David Caygill
Sunningdale, Cape Farms, Cape Town,WC
Summary
Regional Sales Manager leading enterprise IT, software, and hardware sales across multi-site regions. Manages a 40-person team through pipeline planning, coaching, key-account development, and regional performance reviews. Drives revenue growth by aligning pricing, promotions, forecasts, and channel management with customer and vendor needs.
Overview
35
35
years of professional experience
Work History
Regional Sales Manager
Axiz
01.2014 - 01.2026
- Developed and implemented sales strategies, contributing to business growth and achievement of sales targets.
- I built and maintained strong relationships with key accounts, addressing their needs and providing excellent customer service. I prepared and presented sales reports, forecasts, and performance metrics to senior management. I monitored market trends, competitor activities, and customer feedback to make informed recommendations for product go to market strategies. Developed and implemented sales training programs to enhance team productivity and sales effectiveness.
- I collaborated with cross-functional teams to optimize product offerings, pricing strategies, promotional campaigns and regional brand events. I identified and pursued new business opportunities, generating a significant increase in client base and revenue.
- Collaborated with cross-functional teams to optimize product offerings, pricing strategies, and promotional campaigns, identifying new business opportunities that expanded client base and increased revenue.
- Assisted in developing and implementing sales strategies to drive business growth and meet sales targets.
- I led an initiative to implement a revised sales commission system and a sales person grading system to enhance sales performance.
Software Director
Comztek
01.2012 - 01.2014
- Managed a team of 14 product managers and account managers, providing guidance, training, and performance evaluations to drive individual and team success. Identified and pursued new business opportunities, including market expansion and new customer acquisition. Cultivated and maintained strong relationships with key clients, addressing their needs and ensuring customer satisfaction.
- Managed team of 14 product and account managers, providing guidance and training to enhance team success. Identified and pursued new business opportunities for market expansion and customer acquisition while cultivating strong relationships with key clients to ensure satisfaction.
- Developed and executed strategic sales plans to achieve company sales targets and revenue objectives.
- Analysed market trends, competitor activities, and customer preferences to adjust sales strategies and maximize competitive advantage.
- Led contract negotiations and managed key accounts, enhancing customer retention and driving revenue growth.
- Utilized CRM systems and sales analytics to track performance, monitor sales activities, and generate accurate sales forecasts.
- Conducted regular sales meetings, training sessions, and performance reviews to motivate the team and drive continuous improvement.
- We won Symantec distributor of the year award for market share, revenue performance and customer feedback.
Products Director
Comztek
01.2010 - 01.2012
- Developed and executed strategic sales plans to achieve company sales targets and revenue objectives. Managed the product team for all brands which included both hardware and software. Top brands included Microsoft, Cisco, Fujitsu, HP Networking, Symantec and Avaya.
- Managed team of 25 product managers and account managers, providing guidance, training, and performance evaluations to enhance team capabilities and achieve goals.
- Identified and pursued new business opportunities, driving market expansion and acquiring new customers, resulting in increased market presence.
- Cultivated and maintained strong relationships with vendors and key clients, addressing needs and ensuring customer satisfaction, contributing to long-term partnerships.
- Analysed market trends, competitor activities, and customer preferences to adjust sales strategies and maximize competitive advantage.
- Collaborated with marketing and product development teams to align sales initiatives with product launches and promotional activities.
- Led contract negotiations and managed key accounts, resulting in increased customer retention and revenue growth.
- Utilized CRM systems and sales analytics to track performance, monitor sales activities, and generated accurate sales forecasts.
- Conducted regular sales meetings, training sessions, and performance reviews to motivate the team and drive continuous improvement.
Software Director
Comztek
01.2008 - 01.2010
- Managed a team of 14 product managers and account managers, providing guidance, training, and performance evaluations to drive individual and team success.
- Led contract negotiations and managed key accounts, resulting in increased customer retention and revenue growth.
- Identified and pursued new business opportunities, driving market expansion and acquiring new customers.
- Cultivated and maintained strong relationships with key clients, addressing needs and ensuring high levels of customer satisfaction.
- Collaborated with marketing and product development teams to align sales initiatives with product launches and promotional activities.
- Developed and executed strategic sales plans to achieve company sales targets and revenue objectives.
- Analysed market trends, competitor activities, and customer preferences to adjust sales strategies and maximize competitive advantage.
- Utilized CRM systems and sales analytics to track performance and monitor sales activities, enhancing sales forecasting accuracy.
- Conducted regular sales meetings, training sessions, and performance reviews to motivate the team and drive continuous improvement.
Sales Director
Axiz
01.2001 - 01.2006
- Developed and executed strategic sales plans to achieve company sales targets and revenue objectives. During this period we averaged slightly over 20% growth in revenue per year.
- Managed a team of 120 sales representatives, providing guidance, training, and performance evaluations to drive individual and team success. I had 8 direct Sales Manager reports who collectively managed the different sales teams.
- Identified and pursued new business opportunities, resulting in market expansion and increased customer acquisition.
- Cultivated and maintained relationships with key clients, ensuring their needs were met and enhancing customer satisfaction.
- Analysed market trends, competitor activities, and customer preferences to adjust sales strategies and maximize competitive advantage.
- Collaborated with marketing and product development teams to align sales initiatives with product launches and promotional activities.
- I was involved in contract negotiations and managed key accounts, resulting in increased customer retention and revenue growth.
- Utilized CRM systems and sales analytics to track performance and monitor sales activities, contributing to accurate sales forecasts.
- Conducted regular sales meetings, training sessions, and performance reviews to motivate the team and drive continuous improvement.
Project Manager
Axiz
01.1999 - 01.2000
- Led CRM solution implementation to transition company from AccPac.
- Led cross-functional teams to deliver projects on-time and within budget.
- Developed comprehensive project plans aligning with organizational goals and stakeholder expectations.
- Enhanced communication channels between departments, fostering collaboration and efficiency.
Sales Unit Manager and Kingston Product Manager
Axiz
01.1996 - 01.1999
Account Manager
Axiz
02.1994 - 12.1996
- Developed strategic account plans, aligning services with client goals and industry trends.
- Managed client relationships, ensuring satisfaction and retention through tailored solutions.
- Coordinated cross-functional teams to deliver integrated solutions that meet client needs effectively.
- Analyzed market data to identify growth opportunities and inform account strategies for clients.
Marketing Department – student development program
Standard Bank
01.1991 - 01.1994
Education
BSOC SCI - International Business Management
Honours - Business Management
04.2001 -
Skills
Strategic sales planning
Business development
Client relationship management
Sales team coaching
Sales compensation design
Market analysis and research
Sales forecasting and analytics
Key account management
Go-to-market strategy
Pricing strategy
Timeline
Regional Sales Manager - Axiz
01.2014 - 01.2026
Software Director - Comztek
01.2012 - 01.2014
Products Director - Comztek
01.2010 - 01.2012
Software Director - Comztek
01.2008 - 01.2010
UNISA - Honours, Business Management
04.2001 -
Sales Director - Axiz
01.2001 - 01.2006
Project Manager - Axiz
01.1999 - 01.2000
Sales Unit Manager and Kingston Product Manager - Axiz
01.1996 - 01.1999
Account Manager - Axiz
02.1994 - 12.1996
Marketing Department – student development program - Standard Bank
01.1991 - 01.1994
University On Natal - BSOC SCI, International Business Management
Honors & awards
Distributor of the Year for Symantec (when at Comztek)
Running, swimming, walking, golf, tennis and drawing
I am an energetic person who enjoys a challenge. I have a wide range of interests and enjoy working with people.