Health

Excellent

Id

8404055237081

Education

Northlink College Tygerberg Campus: 2005 - 2007 Marketing management certificate

Cape Audio College: 2003 - Sound Engineering

Windsor High School: 2001

Personal Information

  • Date of Birth: 05/04/84
  • Driving License: Code 08

References

  • Alan Hodson: 083 306 2393 - Managing Director and owner Omnico (Pty) Ltd
  • Shaun Rubenstein: 082 735 3814 - Elevate Brands (ex GoPro manager)
  • Dewald De Jager: +447393368402 - Roli (ex GoPro manager)
  • Greg Hutcheon: 082 325 0765 - Director Keizen Automotive
Deon SmedleyKey Account and Product Management