Daniella Wainer

Managing and supervising the eCommerce division effectively by:

Monitoring, managing, and updating website content such as product listings, and inventory updates through the POS.

Monitor website content to ensure that it is easy to navigate and visually appealing

Through managing the overall web process, executing the product assortment strategy needed to maximize sales, customer acquisition, and retention. Monitor and analyse all changes in website traffic.

Analysing consumer behaviour and preferences utilizing market research, customer surveys, and customer feedback.

Estimating stock requirements based off of data from customer reviews and feedback.

Identifying and resolving customer queries and roadblocks and implementing basic systems to promote functionality associated with customer service

Coordinating and keeping the senior management informed of all operations.

As well as being responsible for regular reporting on website performance and customer experience , identifying opportunities, and suggesting strategies to achieve sales growth.

Own web processes including content updates, merchandising, promotional updates, and manage product launch calendar.

Using basic and effective SEO/SEM techniques to maximize search engine traffic. Leveraged Google Analytics to monitor effectiveness of online marketing strategies, website content and user experience.

Planning promotional offers and product discounts along with identifying new market opportunities and preparing promotional campaigns. As well as monitoring the performance of promotional campaigns.

Together with the marketing manager we would determine short lists for photoshoots depending on assets/emails needed, based on selling, inventory and trends.

Support paid social team with updates around product launches, collaborations and selling reports.

Contribute to the team effort by accomplishing related results and participating in projects as needed.

As well as staying up-to-date with the various technology partners and other innovative third-party extensions and solutions in the marketplace, which would service our website functioning and usability.

• Predominantly operated in logistics, stock control, quality control, project management, and sales.
• Determined and performed appropriate adjustments of authorized stock levels.
• Supported annual media planning process and media buying for digital content.
• A big element of my role was SMCG marketing.
• Maintenance and management of the Online website. Processed sales on the backend of the website and see the fulfillment of those large orders to fruition (delivery).
• Manage the stock quantities manually through WordPress and Pastel.
• Managed day-to-day invoicing through Pastel.
• Dealt with the registration of clients on the back end of the website.
• Liaise with big-brand clients as well as small-scale, local businesses. Some customers included Tasha's, Zioux, Marble, Klein Jan etc
• Monitor and control the general movement of large local and transcontinental orders of our products via road, air, and sea.

• Worked well in a team setting, providing support and guidance.
• Assisted in transitioning and moving content and products from WordPress to their new Shopify account.
• Worked on conceptualizing various campaigns for 2021 by utilizing and researching their past campaigns and analyzing trends.
• Monitor social media channels for industry trends.
• Executed a results-driven social media strategy.
• Develop and curate engaging content for social media platforms.
• Assisted in setting up for the year-end function and producing live social media content.
• Worked to maintain the Rage brand voice across different social media channels.
• Collaborate with the marketing team to create a social media calendar.
• Interact with users and respond to social media messages, inquiries, and comments.
• Assist in the management of social media marketing and influencer marketing strategy.

• I was placed in the editorial and content creation departments where I assisted in uploading the daily copy and imagery to the site, generating product links, and updating the SheerLuxe Pinterest account.
• As well as acquiring site imagery from affiliated brands and partnerships.
• Deep-linking and affiliate linking 10 articles per day that ran on the site, as well as article building.
• I assisted in the styling studio, brand communications, and basic office inquiries.
• Organized material, determined area of emphasis and wrote according to prescribed editorial style and format standards.
• Provided copy editing support to hit target dates for editorial and design productions with print and digital material.
• Assisted with layout work to meet aggressive production schedules.
• Coordinated with marketing, communications and curatorial departments to align documentation needs.