Daphne November

Role & Responsibilities:

• Manage product portfolio for the Estee Lauder category

• Perform assortment analyses while monitoring competitor launches

• Forecast new launches in trend and ensure sufficient stock is forecasted for a successful launch in retail

• Set pricing based on regional and global policies

• Track competitor pricing

• Build volumes for launches and track to launch In time

• Create locally relevant offers for specific seasons (e.g. Holiday, Valentine’s day, mother’s day, father’s day and black Friday)

• Work closely with supply chain team to ensure launches are on time and track closely

• Work with sales team closely ensuring product availability and any potential gaps identified are filled

• Tailor marketing strategies for Estee Lauder makeup, fragrance and holiday.

• Own the marketing calendar and category management by assessing competitive landscape

• Measure success of campaigns

• Understand consumer trends, gaps and specific retailer opportunities

Roles and Responsibilities:

• Manage relationships with agencies by providing briefs for specific brand plans

• Ensure brand communication is in line with company’s image through all platforms

• Provide customer solutions based on company needs to deliver targeted volume

• Develop 360 degree launch into trade with key account managers in various retail channels for emerging markets, modern trade and traditional trade

• Managed various instore activations & campaigns to drive top of mind awareness

• Drive Distribution gaps with all retail channels with finding gaps in the market and opportunities based on competitor analysis

• Measure the success of marketing programs and make recommendations for future programs

• Work on Innovation (product development), packaging design and launch of new innovations based on market needs

Category Management:

• Manage all trade-marketing aspects for the Noodles category with relevant stakeholders to drive distribution and in-store visibility

• Ensure the brand is at all touch points of the consumer in-store through visible communication

• Drive all BTL & ATL activities

• Plan an overall 360-degree campaign that touches on the business, customers, and consumers (In-store promoters to drive product education, sampling to get consumers in targeted areas to taste the product, point of sale execution to drive in-store visibility and focused on distribution)

• Work very closely with merchandising agency and sales team

• Branded stores in townships and created brand presence in the emerging low-end Market

• Drive Radio targeting LSM 3-6 to drive product awareness

• Work with marketing manager to drive brand communication strategies

• Develop research strategies to execute in all regions

• Execute cross category solutions and implementations

• Implement marketing campaigns to be in line with customer plans

Cross Category management (Male grooming, Beauty & home appliances)

• Worked on Digital campaigns- monitoring and controlling social media,monitoring progress, reporting on activities and online presence ratings and traffic management to draw insights on overall sales and brand awareness

• Developed male grooming product leaflets that was used by various customers/ retailers

• Assisted with various seeding giveaway activities for BTL activities.

• Assisted in the development & branding of the South African mobile barber to create brand awareness of the newly lunched African Clipper and the variety of male grooming products.

• Developed and implemented campaigns for Valentines Day, father’s day and festive season on a regional level

• Social media lead for Facebook and worked with the agency to create monthly content

• Assisted with the launches to create point-of-sale development as well as activations and promotional activities in store in extension of the personal care range mostly

Digital Campaigns:

• Work with the social media agencies to develop content for social media pages

• Provide approval for press releases for the PR agencies

• Create brand visibility through retail stakeholders

Roles and Responsibilities:

• Drive the planning of capability campaigns, ensuring customer acquisition and promotional activations in-stores

• Plan the launch of new products and releases and manage the cross-functional implementation

• Plan and implement trade-marketing activities for a specific Business launch on a regional level

• Collaborate with internal marketing team to communicate retail-marketing programs to external clients to drive retail outlet sales

• Involved in events and various projects to increase category and brand awareness internally and externally

• Drive product training for promoters and ambassadors for in-store promotion to drive sales in-store

• Conduct performance analysis of marketing programs and share discoveries/ results with key opinion leader