Darryll Wohlters

Brands: Traeger Wood Pellet Grills, Gozney Ovens, Meater Thermometers

• Conduct engaging, hands-on product demonstrations at retail locations, events, and food expos, showcasing the unique features and benefits of premium outdoor cooking brands.
• Educate customers on the functionality, technology, and culinary capabilities of Traeger wood-fired grills, Gozney outdoor ovens, and Meater wireless smart thermometers.
• Drive brand awareness and product sales through expert knowledge, cooking demonstrations, and interactive customer experiences. Serve as a brand ambassador, maintaining in-depth product knowledge, communicating key selling points, and answering technical and usage-related questions.
• Collaborate with store teams and marketing representatives to maximize promotional impact and consumer engagement.

Customer Satisfaction & Communication
• Developed and implemented strategies to maximize customer satisfaction, boosting overall service ratings.
• Enhanced customer experience by establishing clear communication channels and promptly addressing concerns.
• Handled escalated customer issues to support frontline staff and ensure service excellence.

Team Leadership & Training
• Empowered employees by encouraging ownership and accountability, resulting in improved performance.
• Led comprehensive training initiatives, aligning workforce skills with dynamic industry demands.
• Mentored team members through individualized support, boosting productivity and performance.
• Assisted in recruiting, hiring, and onboarding processes to ensure alignment with company culture and standards.

Cross-Departmental Collaboration
• Facilitated smooth interdepartmental collaboration through structured communication practices.
• Fostered positive working relationships among unit staff and leadership, reducing miscommunication and delays.
Operational Efficiency & Risk Mitigation
• Increased profits by streamlining workflows and optimizing operations. Identified and resolved unauthorized or unsafe practices, improving compliance and safety.
• Oversaw facility maintenance to maintain equipment and infrastructure functionality.
• Analyzed data to identify bottlenecks, proactively mitigating risks in the operations workflow.

Strategic Leadership & Change Management
• Directed strategic initiatives to improve company culture and business performance.
• Successfully led organizational change efforts, ensuring seamless transitions during restructuring.
• Implemented growth-driven business strategies that increased revenue and expanded market reach.

Performance Management & Reporting
• Tracked and addressed attendance and performance issues to prevent long-term productivity loss.
• Analyzed and reported on key performance metrics to senior management. Organized operational data to forecast trends and reduce risks.
• Managed and resolved incidents while maximizing profitability through accessorial charge management.

Vendor & Client Relations
• Built and nurtured vendor and supplier relationships to maintain operational efficiency.
• Represented the organization in resolving high-level client concerns with professionalism and poise.

• Visual Merchandising: Develop and implement visually appealing product displays that align with company standards and seasonal trends.
• Ensure product displays are organized, stocked, and rotated to optimize customer interest and increase sales.
• Create eye-catching window displays, in-store signage, and promotional setups to attract attention and encourage purchases.
• Adjust and update displays regularly to reflect new arrivals, sales, or promotional campaigns.
• Product Organization and Stock Management: Ensure products are displayed according to product categories, price points, and promotional themes.
• Maintain inventory levels on the sales floor by organizing stock and assisting with stock replenishment.
• Monitor product placement, ensuring that popular items are placed in high-traffic areas.
• Check the quality of products on display and remove any damaged or outdated items.
• Sales Performance Support: Collaborate with the sales team to ensure that merchandising strategies contribute to achieving store sales targets.
• Assist in executing sales promotions, events, and campaigns by ensuring displays reflect the campaign’s theme and products.
• Provide feedback to store management on product performance and customer preferences based on display traffic.
• Store Presentation and Cleanliness: Maintain a clean, organized, and professional store environment that aligns with brand aesthetics and customer expectations.
• Ensure that shelves, racks, and tables are tidy, with products properly tagged and priced.
• Help implement store cleanliness standards by tidying up displays and ensuring merchandise is easy for customers to browse.
• Market Research & Trend Monitoring: Stay up-to-date with industry trends, market developments, and competitor strategies to ensure the store’s visual merchandising remains competitive and relevant.
• Analyse customer behaviour and sales data to determine which products or displays are most effective.
• Provide insights and suggestions to management on customer preferences and visual trends.
• Team Collaboration & Training: Work closely with the sales and retail team to communicate merchandising strategies, objectives, and product availability.
• Assist in training new team members on visual merchandising standards and the proper handling of merchandise.
• Inventory and Stock Management: Assist in conducting regular stock counts, ensuring the accurate tracking of inventory.
• Help with receiving and unpacking new shipments, ensuring merchandise is displayed according to visual guidelines.

