Summary
Overview
Work History
Education
Skills
Accomplishments
Software
Certification
Interests
Work Availability
Quote
Timeline
BusinessAnalyst
Dean Smith

Dean Smith

Managing Director
Johannesburg

Summary

A results-driven manager and problem solver equipped with the ability to cultivate strong teams that are committed to excellence. Adept in building customer relationships through independent decision-making and sound judgment for maximum success. Empowered employees by utilising training and monitoring morale-boosting skills alongside leadership & supervisory approaches across operational and sales forces, all while consistently meeting company objectives under harsh working conditions. I thrive off using my lateral thinking to elevate the company's brand identity effectively.

  • Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximising profits within limited budgets. Performs market research, develops strategic reports and organises and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands the importance of working with customers and other executives and keeping staff informed and motivated.
  • Performance-oriented Sales Leader offering an exceptional record of achievement over a 12-year career. Tenacious manager with a strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalising on emerging market trends and revenue opportunities.

Overview

12
12
years of professional experience
5
5
years of post-secondary education
1
1
Certificate
3
3
Languages

Work History

Startup Founder

Keston Trading PTY (LTD
Johannesburg
12.2020 - Current
  • Negotiated terms of business to increase growth and strengthened its foothold in markets by establishing strategic alliances with supply chain partners.
  • Established mission statement through extensive collaboration and review.
  • Cultivated forward-thinking, inclusive and performance-driven company culture to lead industry innovations.
  • Identified business development challenges and customer concerns for proactive resolution.
  • Directed market expansions to propel business opportunities forward and meet changing customer needs.
  • Studied markets to determine optimal pricing of goods to maximize emerging opportunities.
  • Established two subsidiary companies, Click Clean and Washroom Company, focusing on key market business areas.
  • Maintained P&L and shouldered fiscal responsibility.
  • Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
  • Developed innovative sales and marketing strategies to facilitate business expansion by 60%.

Managing Director

Costa Lambrianos Group (Pty) Ltd
Durban
08.2019 - 12.2020
  • Spearheaded successful business development initiatives aligned with company's strategy and core competencies.
  • Led change and transformation across business areas to deliver benefits and align company resources.
  • Assessed performance management structures and implemented enhancements to improve frameworks and strengthen sales by 70%.
  • Established personnel performance metrics to encourage efforts toward common goals.
  • Reported issues to higher management with great detail.
  • Eased team transitions and new employee orientation through practical training and development.
  • Negotiated prices and services with customers and vendors to decrease expenses and increase profit.
  • Managed purchasing, sales, marketing and customer account operations efficiently.
  • Built loyal accounts base and long-term business relationships with cleaning and hygiene accounts.
  • Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency.
  • Prepared annual budgets with controls to prevent overages.
  • Aligned department vision, goals and objectives with company strategy to achieve consistently high results.

National Sales and Marketing Manager

Costa Lambrianos Group (Pty) Ltd
Johannesburg
05.2017 - 08.2019
  • Tracked and reported on critical metrics for projects, events, programs and campaigns.
  • Developed and implemented pricing structures to facilitate revenue development.
  • Evaluated costs against expected market price points and set structures to achieve profit targets.
  • Developed sales strategy based on research of consumer buying trends and market conditions.
  • Expanded strategies to develop market share, increase penetration and boost engagement.
  • Created budget-friendly marketing campaign resulting in increased brand awareness and 45% sales expansion.
  • Spearheaded successful branding initiatives, sales strategies and public relations approach to underpin and enhance marketing campaign deployment.
  • Cultivated and maintained strategic alliances with key partners and vendors.
  • Produced strong revenue numbers and continued promotional success with continued coaching of sales and marketing teams.
  • Directed sales support staff in administrative tasks to help sales reps close deals.
  • Devised integrated plans to build brand awareness, sales pipelines and customer acquisition plans.
  • Analyzed sales and marketing data for improved strategies.
  • Managed and motivated sales teams to increase revenue by 25%.

Sales Marketing Manager

Costa Lambrianos Group (Pty) Ltd
Johannesburg
10.2013 - 05.2017
  • Evaluated costs against expected market price points and set structures to achieve profit targets of 45%.
  • Developed sales strategy based on research of consumer buying trends and market conditions.
  • Directed sales support staff in administrative tasks to help sales reps close deals.
  • Leveraged direct marketing, industry partnerships and social media platforms to maximise marketing strategy success.
  • Led crisis management team and provided quick turnaround solutions.
  • Directed canvassing plans to facilitate consistent, high-quality appointments for sales representatives.
  • Produced strong revenue numbers and continued promotional success with continued coaching of sales and marketing teams.
  • Performed competitive analyses and adjusted sales and marketing strategies accordingly.
  • Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels.

