Hi, I’m
Delysia Naidoo
Senior Data Analyst
Johannesburg
Summary
Experienced and dedicated Data Analyst with several years of experience identifying efficiencies and problem areas within data streams, while communicating needs for projects. Adept at receiving and monitoring data from multiple data streams, including Access, SQL, and Excel data sources. Bringing forth the ability to synthesize quantitative information and interact effectively with colleagues and clients. Proven track record of generating summary documents for senior management for monthly and quarterly audit and compliance reporting.
Overview
14
years of professional experience
3
years of post-secondary education
Work History
WPP Group - VML & AKQA
Senior Data Analyst
09.2018 - Current
Job overview
- Developed customized reports, summarizing and presenting data in visually appealing format.
- Optimized data access and storage to improve performance of analytics systems.
- Interpreted business questions and collaborated with digital media and strategy teams to identify opportunities .
- Used business objects, business intelligence and other reporting tools to extract data from data solutions and data warehouses.
- Analyzed large amounts of data to identify trends and find patterns, signals and hidden stories within data.
- Served as a subject matter expert on various projects, sharing valuable insights derived from extensive industry experience as a Senior Data Analyst.
- Created dashboards to monitor and track key performance indicators.
- Developed data mining algorithms to identify and classify patterns in data.
- Created data models to support decision-making processes.
- Utilized data visualization techniques to present and explain complex data sets.
- Deployed predictive analytics models to forecast future trends.
- Championed a culture of data-driven decision-making by promoting the importance of analytics throughout the organization.
RKA Consulting
Data Analyst
01.2018 - 08.2018
Job overview
- Assisted 3 companies with their Data Analysis requirement, Resource Solutions, Algilus Solutions and iPack Chem
- Main tasks included cleansing of raw data, mostly using Microsoft Excel
- This was then formatted into workbooks, from which daily, weekly, and monthly and quarterly review packs were curated
- The creation of dashboards with dynamic and visual elements to portray the data in an easy-to-understand way
- The variety of measurements and detailed understanding on a variety of topics helped me to gain knowledge of how to quickly analyze and interpret data for a business requirement
- Created a complete Digital Marketing Roll-Out plan for Agilius Solution, using digital marketing and social media platforms to increase reach, engagement, sentiment and build brand awareness for the new merging business.
Sasfin Bank
Data Analyst
12.2016 - 12.2017
Job overview
- The main tasks that I am working on are Data Quality, Unstructured Data Management and Business Process Management
- Documented effective and replicable methods for extracting data and organizing data sources.
- Streamlined data processing for faster results by implementing advanced analytics tools.
- Worked with business departments to ensure data quality and consistency to input into the data warehouse
- Assisted in the roll out of the data governance of the POPI Act across various departments, to ensure the bank corresponded with the various requirements.
Sage
Data Analyst
04.2015 - 10.2016
Job overview
- To analyze the group database and present findings in a graphical representation for the Sage One Advisors team to achieve the following outcomes
- Find new opportunities and provide leads from various databases to sales agents
- Establish areas of growth potential
- Evaluate and report outcomes to generate relevant statistics month on month
- Report accurately the outcomes and opportunities per month for the internal and external sales representatives, a strong technical acumen is needed
- Provide feedback to the head of Sage One Accounting on relative growth, competitors and the industry
- Manage and Co-ordinate the marketing budget for external events and roadshows with the two major accounting bodies i.e., SAIPA and SAICA
- Manage the Sage CRM system and all internal systems for the Sage One team
- The custodian of all statistics and administrative working within the Sage One advisor team.
Sage
Account Manager
05.2014 - 05.2015
Job overview
- Met and exceeded monthly sales targets of +100k month on month
- Ensured the maximum number of sales meeting and sales calls were made daily
- Updated and maintained CRM
- Built up new customer acquisitions to key account status
- Co-ordinated and hosted net-working events
- Conducted customer related presentations and demos on the service offering.