• Operational Management: Oversee the daily operations of the branch, ensuring smooth functioning in all areas such as sales, service, and administration.
• Monitor and maintain adequate staffing levels to meet operational needs and customer demand.
• Implement processes and procedures to increase operational efficiency and reduce costs.
• Leadership and Staff Management: Lead, train, and motivate the branch team, providing guidance to ensure they meet performance targets.
• Handle recruitment, hiring, and onboarding of new employees.
• Conduct regular performance reviews and provide constructive feedback.
• Organize ongoing training to develop employees’ skills and help them grow within the company.
• Sales and Business Development: Set sales targets and work with the team to achieve or exceed them.
• Identify new business opportunities to grow the branch, such as expanding the customer base, launching new products/services, or increasing market share.
• Establish relationships with key clients and partners to strengthen the branch’s position in the community.
• Customer Service and Relationship Management: Ensure the branch provides exceptional customer service by addressing any issues, concerns, or complaints quickly and professionally.
• Foster long-term relationships with customers and build brand loyalty.
• Implement strategies to improve customer satisfaction and retention.
• Financial Management and Budgeting: Develop and manage the branch's budget, ensuring financial goals are met (e.g., revenue, expenses, and profitability).
• Monitor daily financial operations, including transactions, deposits, withdrawals, and other services.
• Prepare financial reports for senior management, identifying trends, challenges, and opportunities.
• Compliance and Risk Management: Ensure the branch complies with all company policies, industry regulations, and legal requirements.
• Manage risks by identifying potential threats to the branch’s operations and implementing mitigation strategies.
• Stay informed about changes in laws and regulations that may affect branch operations.
• Marketing and Community Engagement: Plan and execute local marketing campaigns to increase the visibility of the branch and attract new customers.
• Participate in community outreach programs, events, and sponsorships to build the branch’s reputation in the local area.
• Ensure that all marketing initiatives align with the company’s overall brand and objectives.
• Performance Monitoring and Reporting: Track the performance of the branch using key performance indicators (KPIs), such as sales figures, customer satisfaction, and employee performance.
• Provide regular reports to senior management regarding the branch’s achievements and challenges.
• Analyze performance data to identify areas for improvement.
• Problem Solving and Conflict Resolution: Handle escalated customer complaints or issues that cannot be resolved by staff members.
• Resolve internal conflicts among employees and ensure a positive working environment.
• Make timely decisions to address operational challenges and minimize disruption.
• Health and Safety Compliance: Ensure the branch adheres to all workplace health and safety regulations.
• Implement safety procedures for the protection of both employees and customers.
• Ensure the security of the branch, including managing risks related to theft or fraud.

• Greet customers and determine their needs.
• Provide expert advice and guidance on products or services.
• Assist customers in finding items, and offer alternatives when necessary.
• Answer customer queries related to product features, pricing, and availability.
• Sales and Upselling: Meet or exceed sales targets and KPIs (Key Performance Indicators).
• Upsell or cross-sell products to increase sales volume.
• Promote seasonal promotions, loyalty programs, or special offers.
• Product Knowledge: Maintain an in-depth knowledge of the store's product offerings, including features, specifications, and benefits.
• Stay updated on new products and industry trends.
• Customer Relationship Building: Build lasting relationships with customers by offering personalized advice and making them feel valued.
• Follow up with customers post-purchase to ensure satisfaction and encourage repeat business.
• Visual Merchandising: Ensure products are displayed attractively and according to store guidelines.
• Help arrange store displays and update inventory displays to keep them appealing.
• Transaction Handling: Operate the point of sale (POS) system for transactions, including processing payments and returns.
• Handle customer transactions accurately and efficiently.
• Team Collaboration: Work closely with other sales associates, store management, and other departments to meet store goals.
• Assist with inventory control and restocking when needed.
• Administrative Tasks: Maintain records of customer interactions, sales, and feedback.
• Assist with opening and closing duties, such as cash handling and preparing the store for the day.

