Summary
Overview
Work History
Education
Skills
Accomplishments
Supporting Statement
First Name
Drivers License
Criminal Record
Personal Information
Timeline
Generic
Deon Coetzee

Deon Coetzee

District Manager
Bloemfontein

Summary

Experienced executive in a fast-paced and competitive industry, dedicated to building strong teams that are self motivated and are guided by quality processes. Emphasizes the importance of quality decision-making based on clear corporate principles for success. Committed to hiring self-motivated individuals who take pride in their work environment and consistently deliver exceptional results. Highly motivated with a proven track record in the competitive sales environment and achieving high-quality outcomes. Thrives in team dynamics and finds joy in celebrating hard-won successes with colleagues. Brings 12 years of experience at The South African Breweries, including various management positions and most recently as District Manager in Bloemfontein. Holds an Honours Degree in Clinical Psychology and a proud father of two.

Overview

25
25
years of professional experience
1999
1999
years of post-secondary education
1
1
Language

Work History

District Manager

The South African Breweries
09.2024 - Current
  • Key purpose:
  • Development and execution of the District Business plan in line with the overall business strategy to deliver sustainable and profitable top line growth, increase market share and manage costs tightly. Build the career and functional capability of teams and individuals and ensure the highest levels of Employee Engagement engagement across the Commercial and Logistics departments.
  • Key roles and responsibilities
  • Develop Annual District Plan
  • Use data to analyse the market and identify opportunities – competitor activity/footprint, route to market strategies, credit offerings, sales and marketing activities.
  • Ensure optimal resourcing of employees, fleet, marketing spend
  • Align Budget to achieve performance targets
  • Ensure appropriate cascading of performance targets to all depots and teams within the district
  • Apply relevant legislation
  • Apply financial and commercial acumen
  • Manage expenditure against budget

District Manager

The South African Breweries
09.2021 - 08.2024
  • Key purpose:
    Development and execution of the District Business plan in line with the overall business strategy to deliver sustainable and profitable top line growth, increase market share and manage costs tightly. Build the career and functional capability of teams and individuals and ensure the highest levels of Employee Engagement engagement across the Commercial and Logistics departments.

  • Key roles and responsibilities:
    Develop Annual District Plan
    Use data to analyse the market and identify opportunities – competitor activity/footprint, route to market strategies, credit offerings, sales and marketing activities.
    Ensure optimal resourcing of employees, fleet, marketing spend
    Align Budget to achieve performance targets
    Ensure appropriate cascading of performance targets to all depots and teams within the district
    Apply relevant legislation
    Apply financial and commercial acumen
    Manage expenditure against budget

Sales Manager

South African Breweries (ABInBev)
01.2018 - 08.2021
  • Oversee all accounts in my Geographic Area through a team of Account Managers
  • Develop initiatives to achieve business targets and goals, within a strict budget framework
  • Customer relations and relationship building with key accounts
  • Responsible for total volume growth in GA, as well as specific KPI's measured on a weekly basis
  • Analyse data to identify opportunities and challenges for individual customers as well as the team as a whole
  • Facilitate Through the Line Marketing by combining Below the Line activity with Above the Line marketing, built around key occasions

Sales Team Leader

The South African Breweries
09.2016 - 01.2018
  • Refer to Sales Manager above

Key Account Manager

The South African Breweries
09.2013 - 08.2016
  • Manage Key Accounts - Sun International, Distriliq (Whl Formal), Brewers Guild, High Volume Draught Outlets
  • Drive Beer and LAD share in Formal On Premise Trade
  • Major events include: Nedbank Golf Challenge, Orange Blossom, Quarterly Music Festivals, Sun International Conferences, ABI Conference, SAB Miller Africa Conference
  • Grow Draught volume in all key Draught Outlets within Rustenburg
  • Developed and executed a Bi-Modal business strategy with Distriliq, the Wholesale Formal customer to ensure the Non-DSD market was sufficiently influenced according to the business goals and strategy

Logistics Manager

Bidvest Steiner Rustenburg
07.2012 - 08.2013
  • Manage logistics department of Steiner Rustenburg Branch
  • Oversee all daily operations
  • Manage and discipline 50 staff members
  • Manage fleet of 18 vehicles, including the use of tracking reports, time sheets and fuel reports
  • Do site inspections after installations and services
  • Meet with clients to resolve contractual disputes, service queries and to negotiate price increases
  • Attend sales meetings to discuss up-sells, contractual obligations and service history with national and general clients
  • Receive and resolve client queries
  • Compile and implement routing for client base
  • Ensure company assets are accounted for, well maintained and in good condition
  • Order stock, manage stock levels and contain stock obsolescence provision costs
  • Monthly stock-take
  • Ensure proper procedures and controls are adhered to
  • Implement cost saving measures as required, especially with regard to motor vehicle expenses, fuel reports/consumption and payroll
  • Worked as General Manager from August 2012 to November 2012 whilst manager was on maternity leave
  • Took an excellent opportunity to further my personal and professional development at SAB