Marketing Manager - Equipment

SAFIC
Johannesburg
06.2013 - 10.2013
  • Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Assessed marketing copy, art comps and final designs and compared with established specifications.
  • Generated reports detailing campaign performance, customer engagement and engagement trends resulting in 60% increase of interest to equipment offerings.
  • Developed network of related professionals to open up business opportunities.
  • Performed market segmentation, targeting and positioning for each product line.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.

Senior Product Specialist

SAFIC
Johannesburg
11.2010 - 06.2013
  • Continually expanded knowledge of Rubbermaid, VIKAN, and Cleanfix product line.
  • Researched product's technical specifications and accurately communicated information.
  • Trained and provided coaching to 20 sales team members.
  • Created databases of all equipment models and serial Numbers.
  • Informed supervisors and company leaders on markets and regional sales need to meet customer need best and maximise revenue.
  • Assisted with demonstrations for Rubbermaid, Vikan, and Cleanfix to showcase functionality.
  • Mentored and guided executive team during business development decision-making to increase profitability, marketing strategy and communications planning.
  • Identified appropriate marketing channels and targeted customers for campaigns.
  • Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
  • Researched product's technical specifications and accurately communicated information

Education

BACCALAUREUS TECHNOLOGIAE: MULTIMEDIA - Multimedia & Visual Communication

Tshwane University of Technology
Pretoria (Tshwane)
01.2003 - 12.2007

Skills

Business Development

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Accomplishments

  • I implemented a restructuring of their sales and marketing practices, transitioning to an inbound methodology, Costa Lambrianos Group dramatically improved their sales and marketing practices with an immediate boost to their bottom line.
  • Was a key player in developing the vast majority of Costa Lambrianos Group's portfolio, I had considerable influence on their expansive range and services.
  • Crafted and developed a distinguished corporate identity for Costa Lambrianos Group's products, unifying them under one iconic brand.
  • Through effective management and strategic planning, I brought consumable filling operations in-house - resulting in increased operational efficiency while saving the company nearly R1000000.00 annually!
  • Implemented a revolutionary printing solution that made us one of the standout products amongst our competition, becoming an integral part of our group's lineup. With this offering, we were able to set ourselves apart as a unique leader in the industry.
  • I successfully launched one of the nation's first B2B online shops. With this venture, they have revolutionised how businesses can easily purchase cleaning supplies and equipment.
  • Founded both Click Clean and The Washroom Company, both progressive and innovative companies in the cleaning and Hygiene industry.
  • The group soared to new heights after I spearheaded the innovation of the groundbreaking "Flexi System," which enabled smooth cross-compatibility between three major product lines and unrivalled versatility in dispenser usage. This tool swiftly established the group as a top leader within their industry.

Software

Microsoft Excel

Microsoft Word

Microsoft Admin

Microsoft Outlook

Microsoft Teams

Adobe Photoshop

Adobe Illustrator

Adobe After Effects

Adobe Premiere Pro

Adobe In Design

Zoho Books

Zoho CRM

Xero

Quickbooks

V-Tiger

Woo Commerce

Certification

Junior Managment and Supervisor Development

Interests

Photography

Reading

Design

History

Travel

Playing Drums

Volunteering and community involvement

Blogging

Mountain climbing

Woodworking

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

Design is not just what it looks like and feels like. Design is how it works.
Steve Jobs

Timeline

Startup Founder

Keston Trading PTY (LTD
12.2020 - Current

Managing Director

Costa Lambrianos Group (Pty) Ltd
08.2019 - 12.2020

National Sales and Marketing Manager

Costa Lambrianos Group (Pty) Ltd
05.2017 - 08.2019

Sales Marketing Manager

Costa Lambrianos Group (Pty) Ltd
10.2013 - 05.2017

Marketing Manager - Equipment

SAFIC
06.2013 - 10.2013

Senior Product Specialist

SAFIC
11.2010 - 06.2013

BACCALAUREUS TECHNOLOGIAE: MULTIMEDIA - Multimedia & Visual Communication

Tshwane University of Technology
01.2003 - 12.2007
Dean SmithManaging Director