Summary
Overview
Work History
Education
Skills
Timeline
AdministrativeAssistant
David Charl Lombard

David Charl Lombard

Sales Executive
Modimolle,LP

Summary

Dynamic Premium Sales Executive with a proven track record, excelling in business development and relationship building. Achieved over 100 new high-end clients, driving significant revenue growth. Expert in sales funnel management and KPI tracking, delivering exceptional customer service that fosters loyalty and repeat business.

Goal-oriented Sales Executive with 19 years of experience in sales. Proven leader with excellent salesmanship, negotiation and closing skills. Known for great presentations and skill at increasing audiences to optimize sales.

Overview

19
19
years of professional experience

Work History

Premium Wine Sales Executive

DGB
08.2021 - 06.2025
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Acquired over 100 new high end upmarket clients within 3 years.
  • Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
  • Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
  • Demonstrated expert product knowledge during client interactions, addressing questions/concerns confidently and offering solutions tailored specifically for them.
  • Analyzed sales data regularly to monitor progress towards goals and make necessary adjustments to strategy as needed.
  • Researched sales opportunities and possible leads to exceed sales goals and increase profits.
  • Developed key partnerships, resulting in increased lead generation and cross-selling opportunities.
  • Streamlined sales process to improve efficiency, reduce cycle time, and close deals faster.
  • Negotiated contract terms with clients, securing favorable conditions for both parties while maximizing profitability.

Sales Representative

DGB
08.2017 - 07.2021
  • Expanded customer base through cold calling, networking, and relationship building.
  • Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
  • Increased sales revenue by identifying and targeting high-potential accounts.
  • Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
  • Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
  • Generated additional sales opportunities with upselling and cross-selling techniques.
  • Achieved top performer status consistently through dedication to meeting goals and exceeding expectations and KPI targets and sales targets.
  • Increased repeat business by fostering trust-based relationships with key accounts through regular communication.
  • Collaborated with marketing to create impactful promotional materials for increased brand awareness.
  • Utilized CRM software to manage client information, track leads, and monitor sales progress.
  • Enhanced customer satisfaction by providing comprehensive product demonstrations.
  • Stayed up-to-date with industry trends to position company as market leader.
  • Achieved consistently high customer satisfaction ratings by tailoring solutions to individual needs.
  • Utilized social media platforms to engage with potential customers and build brand awareness.
  • Collaborated with marketing department to align sales strategies with new campaigns.
  • Managed portfolio of high-value accounts, ensuring they received exceptional service.
  • Led training sessions for new sales representatives, enhancing team expertise and performance.
  • Provided feedback from customers to product development team, influencing future product enhancements.
  • Streamlined sales process, reducing time from lead to close.
  • Set and achieved company defined sales goals.
  • Contributed to event marketing, sales and brand promotion.
  • Maintained current knowledge of evolving changes in marketplace.

Retail General Manager

Safari Wines
02.2012 - 06.2017
  • Promoted an inclusive atmosphere within the store, addressing employee concerns promptly and fairly.
  • Played a key role in recruiting top talent for various positions within the organization.
  • Provided exceptional support during company-wide transitions or expansions.
  • Ensured compliance with company policies, safety regulations, and local laws by conducting regular audits and inspections.
  • Strengthened customer loyalty through personalized experiences and regular engagement initiatives.
  • Collaborated with other departments to maximize efficiency in store operations and customer experience.
  • Increased store revenue by implementing effective sales strategies and promotions.
  • Streamlined operations by identifying areas for improvement and implementing new processes.
  • Reduced employee turnover by providing comprehensive training and fostering a positive work culture.
  • Launched successful marketing campaigns that increased brand awareness in the community.
  • Enhanced customer satisfaction through excellent service, maintaining a clean and organized store environment.
  • Boosted overall store performance with strong leadership, clear communication, and consistent feedback.
  • Recognized as a top-performing manager within the region due to excellent results achieved in sales growth.
  • Achieved sales targets consistently by motivating staff and setting attainable goals.
  • Developed and implemented strategies to increase sales and profitability.
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Implemented operational strategies and effectively built customer and employee loyalty.
  • Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
  • Interacted well with customers to build connections and nurture relationships.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Implemented business strategies, increasing revenue, and effectively targeting new markets.
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.

Store Manager

Overland Liquors
04.2006 - 01.2012
  • Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
  • Managed inventory control, cash control, and store opening and closing procedures.
  • Assisted with hiring, training and mentoring new staff members.
  • Completed point of sale opening and closing procedures.
  • Maximized sales by creating innovative visual merchandising displays and store layouts.
  • Increased store profitability by implementing cost-saving measures and efficient inventory management strategies.
  • Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
  • Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
  • Oversaw loss prevention efforts, minimizing shrinkage by implementing effective security measures and training staff on proper procedures.
  • Implemented a loyalty program that boosted repeat business and increased overall sales revenue.
  • Streamlined store operations to reduce costs, negotiating with suppliers for better pricing and optimizing staff schedules for peak times.
  • Conducted market research to better understand local consumer base, tailoring store offerings to meet their needs.
  • Analyzed sales data to identify trends and adjust inventory accordingly, preventing stockouts of popular items.
  • Negotiated with vendors to introduce new products that matched consumer trends, keeping store's offerings fresh and appealing.
  • Coordinated in-store events to increase foot traffic, partnering with local businesses and community organizations for mutual benefit.
  • Improved store layout for better customer flow and product visibility, leading to increase in average purchase size.
  • Improved efficiency and accuracy of inventory management by implementing new stock control system.
  • Managed purchasing, sales, marketing and customer account operations efficiently.

Education

Certificate - Digital Marketing

IQ Academy (Fundamentals of Digital Marketing)
Online
04.2001 -

Certificate - Marketing Management

IQ Academy (Fundamentals of Marketing Management)
Online
04.2001 -

LIFE Academy Certificate - Sales, Merchandising, Business Management

Learning Institute of Excellence
Midrand, South Africa
04.2001 -

Certificate - Sales

WSET Level 2 International Wines
JHB
04.2001 -

Skills

Business development and planning

Timeline

Premium Wine Sales Executive

DGB
08.2021 - 06.2025

Sales Representative

DGB
08.2017 - 07.2021

Retail General Manager

Safari Wines
02.2012 - 06.2017

Store Manager

Overland Liquors
04.2006 - 01.2012

Certificate - Digital Marketing

IQ Academy (Fundamentals of Digital Marketing)
04.2001 -

Certificate - Marketing Management

IQ Academy (Fundamentals of Marketing Management)
04.2001 -

LIFE Academy Certificate - Sales, Merchandising, Business Management

Learning Institute of Excellence
04.2001 -

Certificate - Sales

WSET Level 2 International Wines
04.2001 -

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David Charl LombardSales Executive