Denise Naidoo
Digital Brand Manager | Investec CIB | Revego Fund Managers | Marketing Director JCI Sandton
Johannesburg,GP
Summary
Strategic and results-driven Digital Brand Manager with over 12 years of progressive experience within financial services, spanning banking operations, foreign exchange, direct marketing, and integrated digital brand management. Currently leading digital marketing initiatives for Structured Finance Solutions at Investec, driving multi-channel campaigns across social media, email, website, and data platforms. Strong expertise in KPI-driven optimisation, client segmentation, content strategy, and campaign reporting. Combines a solid foundation in banking and forex operations with advanced digital marketing capabilities to deliver measurable brand growth, engagement, and marketing ROI.
Overview
15
15
years of professional experience
6
6
Certificates
Work History
Digital Brand Manager (Structured Finance Solutions)
Investec Bank Limited
08.2025 - Current
- Lead digital marketing strategy across social media, website and email channels.
- Develop and execute KPI-focused campaigns aligned to business and revenue objectives.
- Drive content strategy and digital optimisation initiatives.
- Collaborate with specialist teams to align messaging to market developments.
- Deliver performance reporting with actionable insights.
Brand Manager (Investec Life)
Investec Bank Limited
01.2025 - 07.2025
- Developed strategic partnerships between Investec Life and Private Banking.
- Drove life insurance product uptake through integrated brand initiatives.
- Leveraged behavioural insights to identify growth opportunities.
- Ensured brand compliance and measured campaign effectiveness.
Digital Brand Manager (Corporate)
Investec Bank Limited
08.2023 - 01.2025
- Managed digital marketing across social media, website, client data and email platforms.
- Led end-to-end email campaigns using Acoustic.
- Delivered KPI reporting, media planning and digital content development.
- Trained internal stakeholders on Acoustic email platform usage.
Direct Marketing Specialist
Investec Bank Limited
06.2022 - 07.2023
- Designed and executed targeted email marketing campaigns.
- Managed stakeholder communications and campaign scheduling.
- Conducted campaign reporting and performance analysis.
- Improved engagement through data-driven optimisation strategies.
Foreign Exchange & Banking Roles
Investec Bank Limited
01.2013 - 11.2021
- Managed a portfolio of 27 foreign exchange clients.
- Processed forex settlements and reconciliations.
- Ensured regulatory compliance (SWIFT, FATF, FIC).
- Maintained high-value client relationships in volatile market environments.
Personal Loan Consultant
Nedbank Limited
04.2011 - 12.2012
- Delivered personal loan advisory services and client onboarding.
- Recognised as Top Newcomer (2011).
- Achieved Overall Top Performer – Tshwane Region (2012).
Education
Honours - Marketing
IMM Graduate School
01-2018
Event Management
University of Cape Town
01-2017
B.Com - Business Management
UNISA
01-2015
Skills
Integrated marketing management
Email Marketing & Automation (Acoustic)
Client Data Management & Segmentation
Campaign Reporting & KPI Analysis
Content Strategy & Social Media Management
Media Planning & Brand Positioning
Stakeholder & Cross-Functional Collaboration
Financial Services & Structured Finance Marketing
Google Analytics Adobe Experience Manager (AEM)
Microsoft Office (Excel, PowerPoint, Word)
Certification
Professional Certificate in Advanced Digital Marketing
Timeline
Marketing in the Age of AI
10-2025
Digital Brand Manager (Structured Finance Solutions)
Investec Bank Limited
08.2025 - Current
Professional Certificate in Advanced Digital Marketing
01-2025
Brand Manager (Investec Life)
Investec Bank Limited
01.2025 - 07.2025
Google Analytics 4 Certification
08-2024
Fundamentals of digital marketing
08-2024
Google Analytics 4 (GA4) Essential Training
05-2024
Digital Brand Manager (Corporate)
Investec Bank Limited
08.2023 - 01.2025
Direct Marketing Specialist
Investec Bank Limited
06.2022 - 07.2023
Level 5 TEFL Diploma
01-2021
Foreign Exchange & Banking Roles
Investec Bank Limited
01.2013 - 11.2021
Personal Loan Consultant
Nedbank Limited
04.2011 - 12.2012
Event Management
University of Cape Town
B.Com - Business Management
UNISA
Honours - Marketing
IMM Graduate School