Summary
Work History
Education
Skills
Certification
Timeline
Generic
Dena Moodley

Dena Moodley

Product Manager/Senior Analyst
Johannesburg

Summary

Award-winning professional with 18 years in South Africa's financial sector, specialising in business analysis, process engineering, product management, and strategic consulting. Recognised as Top Performing Product Manager at Capitec and Top Business Analyst at FNB, demonstrating strong leadership. Committed to innovation and delivering actionable solutions that drive positive change.

Work History

Lead Analyst/Management Consultant

SANLAM
11.2025 - Current

Responsible for end-to-end integration between Sanlam and Assupol, focusing on collections and payments management.
Standardise and align Sanlam and Assupol to a single, unified process and transition to a centralized service function.
Implementation of a Premium Collections and Payments Management System that unifies, standardises, optimises, and automates the collections and payments process that covers all collections channels and all payment types for a seamless,
efficient experience.

Lead Business Analyst

SOUTH AFRICAN RESERVE BANK
12.2023 - 11.2025

Enhanced currency supply chain management processes.
Ensured accuracy of note and coin handling procedures in cash
management operations.
Streamlined information and technology solutions for improved
integration.
Ensured cost-effective availability and integrity of currency.

Product Manager

CAPITEC
05.2020 - 11.2023

Spearheaded product optimization for Merchant Loans and
Unsecured Term Loans, enhancing the credit lifecycle from
origination to collections.
Collaborated with the Software Development Manager to
prioritize product development, ensuring alignment with strategic
vision.
Drove economic growth by tailoring products to support SMEs in
South Africa, improving their financial health.
Revolutionized client experience with a scored, digital-first
approach, offering transparent fees and competitive pricing for a
streamlined credit process.
Contributed to business growth by providing essential working
capital to SMEs without traditional collateral, in line with the
unsecured lending strategy.
Delivered a simple, accessible, and transparent digital lending
process, enhancing client convenience and satisfaction.
a new idea/business opportunity and for large projects/systems

Lead Business Analyst/Product Manager

ABSA
09.2018 - 05.2020

Spearheaded strategic change initiatives as Lead Business
Analyst for Absa Regional Operations in the Card Acquiring Team.
Drove business transformation within Absa RBB by identifying
and analyzing critical challenges for business/product owners.
Developed comprehensive solutions to meet business
requirements and optimize operations.
Led System Integration Testing (SIT) and User Acceptance
Testing (UAT) Analysts, ensuring quality and efficiency.
Acted as Scrum Master, facilitating Daily Stand-Ups to maintain
project momentum and team alignment.
Orchestrated training programs to enhance team capabilities and
performance.
Managed cross-country projects in Kenya, Mauritius, Ghana,
Uganda, Seychelles, Botswana, Zambia, and Tanzania.

Senior Business Analyst

FNB
10.2017 - 09.2018

Spearheaded as Specialist Senior Business Analyst in the
deployment of Life Insurance Products.
Expertly analyzed, documented, and refreshed business
requirements for product workflows, protocols, and systems.
Crafted comprehensive Business Requirements Specifications and
Functional Requirements Specifications.
Led User Acceptance Testing to ensure product quality and
performance standards.
Facilitated Daily Stand-Ups to drive project momentum and team
collaboration.
Conducted targeted training sessions to enhance team proficiency
and product knowledge.

Business Analyst

FNB
10.2014 - 09.2017

Engaged in high-priority strategic initiatives within the cash
delivery domain, overseeing the full Software Development Life
Cycle (SDLC).
Spearheaded end-to-end cash movement projects as Lead
Business Analyst, encompassing Cash Centres, ATMs, and Branch
operations.
Achieved recognition as Top Performing Business Analyst in Point
of Presence (PoP).
Developed key documentation including Business Requirements
Specification, Functional Requirements Specifications, Test Cases,
and Business Cases.
Contributed to a project nominated for the Mega 2025 Innovation
award.

Business Process Engineer

FNB
11.2013 - 10.2014

Managed two Business Analysts who reported directly to me,
overseeing the overall engineering effort, which included understanding, documenting (almost 1000), and re-engineering the business processes within collections.
Once all processes were mapped out, I engaged with Risk and Compliance to identify all risks in the processes then working together to put mitigations in place.
Facilitated daily sessions with end users and subject matter experts to gather insights.
I was promoted to this role where I functioned both in a Leadership and Specialist role.

Collections Team Manager

FNB
02.2013 - 10.2013

Elevated team performance from lowest to highest rank in early stage
collections through consistent leadership and coaching.
Successfully minimized arrears by implementing strategic control
measures.
Lead a team of 15-25 collection consultants, optimizing bank collection operations within established norms.

Collections Team Leader

ABSA
05.2008 - 01.2013

Managed and mentored a team of 8-16 consultants, enhancing
their skills in collections and arrears reduction for Personal Loans.
Drove collections efforts to maintain the bank's portfolio within
agreed norms, ensuring financial stability and customer
satisfaction.
Spearheaded the establishment of a Call Centre, including
recruitment, system implementation, and development of
business processes and procedures.

Sales Team Leader

DIRECT CHANNEL HOLDINGS
10.2005 - 04.2008

Led and developed a high-performing sales team of 30–40 consultants, driving performance through coaching, mentoring, and structured performance management.
Consistently achieved and exceeded sales, quality, and operational targets through data-driven decision-making and KPI monitoring.
Managed day-to-day call centre operations, including queue management, adherence to SLAs, and compliance with regulatory standards.
Identified and implemented process improvements to increase efficiency, reduce handling times, and optimise overall team productivity

Education

Master of Business Administration -

Escuela De Negocios Europea De Barcelona
05.2026 - Current

Bachelor of Business Administration -

University of Johannesburg
01.2014 - 12.2018

Higher National Diploma - Business Analysis

FTI
01.2016 -

Skills

  • Product strategy
  • Requirements analysis
  • Backlog Management
  • Acceptance Criteria Definition
  • Agile & Delivery Frameworks
  • Product Lifecycle Management
  • Business and Domain Knowledge (Banking/Insurance)
  • BPMN 20

Certification

Six Sigma - Black Belt

SQL - Pro

Timeline

Master of Business Administration -

Escuela De Negocios Europea De Barcelona
05.2026 - Current

Lead Analyst/Management Consultant

SANLAM
11.2025 - Current

Lead Business Analyst

SOUTH AFRICAN RESERVE BANK
12.2023 - 11.2025

Product Manager

CAPITEC
05.2020 - 11.2023

Lead Business Analyst/Product Manager

ABSA
09.2018 - 05.2020

Senior Business Analyst

FNB
10.2017 - 09.2018

Higher National Diploma - Business Analysis

FTI
01.2016 -

Business Analyst

FNB
10.2014 - 09.2017

Bachelor of Business Administration -

University of Johannesburg
01.2014 - 12.2018

Business Process Engineer

FNB
11.2013 - 10.2014

Collections Team Manager

FNB
02.2013 - 10.2013

Collections Team Leader

ABSA
05.2008 - 01.2013

Sales Team Leader

DIRECT CHANNEL HOLDINGS
10.2005 - 04.2008
Dena MoodleyProduct Manager/Senior Analyst