Greet customers and determine their needs.

• Provide expert advice and guidance on products or services.
• Assist customers in finding items, and offer alternatives when necessary.
• Answer customer queries related to product features, pricing, and availability.
• Sales and Upselling: Meet or exceed sales targets and KPIs (Key Performance Indicators).
• Upsell or cross-sell products to increase sales volume.
• Promote seasonal promotions, loyalty programs, or special offers.
• Product Knowledge: Maintain an in-depth knowledge of the store's product offerings, including features, specifications, and benefits.
• Stay updated on new products and industry trends.
• Customer Relationship Building: Build lasting relationships with customers by offering personalized advice and making them feel valued.
• Follow up with customers post-purchase to ensure satisfaction and encourage repeat business.
• Visual Merchandising: Ensure products are displayed attractively and according to store guidelines.
• Help arrange store displays and update inventory displays to keep them appealing.
• Transaction Handling: Operate the point of sale (POS) system for transactions, including processing payments and returns.
• Handle customer transactions accurately and efficiently.
• Team Collaboration: Work closely with other sales associates, store management, and other departments to meet store goals.
• Assist with inventory control and restocking when needed.
• Administrative Tasks: Maintain records of customer interactions, sales, and feedback.
• Assist with opening and closing duties, such as cash handling and preparing the store for the day.

• Greet customers and determine their needs.
• Provide expert advice and guidance on products or services.
• Assist customers in finding items, and offer alternatives when necessary.
• Answer customer queries related to product features, pricing, and availability.
• Sales and Upselling: Meet or exceed sales targets and KPIs (Key Performance Indicators).
• Upsell or cross-sell products to increase sales volume.
• Promote seasonal promotions, loyalty programs, or special offers.
• Product Knowledge: Maintain an in-depth knowledge of the store's product offerings, including features, specifications, and benefits.
• Stay updated on new products and industry trends.
• Customer Relationship Building: Build lasting relationships with customers by offering personalized advice and making them feel valued.
• Follow up with customers post-purchase to ensure satisfaction and encourage repeat business.
• Visual Merchandising: Ensure products are displayed attractively and according to store guidelines.
• Help arrange store displays and update inventory displays to keep them appealing.
• Transaction Handling: Operate the point of sale (POS) system for transactions, including processing payments and returns.
• Handle customer transactions accurately and efficiently.
• Team Collaboration: Work closely with other sales associates, store management, and other departments to meet store goals.
• Assist with inventory control and restocking when needed.
• Administrative Tasks: Maintain records of customer interactions, sales, and feedback.
• Assist with opening and closing duties, such as cash handling and preparing the store for the day.

