Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Expertise
Certification
Interests
creative designs
Timeline
AssistantManager

Debbie Hanekom

Business Manager
Gauteng,GP

Summary

Accomplished business leader, sales expert, and transformational coach with over 30 years of experience in building high-performing teams and successful businesses. Founder of Blue Square Business Furniture and Unstoppable ME, combining expertise in sales, leadership, and personal development to empower individuals and organizations to achieve exceptional results. Certified coach, trainer, and professional speaker with the John Maxwell Team, dedicated to cultivating talent, driving growth, and inspiring transformative change. Proven ability to foster a culture of excellence that propels teams toward success and innovation.

Overview

28
28
years of professional experience
1
1
Certification
2
2
Languages

Work History

Direct Support Professional

Affinity Personnel
03.2025 - Current
  • Documented progress notes thoroughly to track client achievements, concerns, or changes in behavior patterns that may need attention from the interdisciplinary team.
  • Maintained clean, safe, and well-organized patient environment.
  • Assisted disabled clients to support independence and well-being.
  • Enhanced quality of life for individuals with disabilities by providing compassionate and consistent direct support.

Independent Certified Coach, Teacher & Speaker

John Maxwell Team
03.2024 - Current
  • Founding member of the John Maxwell Team, delivering world-class leadership and personal development programs globally.
  • Equip individuals and organizations with tools and strategies for personal growth, leadership excellence, and team performance.
  • Empower clients to unlock potential, develop resilience, and transform professional and personal lives.
  • Freelance | Remote

Managing Director

Blue Square Business Furniture
01.2009 - 07.2025
  • Founded and scaled a full-service office furniture company, providing end-to-end workplace design and furnishing solutions.
  • Oversaw operations, marketing, client relations, and design consulting to deliver exceptional service and high-impact workspaces.
  • Developed a team-oriented culture that prioritized customer satisfaction, productivity, and innovation.
  • Built a trusted brand recognized for quality, cost-effective solutions, and client-focused service.

Sales Manager

Cecil Nurse
01.1998 - 09.2009
  • Led high-performing sales teams, providing mentorship, training, and performance management.
  • Achieved 92% year-on-year sales growth, 87%+ monthly/quarterly target achievement, and 92% client retention.
  • Increased average deal size by 55% through strategic selling and upselling initiatives.
  • Fostered a results-driven, people-first culture that became a benchmark for excellence in the market.

Education

MBA / Executive Programs - Leadership, Strategy & Entrepreneurship

Milpark Education

Advanced Sales Management - B2B/B2C Sales, Customer Relationship Management

DAMELIN, Boston City Campus, GIBS, The Sales Academy SA, BlueSky Training

Skills

Leadership & Team Development

Accomplishments

  • Founded and scaled Blue Square Business Furniture, building a thriving, market-leading company.
  • Developed a high-performing sales team at Cecil Nurse, achieving record growth and client satisfaction.
  • Certified Coach, Trainer, and Professional Speaker with John Maxwell Team, delivering leadership programs internationally.
  • Created Unstoppable ME, empowering individuals with tools for personal and professional transformation.

Additional Expertise

  • Neurofeedback Practitioner (In Progress / Certified)
  • Helping clients optimize brain function, emotional regulation, and mental performance through real-time brainwave training.

Certification

CPSP - Certified Professional Sales Person

Interests

Interior design

Creative Art

Psychology

creative designs

Passionate about painting and interior design, I have a keen eye for creating inspiring and functional spaces. I blend creativity with practicality to transform environments, carefully considering color, texture, lighting, and layout to deliver visually compelling and purposeful designs.

Timeline

Direct Support Professional

Affinity Personnel
03.2025 - Current

Independent Certified Coach, Teacher & Speaker

John Maxwell Team
03.2024 - Current

Managing Director

Blue Square Business Furniture
01.2009 - 07.2025

Sales Manager

Cecil Nurse
01.1998 - 09.2009

Advanced Sales Management - B2B/B2C Sales, Customer Relationship Management

DAMELIN, Boston City Campus, GIBS, The Sales Academy SA, BlueSky Training

MBA / Executive Programs - Leadership, Strategy & Entrepreneurship

Milpark Education
Debbie HanekomBusiness Manager