General Manager

Bidvest Steiner Mafikeng
12.2009 - 07.2012
  • Manage daily operations of branch, including service, trade sales, contractual sales, debtor collection and administration
  • Efficient and effective financial oversight of business, including expense control, revenue generation and cost of revenue management
  • Profits increased annually under my management
  • Maximise business profitability within the framework of the annual budget, measured against a monthly budget
  • Yearly budget preparation
  • Yearly action plan and SWOT analysis of business
  • Provide appropriate training for twelve staff members
  • Motivate and discipline staff as required
  • Ensure sale and revenue targets are achieved and exceeded
  • Do presentation on brand performance during monthly regional meeting and quarterly review
  • Award for exceeding annual Profit Before Income Tax Budget during 2009/2010 year by more than 20%
  • Transferred internally by company to larger branch in Rustenburg

Branch Administrator

Bidvest Steiner Mafikeng
07.2008 - 12.2009
  • Process daily administration in branch
  • Book out stock on daily basis
  • Receive stock from suppliers
  • Compile reports for management
  • Compile daily sales figures and process sales pipelines on system
  • Control HR files
  • Order stock
  • General administration

Sales Representative

Sanlam
01.2007 - 01.2008
  • Reach and exceed weekly, monthly sales targets
  • Build and maintain personal customer base through regular contact and feedback
  • Maximise sales through client needs analysis
  • Establish positive long term relationships with clients based on trust, transparency and accountability
  • Proactive target market research and alignment of products with customer needs
  • Was offered a competitive package with room for professional growth

Sales Representative

Nashua Yabatho
01.2006 - 01.2008
  • Reach and exceed weekly and monthly sales targets
  • Build sales pipeline
  • Promote new products to existing client base
  • Grow existing customer base with aggressive cross-selling of products
  • Maintain customer relationships with excellent service delivery
  • Provided an opportunity to build upon sales experience

Casino Cage Manager

Norwegian Cruise Lines
01.2002 - 01.2006
  • Ensure control of all casino assets, including chips, cash, floats
  • Daily calculation of casino profit/loss
  • Weekly slot drop and cash banking
  • Manage cashiering staff including: rosters, discipline, balancing and customer service
  • Wanted to return to South Africa

Cage Cashier

Mmabatho Tusk Casino Resort
01.2000 - 01.2002
  • Casino cage cashier
  • Daily cash and chip transactions
  • Process credit card and cheque card transactions
  • Liase with tables and slots department to transfer chips and coins
  • Balance float of R 1000 000 on a daily basis
  • Fulfilled a dream of travelling and seeing the world whilst earning a salary and also building on personal skills and life experience

Education

Matric -

Mafikeng High School

BA Honours Degree - Psychology

UNISA

BA - Psychology (Cum Laude)

UNISA

Skills

Effective budget planning

Business growth strategies

Coordinating operations across units

Customer engagement

Effective team building

Effective team management

Client engagement strategies

Strategic decision-making

Performance-driven sales oversight

Leadership enhancement

Effective negotiation

Accomplishments

  • Best Sales Team for Central Region - Q1 2020
  • National Award - Gold at Presidents Awards
  • Sales Team Ranked 1st on the National Scorecard for 2018
  • Regional Award - Best Sales Team Central Region in H1 - 2018
  • Regional Award - Sales Team of the Year for Central Region for 2018
  • Regional Award - Leadership for 2018
  • Promoted to Sales Manager - 01/2018
  • Promoted to Sales Team Leader - 09/2016
  • Quarter 2 Achievement - Sales Excellence Award - Best Account Manager District North West - 2015
  • Highest Beer and LAD Share of any Wholesale Formal outlet in the country 12 months running - 2015

Supporting Statement

I am a highly motivated individual who enjoys the competitive corporate environment and achieving results. I enjoy working in teams and celebrating hard won successes with my colleagues. I have spent twelve years with SAB and have enjoyed it tremendously. I have held various management positions over the years, most recently as District Manager for District Central South (Free State, based in Bloemfontein). I enjoy watching sport over weekends and spending time with my family.

First Name

Deon

Drivers License

Code 8

Criminal Record

None

Personal Information

  • ID Number: 8102275174080
  • Health: Excellent
  • Date of Birth: 02/27/81
  • Gender: Male
  • Nationality: RSA
  • Marital Status: Married

Timeline

District Manager

The South African Breweries
09.2024 - Current

District Manager

The South African Breweries
09.2021 - 08.2024

Sales Manager

South African Breweries (ABInBev)
01.2018 - 08.2021

Sales Team Leader

The South African Breweries
09.2016 - 01.2018

Key Account Manager

The South African Breweries
09.2013 - 08.2016

Logistics Manager

Bidvest Steiner Rustenburg
07.2012 - 08.2013

General Manager

Bidvest Steiner Mafikeng
12.2009 - 07.2012

Branch Administrator

Bidvest Steiner Mafikeng
07.2008 - 12.2009

Sales Representative

Sanlam
01.2007 - 01.2008

Sales Representative

Nashua Yabatho
01.2006 - 01.2008

Casino Cage Manager

Norwegian Cruise Lines
01.2002 - 01.2006

Cage Cashier

Mmabatho Tusk Casino Resort
01.2000 - 01.2002

BA Honours Degree - Psychology

UNISA

BA - Psychology (Cum Laude)

UNISA

Matric -

Mafikeng High School
Deon CoetzeeDistrict Manager