Summary
Overview
Work History
Education
Skills
Timeline
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Danien Esselen

Danien Esselen

Hoedspruit

Summary

Dynamic Owner/Managing Director at Roots Flower Market with a proven track record in business management and customer relations. Experienced in strategic planning and financial management, enhancing operational efficiency and driving brand awareness. Successfully developed a loyal customer base through innovative marketing and exceptional service, ensuring high-quality product offerings and client satisfaction.

Overview

13
13
years of professional experience

Work History

Owner/Managing Director

Roots Flower Market
01.2017 - Current
  • Managed day-to-day business operations.
  • Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
  • Oversaw daily operations, ensuring all tasks were completed accurately and efficiently.
  • Monitored market conditions to set accurate product pricing and take advantage of emerging trends.
  • Enhanced operational efficiency and productivity by managing budgets, accounts, and costs.
  • Implemented marketing strategies to increase brand awareness and attract new customers.
  • Established foundational processes for business operations.
  • Developed loyal customer base through attentive service, expert advice, and consistent high-quality product offerings.
  • Utilized floral design techniques to craft unique floral arrangements.
  • Ensured store cleanliness and visual appeal by regularly maintaining displays, workspaces, and retail areas.
  • Nurtured flowers to maintain quality and promote longevity.
  • Managed daily opening and closing of florist shop to prepare for incoming customers and balance payments.
  • Developed individualized arrangement recommendations based on customers' budget, occasion and preferences.
  • Provided customers with care directions for flower arrangements.
  • Enhanced customer satisfaction by creating visually appealing and personalized floral arrangements.
  • Developed positive relationships with clients and vendors to boost rapport and trust.
  • Promoted the business through participation in local events, social media marketing, and community outreach efforts.
  • Streamlined order processing by implementing an efficient system for tracking client requests and delivery schedules.

Event Co-ordinator

Graceland Fun Farm
01.2016 - 01.2017
  • Coordinated schedules and timelines for events.
  • Managed event logistics and operations.
  • Established positive relationships with clients, ensuring their needs were met throughout the event planning process.
  • Handled crisis management situations promptly, minimizing negative impact on event outcomes and client satisfaction.
  • Brainstormed and implemented creative event concepts and themes.
  • Sourced high-quality materials for cost-effective, visually-appealing decorations.
  • Enhanced event ambiance by designing and executing creative decoration concepts.
  • Managed a high volume of inbound inquiries through phone calls and emails, providing prompt responses and accurate information on availability and pricing options.
  • Managed and updated the company's website and social media pages.
  • Managed all bookings and responsible for all administration.
  • High pace, long hours and very labour intensive.

Art Gallery Assistant

Fient Lifestyle Gallery
01.2012 - 12.2013
  • Enhanced customer experience by providing knowledgeable guidance on artwork selections and artist information.
  • Provided essential support during exhibition installations, ensuring timely completion of gallery setups.
  • Assisted with set ups, sales and networking on opening nights of new exhibitions.
  • Networked at creative events to identify new talent and artistic works in local areas.
  • Promoted sales growth by assisting customers with product selection and offering knowledgeable recommendations.
  • Facilitated smooth transactions at the cash register, processing payments accurately and keeping register of all daily sales.
  • Updated email database and updated clients on upcoming exhibitions.

Education

Certificate - Interior Decor

Design School of South Africa
Pretoria
12-2013

Bachelor of Arts - Fine Arts

University of Pretoria
Pretoria
04-2011

Skills

Business management and administration

Customer relations and relationship building

Client service

Operations management

Strategic planning

Financial management

Quality assurance

Planning and execution

Computer literate

Capable to work under pressure/ tight time schedule

Can meet deadlines

Creative and innovative

Timeline

Owner/Managing Director

Roots Flower Market
01.2017 - Current

Event Co-ordinator

Graceland Fun Farm
01.2016 - 01.2017

Art Gallery Assistant

Fient Lifestyle Gallery
01.2012 - 12.2013

Certificate - Interior Decor

Design School of South Africa

Bachelor of Arts - Fine Arts

University of Pretoria

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Danien Esselen