Summary
Overview
Work History
Education
Skills
Certification
Professional Highlights
Timeline
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David Balicki

David Balicki

Arvada

Summary

A results-driven operations and revenue management executive with 15+ years of excellence in building robust operational infrastructure and continuous improvement cultures to maximize revenue generation for global hotel portfolios with budgets of $50-80M. Excels in optimizing revenue management by leveraging market insights to identify operational gaps and execute solutions using data-driven analytics, agile methodology, technology implementation, and targeted people development initiatives. Proven success in operational efficiency, budgeting and forecasting and change and risk management leading to profitable results and increased business valuation. A collaborative, adaptable leader with a track record of training up high-performing teams of 50+ staff, both domestic and internationally, and an effective relationship builder.

Overview

17
17
years of professional experience
4
4
Certifications

Work History

Fractional Chief Operations Officer

LIGHTHOUSE POWER BUSINESS
11.2020 - Current
  • Deliver C-suite level business services, systems and guidance to small businesses; primarily in the legal, finance, medical, service and hospitality industries
  • Guided the company to its first year of profitability in its previous five year existence
  • Provide C-suite level revenue management advisory services increasing top line revenues and managing expenses, increasing several client’s profitability by as much as 60%
  • Implement a managerial accounting cadence which allowed the ability to track expenses regularly and forecast revenues and expenses in order to define low revenue periods and manage expenses accordingly
  • This also allowed the company to find outdated expense regularly and optimize systems whenever possible to minimize expenses
  • Manage the day-to-day operations, costs and client service deliverables overseeing a global team of 15

Owner

ROCKY MOUNTAIN REVENUE MANAGEMENT
10.2020 - Current
  • Provide executive level revenue management services to small businesses who can not afford a full time RM
  • This includes serval lodging operations in both Metro Denver as well as mountain locations as well as industries such as dental, legal, financial and service industry such as spa, house cleaning and event centers

Corporate Revenue Manager

STOUT STREET HOSPITALITY
03.2018 - 06.2021
  • Company Overview: formerly Magnolia Hotels Management
  • Spearhead revenue growth and management for a 7-hotel portfolio across the US with a specific focus on independent properties, in addition to serving as the corporate liaison between the brand revenue management team, the property, and corporate headquarters
  • Implement numerous programs to reduce costs and consolidate revenue operations, including replacing outdated systems, optimizing use of existing systems, and supporting the growth of distribution channels that produce with lower acquisition costs
  • Oversaw revenue growth of a hotel portfolio of 7 hotels, including destination and commercial city hotels, by managing the portfolio’s multimillion-dollar budget and leading revenue management and optimization initiatives
  • Enhanced revenue generation and actualized cost reductions through digital transformation initiatives such as introducing a new company-wide property management system and converting the reservation system of 3 hotels
  • Conceptualized and introduced the organization’s first-ever SOPs on running standardized reports and performing critical functions for cross-departmental use resulting in a significant improvement in productivity, performance, and training
  • Formerly Magnolia Hotels Management

Director of Revenue Management

ST. JULIEN HOTEL AND SPA
04.2014 - 03.2018
  • Delivered executive leadership to restructure and optimize the revenue growth/management function - including strategic adjustment and reorientation of marketing budget and tactics - for a 201-room hotel and spa in downtown Boulder
  • Drove comprehensive organizational transformation across process, technology, and people by implementing easy-to-use customized reports, enhancing the hotel’s GDS presence, and training staff on revenue management strategies
  • Built an analytical, data-driven approach to strategizing growth by evaluating market trend data to devise market penetration strategy and benchmarking progress against industry indices such as Smith’s Travel data and reputation management indicators
  • Led the Rooms Division in establishing a zero-based budgeting process in addition to assisting with monitoring profit margins to ensure their adherence to yearly goals
  • Redeveloped marketing strategy and budget with a greater focus on online/digital marketing, leading a full website redesign as well as execution and adjustment/retargeting of PPC and DRM campaigns to deliver more than 25:1 in ROI

