I have a strong ability to think creatively and develop innovative design concepts.
Work comfortably with cross-functional teams to collaborate and align to deliver to business objectives and strategy.
Analytical thinker with the ability to identify and solve problems, make decisions and gain relevant buy-in and support
Possess a passion for product and have a very thorough attention to detail and trend that results in beautiful and commercially viable product execution.
A detail orientated team player with the ability to handle a number of projects with a high degree of accuracy.
I am a hardworking, committed and passionate person with a positive attitude who is able to build strong relationships with a team.
Overview
36
36
years of professional experience
Work History
Head of Buying - Menswear
Woolworths
05.2016 - Current
Formulate a group strategy with input from counterparts that is seasonally relevant and will deliver sales grow and profit.
Drive and deliver the product strategy with a team of buyers.
Lead and coach a buying team to deliver a balanced range that is trend relevant, well executed, on-brand and commercially viable.
Focus on profitability and sustainable sales growth.
Engage with key stakeholders across the business - design, marketing, VM , on-line to maximise sales. Ensure that all are aligned to deliver a consistent execution and message to our customer.
Manage critical path, ensure that the buying processes are aligned to the merchandise cycle to deliver on time launches.
Drive a culture off high performance that is action and solution driven.
Conduct product workshops and reviews with buying, planning and design that aligns to the seasonal product strategy and with input from current trade.
Mentor and develop buying talent.
Build strong healthy relationships with key supplier partners that are meaningful to both businesses.
Brand Manager - Studio.W
Woolworths
05.2011 - 04.2016
Drive the cross business re-launch of the Studio.w brand for womenswear, menswear, footwear and accessories and home.
Deliver seasonal design overview based on fashion runway shows, global trend input and WGSN to land trend relevant ranges.
Work closely with buying and design in the various groups to ensure consistent on-brand product execution.
Aligned with marketing and VM to ensure and drive in store execution and relevant on brand marketing campaigns.
Involved with a team to set up in store customer events ( Focus groups and fashion shows ) to drive brand awareness and drive sales.
Lead and identified packaging and ticketing needs in line with the brand and ensure consistent execution across the brand.
Travel internationally to view benchmark retailers to ensure and inform relevant product ranges, updated store execution and campaigns
Presented monthly "looks" to Heads of buying and design as a framework to build ranges that included styling updates and colour palettes.
Design Director
Bibette Clothing Manufacturer
02.1991 - 04.2011
Initially employed in a Snr. Design position and overtime was promoted to Design Director which was my position when I left the business to move to retail.
Delivered design direction aligned to global and seasonal trend that was appropriate for our retail customers.
Delivered high-quality seasonally relevant product range showings which included fabric, colour and styling updates.
Analysed local and international retail trends and applied to design concepts to inform ranges and input into customer product strategies.
International travel to fashion retailers to sense check the interpretation of catwalk shows, key direction colour and volume "must have" product programs for the season.
Worked closely with our technical team to develop product that was well executed at great value and viable for production.
Facilitated trend updates with our retail partners to ensure quick response to emerging trends, missed opportunities and customer shifts.
Ensured effective time keeping to deliver to tight deadlines, production critical path and speed to market reaction to trend and trade.
Managed relationship with all stakeholders to optimise design development process. ( Fabric agents, trims suppliers )
Thorough competitor analysis to ensure designs remained innovative and ahead of industry trends.
Develop, motivate and inspire a design team providing ongoing feedback to enhance performance and career development
Mentor junior designers, fostering growth in technical skills and creative abilities.
Designer
Ninian And Lester
01.1988 - 12.1990
Jnr design developing ranges for all major local retailers.
Patternmaking when required
Education
Bachelor of Arts - Clothing Design And Patternmaking
Kirstein Academy
Johannesburg, South Africa
04.2001 -
Skills
Extensive knowledge of both local and international retail
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Accomplishments
Head of Buying for the Menswear Group - CEO award for best Performance 2022.
Developing key talent from internships programs to Senior positions.
Director of an NGO - Steps
Director of an NGO called Steps that partner with the South African Pediatric Orthopedic Society to help and support children born with clubfoot through four years of treatment from a disabling birth defect to full mobility to live a happy healthy lives.
Timeline
Head of Buying - Menswear
Woolworths
05.2016 - Current
Brand Manager - Studio.W
Woolworths
05.2011 - 04.2016
Bachelor of Arts - Clothing Design And Patternmaking