Bidvest Bank Ltd
Account Manager
01.2012 - 05.2014
Job overview
- Recruited as part of the Graduate Accelerated Program, for a period of six months to be integrated into the Bidvest Bank sales and relationship management team
- Learnt and trained extensively within the Banking environment, with special focus on the foreign payments and global investments segment
- Utilized initiative to acquire a database of potential cliental
- Networked with prominent middle to large businesses in key focus areas
- Kept abreast of the economic trends, to be able to advise clients accordingly
- Sustained and built a relationship with potential clients - key focus on communication ability, presentation skills and product knowledge
- Delivered power point presentations to potential clients on product offerings
- Ran successful marketing /promotional events to grow brand awareness and drive sales
- Successful obtained my FAIS accreditation (RE1) to render financial advice as a representative as per the South African Reserve Bank
- Sharpened analytical skills, in terms of forecast projections, budgets, reading of financial statements
- Worked toward achieving a monthly target and building a client base which was consistently growing.
Media 24
Marketing Officer
09.2010 - 12.2011
Job overview
- Marketed several community publications under the Media 24 umbrella
- Sourcing, building and maintaining key relationships with corporate, NPO and NGO organizations which are relevant in the communities that the set publications are distributed
- Gaining media sponsorships and partnerships for events within these above-mentioned communities to gain monetary or social assistance for the publications
- Hosted events and running competitions within the papers
- Conducting relevant marketing research to find avenues to grow the brand
- Creation of a social media platform such as, Facebook pages for each publication and interactive blogs, researching and sourcing a sms line via Clickatell, managing and ensuring the efficient and effective use of this portal
- Copywriting and editing skills were utilized for various print advertising campaigns
- Worked closely with graphic design team on set and layout of pagers.
Education
University of Kwa-Zulu Natal
Bachelor’s Degree in Social Science from Marketing ManagementCommunications
01.2006 - 04.2008
MANCOSA
B. Com Honors Degree in Marketing Management
01.2013 - 04.2013
University Overview
Subjects: Strategic Marketing, Services Marketing, Marketing Research, Research Methodology, E-Marketing, Brand Management
Skills
Advanced analytics
Web-based reporting tools
Database Management
Excellent Communication
Analytical Thinking
Analytical Skills
Trend Data Analysis
Competitive Market Analysis
Data and Analytics
SQL and Databases
Availability
Two months
Short Courses Completed
- RE 1 – FAIS Representative - Moonstone
- Excel on Steroids (Advanced – 2010;2013) - Sage
- Data Visualization for Data Analysis – Lynda.com
- Excel -2013 – Managing and Analysing Data – Lynda.com
- Introduction to Inferential Statistics – Lynda.com
- Digital Marketing Fundamentals – LinkedIn Learning
- SQL Administration Fundamentals – LinkedIn Learning
- SQL 2014 Essential Training – LinkedIn Learning
- SQL Introduction to Code Writing – Sasfin Bank
- Google Analytics – Advanced
- Google Tag Manager -Advanced
- Google Optimize – Advanced
- Google Data Studio – Advanced
- Google Sheets and Google Slides – Advanced
- Data Science Bootcamp – Udemy
- Phyton Fundamentals – Datacamp
- Women in Leadership – AAA School of Advertising
Health
Excellent
Vehicle
Yes
Personal Information
- ID Number: 8705060136088
- Date of Birth: 05/06/87
- Gender: Female
- Driving License: Code 8
- Marital Status: Single
References
Available on Request
Timeline
Senior Data Analyst
WPP Group - VML & AKQA
09.2018 - Current
Data Analyst
RKA Consulting
01.2018 - 08.2018
Data Analyst
Sasfin Bank
12.2016 - 12.2017
Data Analyst
Sage
04.2015 - 10.2016
Account Manager
Sage
05.2014 - 05.2015
MANCOSA
B. Com Honors Degree in Marketing Management
01.2013 - 04.2013
Account Manager
Bidvest Bank Ltd
01.2012 - 05.2014
Marketing Officer
Media 24
09.2010 - 12.2011
University of Kwa-Zulu Natal
Bachelor’s Degree in Social Science from Marketing ManagementCommunications
01.2006 - 04.2008