Deidre van heerden

• Support function for the Avon Justine Category, Innovation & NPD teams, offering project management & administration.
• Helps execute the NPD process, integrating operations and other functions.
• Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
• Mentored junior team member in category management best practices, contributing to a high-performing and collaborative work environment.

• Helped to transition portfolio to new Category senior.
• Innovation, training, sampling and other brochure and digital requirements as needed.
• Developed detailed sales forecasts based on historical data, allowing for proactive inventory management decisions.
• Analyzed sales performance and adjusted marketing strategies to optimize revenue generation.
• Managed a diverse portfolio of products, ensuring optimal mix between high-margin items and cost-effective options for customers.

• Helped with the restage of Avon Anew brand with everything from Rep Training, emailer, website refresh and introduction and launch of the Anew Club a first for Avon South Africa.
• 6 Month Maternity Replacement Contract
• Benchmarked category performance against industry standards, identifying areas for improvement and implementing targeted initiatives.
• Monitored market to capitalize on latest trends.

• Through my many years the beauty DM campaigns have consistently driven ROI in the double digits.
• This is partly due to the loyal customer base and partly understanding the customer segmentation and targeting correct customers.
• Nov 2019 saw the team Reengineering Edgars Beauty with the I’MPerfection Campaign: It’s your imperfections that make you perfect, that make you I’MPERFECTION.
• This was widely written about and grew brand recall and awareness.
• We partnered with influencers in the Beauty Squad to drive the brand.
• This was never budgeted in the fiscal and through my efforts in saving on other campaigns we were able to find enough budget to make this a hugely successful campaign.
• Festive First Oct 2019 as the campaign manager I drove a different promotion by segmenting our brands and did 2 x separate catalogues for Bridge and Luxury brands for 2 moths Oct and November.
• June 2019 Father’s Day campaign, which I managed, saw the social media campaign deliver indexes above most of the industry averages.
• In Nov 2017, I was part of the team that successfully launched Kelso Beauty, Edgar’s private label make-up brand. This is now the 4th largest colour brand in rand sales and 3rd largest in GP rands.
• Increased brand awareness by developing and executing targeted marketing campaigns.
• Implemented performance tracking systems to monitor campaign effectiveness, making adjustments as necessary to optimize results.
• Organized successful promotional events that attracted new customers and generated positive media coverage for the brand.
• Established strong relationships with media outlets, securing valuable earned media placements for the brand at minimal cost.

• Red Square was 1 of only 3 divisions to attain all KPI’s in 2017, I attained 102% for my performance review and received performance bonus that amounted to 9.6% of annual salary.
• In 2012/13 I was integral to the launch of Red Square ecommerce website.
• Coordinated across multiple departments internally, and collaborated with external IT and other professional consultants to design, build, and launch the website.
• Developed SEO optimized content for the website, emails, blog posts and social media platforms.
• improved user experience by collaborating closely with design and development teams on UI/UX enhancements.
• During the time the ecommerce website was opened we were the largest ecommerce site for Beauty in SA.
• The Red Square was nominated and shortlisted for 2013 eCommerce Awards.
• As a new website emailer marketing was integral to establish the brand, the highest revenue was directly attributed to emails from 2013 to 2015 while we built up a database and built the brand.
• Through competitions we grew the database to 75k customers that wanted to receive emails and steadily grew both Facebook fans and Instagram customer respectively.
• Red Square was the first beauty website to launch Prestige brands: Chanel, Givenchy, Sisley all Nov 2015 and in 2016 Dior and Kiehl’s.
• I successful negotiated 3 months exclusivity for Glam Glow to launch online with the brand reaching #5 brand online for these moths.
• Managed and motivated employees to be productive and engaged in work.
• Accomplished multiple tasks within established timeframes.
• Improved marketing to attract new customers and promote business.

• Started as Sales Administrator and promoted to Product Manager in 2001.
• Completed Maurice Kerrigan – Presentation Skills in 2007.
• Attended Estee Lauder Leadership Summit in 2007 and follow-up in 2008.
• Took Clinique SSFM to top Men’s Brand in Edgars in 2008.
• Increased Christmas gifting sell-thu’s by more than 150%, will reduce COG’s by 15%.
• Was part of the team when Clinique was ranked 2nd largest prestige brand in Edgars in South Africa by sell thru (Edgars was 65% off total business).
• Gained valuable insight into the cosmetics and fragrance industry, and experience in marketing a prestige international brand.
• Gained the confidence and respect of Clinique and Retailer management and staff, for professional approach and discipline, and for consistently high standards of delivery.
• Broad Marketing and Communication experience including the management of promotions, forecasting of stock requirements, product pricing and competitor analysis.
• Increased product adoption by identifying customer needs and developing innovative product features.

Held down a full-time job, was a single mom and managed, albeit over a few year, to complete my degree by correspondence course through Unisa

• School Prefect
• Awarded Academic Colours six times
• Chairperson of the Geographical Society
• History Society
• Debating Society
• Cross Country
• Full exemption