I’m a purpose-driven insights professional with a BCom in Economics and Risk Management, passionate about translating complex shopper and market data into clear, actionable strategies that drive profitable growth. With a sharp understanding of consumer behaviour, category dynamics, and data analytics, I bridge the gap between numbers and strategic decisions.
My expertise lies in developing and implementing end-to-end data strategies, leading cross-functional collaboration, and transforming insights into commercial action — ensuring that business decisions are not just informed but inspired. I thrive in fast-paced FMCG environments, using both economic insight and risk-thinking to anticipate shifts, manage uncertainty, and fuel innovation.
Overview
8
8
years of professional experience
Work History
Supply Chain Management
Gauteng Provincial Treasury
05.2023 - Current
Spearheaded procurement strategy with a strong focus on data analysis, cost optimization, and compliance, supporting high-impact decision-making across departments
Developed and presented procurement performance reports, incorporating supplier analytics, spend trends, and risk profiles—contributing to transparency and efficiency
Partnered with cross-functional teams to identify procurement needs, providing strategic insights to align procurement decisions with organizational priorities
Ensured full compliance with PFMA and PPPFA, reinforcing governance and accountability in public sector sourcing
Collaborated with auditors and stakeholders to review procurement activities and identify process improvements and strategic sourcing opportunities
Field Marketer
Smollan (Lactalis Field marketing Services Pty Ltd)
12.2016 - 09.2021
Collected, interpreted, and reported on consumer behaviour, competitor activity, and market dynamics to inform brand positioning and retail execution for Lactalis dairy products
Executed high-impact in-store marketing initiatives, utilizing data insights to improve product visibility and drive shopper engagement
Built strong partnerships with key retail stakeholders to ensure campaign success and refine promotional strategies based on in-field feedback
Prepared and shared detailed reports on market trends, consumer preferences, and promotional performance, enabling agile marketing decisions
Collaborated with internal marketing and sales teams to align field activity with national marketing objectives, enhancing brand effectiveness at the point of purchase
Education
BCom - Economics and Risk Management
North-West University
12.2021
Subjects - Mathematics, Accounting, Economics, Business Studies, Life Orientation, Sesotho Home Language, English First Additional Language
Residensia Secondary School
12.2010
Skills
Retail & Shopper Data Analysis
Reporting & Dashboards
Category & Competitor Insights
Cross-Functional Collaboration
Agency & Budget Management
Leadership
SAP
R
SQL
Excel
Word
Outlook
Timeline
Supply Chain Management
Gauteng Provincial Treasury
05.2023 - Current
Field Marketer
Smollan (Lactalis Field marketing Services Pty Ltd)
12.2016 - 09.2021
BCom - Economics and Risk Management
North-West University
Subjects - Mathematics, Accounting, Economics, Business Studies, Life Orientation, Sesotho Home Language, English First Additional Language
Residensia Secondary School
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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References
Sbonga Chonco, Director (COGTA), 082 473 2958, Sbonga.Chonco@gauteng.gov.za
Assistant Director (Assets & Liability) at Gauteng Provincial Treasury, JohannesburgAssistant Director (Assets & Liability) at Gauteng Provincial Treasury, Johannesburg
Senior State Accountant (Accounting and Reporting) at Free State Provincial Department of TreasurySenior State Accountant (Accounting and Reporting) at Free State Provincial Department of Treasury