Customer Engagement & Needs Assessment
o Greeted customers with professionalism and enthusiasm, quickly assessing their needs to provide tailored assistance.
o Offered expert guidance on products and services, helping customers make informed purchasing decisions.
o Assisted customers in locating desired items and recommended suitable alternatives when needed.
Product Knowledge & Promotion
o Maintained in-depth knowledge of product features, specifications, and benefits to support confident, informative selling.
o Stayed up to date with new arrivals, promotions, and industry trends to better serve customers.
o Promoted seasonal offers, loyalty programs, and special promotions, contributing to increased customer participation and sales.
Sales Performance & Upselling
o Consistently met or exceeded sales targets and KPIs through effective product presentation and upselling techniques.
o Leveraged cross-selling strategies to boost sales and enhance the overall customer experience.
Customer Relationship Building
o Built strong relationships by providing personalized service and follow-up after purchases to ensure satisfaction and repeat business.
o Demonstrated a commitment to customer satisfaction by resolving inquiries and concerns promptly.
Visual Merchandising & Inventory Support
o Ensured products were attractively displayed and met visual merchandising standards to optimize customer appeal.
o Assisted with restocking, display updates, and inventory rotation to maintain product availability and freshness.
Transaction Management
o Operated the Point of Sale (POS) system efficiently, processing purchases, returns, and exchanges with accuracy.
o Handled transactions and cash management in alignment with store policies and procedures.
Team Collaboration & Store Operations
o Collaborated closely with team members and management to achieve store goals and deliver consistent service quality.
o Supported daily operations including store opening/closing, shift transitions, and administrative tasks.
o Contributed to maintaining store cleanliness, organization, and a welcoming environment.

Out-of-Hours Operations Management
• Oversaw the out-of-hours operations, ensuring seamless service continuity and rapid response to urgent client needs.
• Acted as the first point of contact for both clients and candidates outside regular business hours.
Shift Fulfilment & Scheduling
• Responsible for the filling of urgent and short-notice shifts, matching available candidates with incoming client requests efficiently.
• Maintained real-time knowledge of candidate availability to maximize placement speed and accuracy.
Client Communication & Relationship Management
• Conducted service calls with clients to confirm satisfaction, update on shift coverage, and address any issues.
• Delivered excellent customer service, building trust and long-term client relationships.
Telephonic Interviewing & Candidate Screening
• Conducted telephonic interviews with prospective candidates to assess qualifications and suitability for various roles.
• Maintained accurate candidate records and updated availability databases regularly.
Business Development & Prospecting
• Actively prospected for new business opportunities, expanding the client base and supporting company growth.
• Identified potential leads and followed up on inquiries to secure new contracts.
Reporting & Documentation
• Compiled and submitted daily and weekly reports on placements, open shifts, candidate status, and operational challenges.
• Ensured consistent, detailed documentation for transparency and compliance.
International Office Communication
• Facilitated clear and timely communication between the South Africa office and UK Head Office.
• Ensured both offices were aligned on shift fulfilment status, candidate availability, and client feedback.

Staff Recruitment & HR Operations
• Conducted interviews with prospective staff, ensuring alignment with role requirements and organizational culture.
• Managed the setup of employment contracts, ensuring compliance with labor laws and internal policies.
• Handled disciplinary procedures and conducted 1-on-1 evaluations as part of the broader performance management framework.
Service Level Management & Reporting
• Implemented and monitored Service Level Agreements (SLAs) to maintain high operational standards.
• Compiled detailed daily, weekly, and monthly reports on performance, productivity, and service delivery for internal and client review.
• Managed daily statistics and administrative functions to support transparency and performance tracking.
Dialler & Attendance Management
• Oversaw the performance and efficiency of the Dialler system, optimizing call center productivity.
• Maintained attendance registers and staff rosters (daily, weekly, monthly), ensuring adequate shift coverage and adherence to schedules.
Helpdesk Training & Knowledge Management
Designed and conducted training for helpdesk staff, covering key areas such as:
o Product knowledge
o Telephone & email etiquette
o Troubleshooting/problem-solving
o Pre-release software testing
• Developed and implemented client-specific helpdesk procedures to ensure tailored support and consistent service delivery.
Customer Service & Issue Resolution
• Addressed and resolved customer queries and complaints with a solutions-oriented approach.
• Ensured a customer-centric service model through ongoing coaching and SOP refinement.
Stakeholder & Inter-Office Communication
• Acted as a key liaison between the South African office and UK Head Office, primarily engaging with project managers.
• Maintained professional relationships with client-side stakeholders at boardroom level, ensuring alignment on expectations, delivery, and strategic goals.