Daniella Holland
Project Manager
Sandton,GP
Summary
Project Manager who evolved from coordinating church fundraisers to managing enterprise-level PIM projects for South Africa's biggest retailers - my career reflects a passion for bringing order to complexity and people together around shared goals. 11 years of proven results in project management, digital marketing, and stakeholder engagement, with a track record of delivering on time and above expectations. As a certified Scrum Master, I've successfully managed teams across diverse industries while maintaining my commitment to continuous learning (20+ professional certifications and counting). Known for combining strategic thinking with hands-on execution, and for making complex projects feel manageable while building relationships that matter.
Overview
11
11
years of professional experience
3
3
Certifications
Work History
PIM Consultant & Project Manager
Vaimo
2023.05 - 2026.01
- After a few years of assisting on projects as a Project Coordinator and managing projects as Project Manager, I can now proudly say I have transitioned into the PIM department full-time as a PIM Consultant and Project Manager.
- Clients – BUCO PIM | Chamberlain PIM | Momentum Procurement PIM | Leroy Merlin PIM | Lewis Group PIM | Pinnacle PIM | Pepkor Lifestyle PIM | Waltons PIM | Weylands PIM
Project Coordinator
Vaimo
2022.08 - 2025.05
- I started by assisting on several projects as a project coordinator but my skill, passion and thoroughness has also allowed me to become a project manager on a few projects, which includes managing the PIM department for Vaimo. I am also a qualified and dedicated Scrum Master that has managed several teams on various projects. I am always eager to learn and I believe the results prove that my determination and passion help me succeed where I am.
- Clients – Alviva | ASUS | BUCO PIM | Chamberlain PIM | Contempo | Core Group | Cutlery Distribution Group | Momentum Procurement PIM | Mr. Price Group | Leroy Merlin PIM | Pandora | Pearson/Maskew Miller Learning | Pinnacle | Pinnacle PIM | Pepkor Lifestyle | Pepkor Lifestyle PIM | SA Candle | SA Candle PIM | Waltons PIM | Wellness Warehouse
SEO Analyst
Vaimo
2021.08 - 2022.08
- As a SEO analyst, I assisted clients to stay ahead of their SEO and digital marketing. This involved SEO audits using tools such as Screaming Frog, Ahrefs, SEMrush, Google Analytics, Google Tag Manager, etc. to find any issues or low hanging fruit to increase their SEO rankings. Duties involved monitoring, data analysis, sitemap creation, robots.txt creation, Google Search console audits and solution implementation, backlink audits, Google Analytics audits and tracking solution implementation, and 301 redirects amongst others.
- Clients – Miladys | Pearson | Sharp Edge | Sheet Street | Verimark
Project Coordinator
WhizAnts
2021.02 - 2021.06
- After assisting WhizAnts, I was offered a Project Coordinator position. I was involved in several duties such as social media strategy, design, and execution, recruitment, client management, and resource management.
- Projects – Assegai | CanDo | GP Strategies | Indwe Insurance | LRMG | SEF | Shoprite | The Performance Agency | Vodacom
Brand & Sales Executive
NuSkin
2020.05 - 2021.06
- During COVID-19 and the SA lockdown, I decided to join Nuskin which encouraged me to improve my sales and marketing skills. I even obtained the NTC Ambassador title for earning enough donations to feed over 80 children within 2 months.
Contracted Instructional Designer
WhizAnts
2020.12 - 2020.12
- I assisted WhizAnts in creating and designing the various infographics and designs for one of their clients' instructional manuals.
- Projects – ABSA Action Matured Property Insurance Policies for Structured Lending Part 1 2020 | ABSA Cancellations (Closures _ Reductions) Part 18 2020 | ABSA Cancellations (Closures _ Reductions) Part 3
Office Administrator & Junior Events Coordinator
Up A Tone Events
2020.03 - 2020.04
- I helped with admin queries, gathering and compiling research and designing presentations. I also helped with various event pitches and planning leading up to the events. Towards the end of my journey here, I got involved in their Digital Marketing. Unfortunately, I was retrenched due to COVID-19 and the SA lockdown.
- Projects – Godrej Pitch and Presentation 2020 | Dell Young Leaders Pitch 2020 | Eazi Access Pitch and Presentation 2020 | Exxaro Presentation 2020 | Rome Fire Presentation 2020 | Samsung Pitch and Presentation 2020 | BestMed Pitch 2020 | Wolf on Wall Street Presentation 2020 | IU ECSSA Conference Pitch 2020 | Loft@ Nine Conferences 2020
Media & Events Coordinator
FinePoint Productions
2019.12 - 2020.02
- I handled the PR side of the company by getting in contact with various members of the press and dealing with the reputation and image of the company and the several events under it. I was also involved in the events side through the planning and execution of each event.
- Projects – Love, The Sex Expo Cape Town 2020 | EFC Events 2020
Sales Consultant
Aroma
2019.05 - 2019.12
- I worked for the Gelato department, helping consumers make their choices and assisted in prepping the consumer goods. It was the ideal way for me to implement my people skills.
Registration Officer
Varsity College
2019.01 - 2019.02
- I helped register new and returning students, which involved contracts, filing, and other admin work throughout the duration of the 2019 registration period.
Contracted Events Assistant
Vanilla Pod
2016.07 - 2016.07
- I assisted the owner of Vanilla Pod to prepare and arrange several events when she needed extra hands.
- Projects – Cansa Tea 2016
Marketing and Promotions Assistant
Golden Thread Communications
2015.02 - 2015.09
- I did a few freelance promo jobs for Golden Thread Communications.
- Projects – Pandora Marketing Weekend 2015 | Urgent Care Medical Centre Flyer Distribution 2015
Education
Bachelor of Arts - Corporate Communication
2019-01
Skills
Administration Agile Scrum Business Analysis Change Management Event Management Leadership Organization Processes Project Management Public Relations Recruitment Research & Evaluation Stakeholder Management Teamwork & Team Management Time Management
Adobe Commerce Akeneo Basic Life Support Canva CPR GA & GA4 Google Ads Google Search Console Google Suite JIRA Klaviyo Klevu MailChimp Microsoft Office Miro PandaDoc Prezi Sage Screaming Frog SEM Rush Smartsheet WordPress
Certification
EXIN Agile Scrum Master | Foundations of Digital Marketing and E-Commerce | Google Advanced Analytics | Google App Ads | Google Campaign Manager | Google Creative | Google Display & Video 360 | Google Display Ads | Google Measurement Ads | Google Search Ads | Google Search Ads 360 | Google Shopping Ads | Google Studio Basics | Google Video Ads | Klaviyo Product Certified | PMP Certification (In Progress)
Timeline
PIM Consultant & Project Manager - Vaimo
2023.05 - 2026.01
Project Coordinator - Vaimo
2022.08 - 2025.05
SEO Analyst - Vaimo
2021.08 - 2022.08
Project Coordinator - WhizAnts
2021.02 - 2021.06
Contracted Instructional Designer - WhizAnts
2020.12 - 2020.12
Brand & Sales Executive - NuSkin
2020.05 - 2021.06
Office Administrator & Junior Events Coordinator - Up A Tone Events
2020.03 - 2020.04
Media & Events Coordinator - FinePoint Productions
2019.12 - 2020.02
Sales Consultant - Aroma
2019.05 - 2019.12
Registration Officer - Varsity College
2019.01 - 2019.02
Contracted Events Assistant - Vanilla Pod
2016.07 - 2016.07
Marketing and Promotions Assistant - Golden Thread Communications
2015.02 - 2015.09
Varsity College - Bachelor of Arts, Corporate Communication