Deanne Reddy

Event management: proactive planning, execution and measuring of events including management of the company's internal events, external partner events
and industry events Assist in the day-to-day processes to organize and execute marketing events (such
as seminars, trade shows, conferences, webinars, etc.). This includes prepping
materials for use at the event, shipping out materials to field events, maintaining
adequate inventory of materials and tracking where materials are at any given time
•Liaise with 3rd party suppliers and agencies to achieve maximum effectiveness
• Demand generation for reseller, vendors and group departments
• Execute marketing activities in line with group brand identity & marketing best practices coordinate marketing communications
• Produce presentation materials
• Develop an overall marketing strategy that drives profitability, brand consistency and overall market growth
• Develop and maintain digital campaigns to increase web traffic
• Track and measure marketing outcomes, including marketing activities,responses, leads, sales, retention and ROI

•Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.

• Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.

• Created announcements, newsletters and copy.
• Organized logistics for marketing and proposal strategy meetings.
• Managed team calendars and scheduled events for multiple staff members.
• Develop internal communications
• Interact with different business managers to determine their focus areas
• Working with alliance teams to ensure accurate planning and compliance
• Alliance activity executions and artwork approvals
• Purchase order raising for all activities
• Marketing Activity Execution for all business units (Consumer, SMB & Rel)
• Creative approvals
• Proof of execution submissions
• Quotes and Contracts for Retailers to raise PR
• Assist in development and implementation of brand strategy for each pillar
• Coordinated resources to craft marketing plans for product launches and events.
• Tracked and reported on marketing campaign responses.
• Coordinated campaign collateral across diverse business segments, product lines and markets.
• Wrote and prepared creative assets by applying excellent communication, project management and planning abilities to produce crisp, fresh collateral.
• Created professional business correspondence, spreadsheets and presentations.
• Boosted brand awareness with target customer demographics with social, print and email campaigns.
• Organized brainstorming sessions between cross-functional teams to develop strategy and creative ideas for future events.
• Managed administrative logistics of events planning, event booking and event promotions.
• Used Microsoft Word and other software tools to create documents and other communications.
• Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
• Streamlined internal processes by implementing standardized reporting templates and tracking tools to improve efficiency.
• Collaborated closely with sales teams to ensure alignment on goals, targets, and strategic priorities for optimal results.
• Managed budget allocation and resource utilization to maximize marketing ROI.

• Briefed agencies on marketing campaigns
• Initiating purchase order requests and approvals for execution of marketing activities
• Using excellent time management and project management skills to successfully oversee and manage marketing activities from conception to completion
• Brainstorming and developing ideas for creative marketing campaigns
• Liaising with global brand team for creative approvals
• Ensuring brand compliance for partner marketing activities
• Assisting agencies with financial claiming process
• Tracking campaign performance to ensure that brand message was portrayed
• Carried out day-to-day duties accurately and efficiently.
• Created plans and communicated deadlines to complete projects on time and within budget

• Assisted with executing retail campaigns
• Creating communication for both internal and external use
• Prepared quarterly sales report for retailers
• Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
• Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
• Measured marketing program effectiveness via regular monitoring of KPIs.
• Created customized marketing materials to increase product awareness.