David McBryne

Key Responsibilities & Achievements

Business Development & Account Management:

• Prospected new accounts, negotiated, and successfully closed deals.

• Built and maintained strong relationships with key stakeholders, ensuring long-term business growth.

• Expanded relationships with existing customers by providing tailored solutions that met their evolving needs.

iGaming Operations & Strategy:

• Supported game launches, marketing, and promotional activities across multiple brands.

• Ensured compliance with industry regulations, laws, and ethical standards.

• Provided high-quality service to customers from business initiation through the integration process.

Technical & Financial Problem-Solving:

• Regularly resolved technical, management, financial, and business-related issues.

• Negotiated contract terms with clients, securing favorable agreements for both parties.

• Worked closely with software developers and various payment systems to meet client-specific requirements.

Market Intelligence & Competitive Analysis:

• Gathered market insights on competitor products and strategies.

• Identified and established commercial relationships with key industry players.

Reporting & Performance Monitoring:

• Compiled reports on account progress, goals, and forecasts for internal stakeholders.

• Increased client satisfaction by building strong relationships and addressing their needs promptly.

• Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.

Global Market Exposure:

• Successfully managed accounts and operations across multiple regions, including Europe, Latin America, Asia, Canada and Australia.

Key Responsibilities & Achievements

Account Management:

• Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.

• Expanded and nurtured relationships with existing customers by providing tailored solutions that met their business needs.

• Identified and established commercial relationships with key stakeholders across the industry.

iGaming Compliance & Industry Knowledge:

• Ensured adherence to relevant regulations, laws, and ethical standards within the iGaming industry.

• Represented the full range of Evolution’s Live products, effectively positioning them in the market.

Stakeholder Engagement & Leadership:

• Managed relationships with key stakeholders, acting as the primary communication link between customers and internal teams.

• Provided leadership and strategic guidance to enhance customer satisfaction and business performance.

Customer Experience & Solutions Delivery:

• Ensured a high standard of service from the commencement of business through the integration process.

• Analyzed sales and customer data to identify trends and opportunities for increased profitability.

• Conducted root-cause analysis to drive continuous improvement and implement effective solutions.

• Developed and delivered presentations to key customers to position products and services.

Market Intelligence & Competitive Analysis:

• Researched competitor products and strategies to maintain a competitive edge.

• Compiled reports on account progress, goals, and forecasts for internal stakeholders.

Regional Market Expertise:

• Successfully managed accounts and operations across Africa and Europe.

Key Responsibilities & Achievements

App Store Optimization (ASO) & Mobile Strategy:

• Led ASO efforts for iOS and Google Play Store to enhance visibility and user acquisition.

• Developed and executed a comprehensive mobile strategy to grow the global mobile user base.

• Managed Custom Product Page targeting and optimization to drive conversions.

• Worked closely with Apple and Google representatives to secure featured placements in app store promotions.

App Development & Release Management:

• Oversaw the iOS & Android development lifecycle, ensuring seamless app releases.

• Executed new app launches and updates, coordinating with cross-functional teams.

Localization & Global Expansion:

• Managed the localization of app store content to enhance global appeal and user experience.

• Worked with regional stakeholders to tailor mobile marketing strategies for different markets.

• Assisted with marketing efforts such as promotional events and social media campaigns, driving traffic to the store.

Stakeholder & Project Management:

• Acted as a key liaison between internal and external stakeholders, ensuring alignment on business objectives.

• Led scrum management processes and contributed to project management efforts.

• Drove the conceptualization and implementation of new ideas to optimize business performance.

Performance Tracking & Market Trends:

• Measured campaign effectiveness by collaborating with business analytics teams to track results.

• Stayed ahead of industry trends, app platform changes, and best practices in mobile marketing.

• Led a team of content marketers, driving engagement and customer retention.

• Managed A/B testing to optimize campaign effectiveness.

• Oversaw website quality management, ensuring accuracy and relevance.

• Collaborated with cross-functional teams to ensure consistent messaging across all communication channels.

• Increased brand awareness by implementing innovative marketing strategies and campaigns.

• Conducted performance analysis & reporting, including SMS, push notifications, and promotional feedback.

• Assisted marketers and the London retention team in content planning for web and outbound communications.

Global Market Exposure:

• Regions worked in: UK/Ireland, India, Latin America, Canada

• Planned and executed weekly website content and outbound communications.

• Ensured time-sensitive promotions were executed correctly.

• Conducted A/B testing for SMS and push campaigns.

• Managed multi-language content areas, tailoring strategies to different markets.

• Boosted brand awareness through the creation of engaging blog posts, social media content, and email campaigns.

Global Market Exposure:

• Regions worked in: UK/Ireland, India, Latin America, Canada

• Managed customer service shifts, ensuring smooth operations.

• Led performance and quality management initiatives.

• Implemented a feedback tracking system to identify areas of improvement and adjust team strategies accordingly.

• Provided career planning and mentorship to team members.

• Investigated and resolved escalations, ensuring customer satisfaction.

• Regions worked in: UK/Ireland, India, Latin America, Canada

• Provided customer support via calls, emails, live chat, and social media.

• Ensured accurate and up-to-date website content.

• Resolved complex customer complaints efficiently.

• Seamlessly adapted to changing business needs or priorities while remaining poised under pressure

Global Market Exposure:

• Regions worked in: UK/Ireland, India, Latin America, Canada

• Ensuring and enhancing the quality of service delivery within a compliance framework
• Identifying & reporting of potential losses, financial & reputational risks of work produced
• R15m mandate