Yield and Distribution Channel Manager – US | South Pacific | Middle East

WARWICK INTERNATIONAL HOTELS
06.2011 - 04.2014
  • Provided strategic direction and operational leadership for revenue management and maximization across a global 18-hotel portfolio, leveraging electronic channels to drive improvements in room distribution, yield generation, and inventory management
  • Undertook day-to-day revenue management responsibilities for properties in New York, San Francisco, Dallas, Denver, and Nassau (Bahamas) in the absence of an on-site Director of Revenue
  • Helped establish and build robust revenue management, distribution, yielding, and online presence for new hotels as a key member of the executive team tasked with developing the revenue management system for such new acquisitions
  • Delivered critical training and people development programs to upskill on-site revenue teams on corporate policies and new systems, including a CRS system upgrade, new website design and maintenance, and a new reputation management program
  • Achieved YoY growth in key productivity and market penetration metrics across hotel websites and booking engines by executing tailored PPC and DRM campaigns that reduced dependence on discounted rates from OTAs and RTOs/wholesalers

Revenue and Reservations Manager – Warwick Denver Hotel

WARWICK INTERNATIONAL HOTELS
06.2008 - 06.2011
  • Drove revenue growth/management across both transient and group business for a 219-room, 4-star independent hotel operating in a highly competitive market, with direct responsibility for training and overseeing the in-house reservations staff
  • Executed cutting-edge marketing and revenue growth strategies to achieve a 90+ index in transient market penetration, including updating hotel website content to maximize organic web searches and implementing a highly successful PPC campaign
  • Enabled robust, data-driven business planning and process improvement by implementing bi-weekly 30-60-90 forecasting and presentation of reports, with a reporting error of +/- 5%

Education

Bachelor of Science (BS) - History and Meteorology

University of Wisconsin-Madison
Madison, WI

Certificate in Hotel Revenue Management - undefined

Cornell University

Skills

Executive Leadership

Certification

ScrumMaster

Professional Highlights

  • As COO, I guided Lighthouse Power Business to its first profitable year in nearly 5 years of existence using strategic planning, financial management, strong internal communications and the delivering high levels of customer service.
  • Spearhead revenue management and optimization for a 7-hotel portfolio with a total revenue budget of $55M+ at Stout Street Hospitality, managing a mix of destination and commercial city center hotels across the US.
  • Facilitated cost reductions and streamlined revenue generation for Stout Street Hospitality by leading digital transformation initiatives, including a company-wide PMS migration and the transitioning of 3 hotels from Starwood to Marriott systems.
  • Realized positive quarterly growth in both ADR and RevPAR at St. Julien Hotel and Spa for 3+ years by enhancing digital advertising, training staff in revenue management, limiting OTA penetration, and designing new lifestyle packages/promotions.
  • Garnered local and international attention for the hotel by conceiving and launching unique new packages and promotions based on the ‘Boulder lifestyle’ (focusing on outdoor living and craft beers).
  • Oversaw a global portfolio of 18 properties with a combined revenue budget of $80M for Warwick International Hotels, with responsibility for optimizing room distribution, yield rates, and inventory management across electronic channels.
  • Achieved ~50% growth in transient market penetration (per Smith Travel data) across both occupancy rates and RevPAR – with a consistent MPI of 90+ - for the Warwick Denver Hotel.
  • Generated 30%+ growth in the overall ADR of The Timbers Hotel in just 12 months by leading several initiatives to grow sales and customer satisfaction, including a front desk referral program and guest service training across all departments.
  • Earned the highest internal inspection score of any front desk within Vail Resorts and Rock Resorts (25 operations/locations) for maintaining operational excellence and driving revenue opportunities through front desk operations at the Keystone Resort.

Timeline

Fractional Chief Operations Officer

LIGHTHOUSE POWER BUSINESS
11.2020 - Current

Owner

ROCKY MOUNTAIN REVENUE MANAGEMENT
10.2020 - Current

Corporate Revenue Manager

STOUT STREET HOSPITALITY
03.2018 - 06.2021

Director of Revenue Management

ST. JULIEN HOTEL AND SPA
04.2014 - 03.2018

Yield and Distribution Channel Manager – US | South Pacific | Middle East

WARWICK INTERNATIONAL HOTELS
06.2011 - 04.2014

Revenue and Reservations Manager – Warwick Denver Hotel

WARWICK INTERNATIONAL HOTELS
06.2008 - 06.2011

Bachelor of Science (BS) - History and Meteorology

University of Wisconsin-Madison

Certificate in Hotel Revenue Management - undefined

Cornell University
David Balicki