Denelle Williams
Northriding
Summary
Diligent Social Media Marketing Executive with proven track record in developing successful social media campaigns. Known for effectively boosting brand engagement and enhancing online presence through strategic content creation and community management. Demonstrated expertise in leveraging analytics to inform decision-making and drive continuous improvement.
Overview
8
8
years of professional experience
Work History
Social Media Marketing Executive
SyncedVisions
South Carolina, USA (Remote)
05.2022 - 12.2024
- Expanded audience reach by identifying target demographics and tailoring content accordingly.
- Streamlined content production process, leading to faster turnaround times and higher quality output.
- Boosted brand engagement by creating and implementing targeted social media campaigns.
- Conducted competitor analysis to inform content strategy and stay ahead of industry trends.
- Optimized social media strategies for over 8 businesses simultaneously that resulted in a 30-55% increase in social media engagement and a 35-45% growth in website conversion rates.
- Boosted organic search traffic by 60% through SEO optimization using tools like Google Analytics, SEMrush and Moz Pro.
Marketing and Compliance Officer
Rose Center for Forensic Sciences
Newberry, USA
11.2023 - 08.2024
- Ensured regulatory compliance by conducting routine audits and inspections.
- Developed compliance programs to improve adherence to policies.
- Enhanced company reputation with effective compliance strategies.
- Managed compliance documentation, ensuring accuracy and accessibility.
- Directed strategic marketing with a $1M budget, increasing market visibility by 25% through digital and social media campaigns.
- Enhanced lead generation by 25% through data-driven marketing strategies and improved marketing and business workflows.
Marketing and Engagement Coordinator
Newberry College
Newberry, USA
02.2022 - 05.2023
- Coordinated outreach programs for fostering stronger connections and engagement.
- Improved participation rates with targeted communication strategies.
- Designed promotional materials, boosting awareness of events and activities.
- Developed schedules to streamline event planning and execution.
- Created engaging presentations to showcase project outcomes and future plans.
- Managed social media campaigns on Instagram, TikTok and X (Twitter), increasing engagement by 40% and conversion rates by 30%.
- Drove a 60% increase in organic search traffic by implementing SEO best practices and content optimization.
- Improved email marketing and overall response times by 20%, contributing to 9% higher international enrollment through targeted marketing strategies.
Legal and Marketing Associate
SAMSUNG Home Appliance Manufacturing Plant
Newberry, USA
04.2020 - 08.2021
- Developed engaging marketing materials to support promotional campaigns both internally and externally.
- Assisted in coordination of 10+ events to increase brand visibility and employee engagement.
- Created content for social media platforms to boost audience engagement.
- Conducted market research for enhancing product positioning.
- Increased brand awareness by collaborating with cross-functional teams.
Social Media Manager
High Tide Productions
Savannah, USA (Remote)
01.2019 - 06.2019
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition in local photography.
Event and Client Manager
Tactive
Johannesburg, South Africa
08.2016 - 08.2017
- Enhanced client relationships by addressing inquiries and providing tailored solutions.
- Developed strategic plans for client engagement, leading to increased retention.
- Improved satisfaction with client-focused initiatives and personalized service.
- Managed 50+ client portfolios to ensure alignment with business objectives.
- Enhanced client communication, facilitating seamless information exchange.
- Managed 50+ client events for brands like Levi, Guess, VW and more.
Education
Bachelor of Arts - Criminal Justice & Political Science
Newberry College
Newberry, SC12-2021
Skills
- Community engagement
- Social media strategy
- Performance tracking
- Event promotion
- SEO
- Competitor analysis
- Cross-platform promotion
- Campaign management
- Audience segmentation
- Analytics reporting
- Marketing automation
- Strategy development
- Social media and promotions
Timeline
Marketing and Compliance Officer
Rose Center for Forensic Sciences
11.2023 - 08.2024
Social Media Marketing Executive
SyncedVisions
05.2022 - 12.2024
Marketing and Engagement Coordinator
Newberry College
02.2022 - 05.2023
Legal and Marketing Associate
SAMSUNG Home Appliance Manufacturing Plant
04.2020 - 08.2021
Social Media Manager
High Tide Productions
01.2019 - 06.2019
Event and Client Manager
Tactive
08.2016 - 08.2017
Bachelor of Arts - Criminal Justice & Political Science
Newberry College