Summary
Overview
Work History
Education
Skills
Personal Information
Personal Traits Interests
Timeline
Generic
DANIELA ANNELIESE KOHL

DANIELA ANNELIESE KOHL

Sales Manager
Cape Town

Summary

I'm a dynamic and results-driven sales professional with over a decade of experience in premium wine, hospitality, and brand development. Currently managing a portfolio of high-end local and international wines within Cape Town’s top on-trade accounts, I bring strong industry insight in luxury hospitality, trusted relationships, and a passion for building brands with purpose.

Fluent in English, German, and Afrikaans, I combine strategic thinking with strong interpersonal skills, a proactive mindset, and deep category knowledge to deliver meaningful results. I’m committed to excellence, authenticity, and long-term growth.


Overview

13
13
years of professional experience
3
3
Languages

Work History

SALES MANAGER

RUEDA WINE CONSULTING
Cape Town
10.2023 - Current
  • Manage a portfolio of premium local and international wines across Cape Town's top hotels, restaurants, and bars in the on-trade market
  • Grow brand presence and drive revenue through strategic account development, brand activations, and tailored sales initiatives
  • Achieved 900% monthly revenue growth over 22 months (from R50K to R500K) by securing new listings and maximising opportunities within key accounts
  • Build strong, long-term relationships with sommeliers, bar managers, and decision-makers to ensure visibility, loyalty, and consistent support
  • Plan and host tastings, menu placements, and product education sessions to drive customer engagement and sell-through
  • Maintain sales discipline through structured call cycles, stock planning, and territory management

HOSPITALITY, SALES & MARKETING MANAGER

GROOT PHESANTEKRAAL WINES & RESTAURANT
Cape Town
05.2021 - 09.2023
  • Actively participated in brand creation, building, and marketing
  • Developed and implemented sales strategies
  • Coordinated and organized operations and staff
  • Analysed market trends and set sales targets
  • Made informed decisions to maximize sales opportunities
  • Built and nurtured client relationships
  • Oversaw budgets and approved expenditures
  • Developed and communicated standard operating procedures
  • Managed social media accounts and advertising campaigns
  • Represented the estate at wine conferences and events such as: Cape Wine 2022, Concours Mondial du Sauvignon Blanc & IWSC

PRIVATE CLIENTS, ONLINE AND WINE CLUB MANAGER

DIEMERSDAL WINE ESTATE
Cape Town
08.2020 - 05.2021
  • Improved online ordering and implemented a new web store

  • Enhanced customer communication and sales for increased revenue
  • Organised and presented private wine tastings
  • Assisted in day-to-day operations of the Tasting Room
  • Negotiated rates and reduced overhead costs

GENERAL MANAGER

THE STELLENBOSCH TASTING ROOM WINDHOEK
Windhoek
04.2018 - 02.2020
  • Enforced company policies and procedures
  • Conducted pre-shift meetings and staff training
  • Managed beverage lists and inventory accuracy
  • Provided wine recommendations and service
  • Responded promptly to guest needs and resolved complaints

RESTAURANT MANAGER

THE STELLENBOSCH WINE BAR & BISTRO WINDHOEK
Windhoek
09.2015 - 03.2018
  • Assisted guests with wine selection and preferences
  • Managed wine cellar and ensured proper stocking and temperature
  • Established and enforced personnel standards and regulations
  • Created staff rosters and assisted in menu planning
  • Ensured compliance with licensing and health regulations
  • Managed stock purchasing and assessed profitability
  • Organised and hosted events based on customer needs

CUSTOMER LIASON & ASSISTANT IMPORT MANAGER

MAERUA SUPERSPAR
Windhoek
04.2012 - 08.2015
  • Supervised orders and stock count
  • Handled shipments, customs, and port health procedures
  • Managed stock inventory in IQ Enterprise system
  • Ensured correct pricing and packing of stock

Education

Sales Management -

University of Cape Town
Cape Town
07.2025

Pass with Distinction -

Michael Fridjhon Wine Judging Academy
Cape Town
03.2023

Level 3 - Wines with Merit

Wine And Spirit Education Trust WSET
Cape Town
01.2020 - 2020.12

Level 2 - Wines with Distinction

Wine And Spirit Education Trust WSET
Cape Town
10.2020

Higher International General Certificate of Secondary Education -

Windhoek
Namibia
12.2011

Skills

  • Windows

  • Mac

  • Word

  • Excel

  • PowerPoint

Personal Information

  • Date of Birth: 08/14/93
  • Gender: Female
  • Nationality: South African German
  • Driving License: Yes, with own transport
  • Marital Status: Single, no children

Personal Traits Interests

  • Traveller: Constantly seeking new horizons and cultures to explore, with a passport ready for spontaneous trips at any given moment.
  • Wine lover & foodie: Possess an uncanny ability to pair the perfect wine with any dish, always seeking out the best culinary experiences.
  • Kind & warm-hearted: Always ready to lend a helping hand or offer a listening ear, spreading positivity and compassion wherever I go.

Timeline

SALES MANAGER

RUEDA WINE CONSULTING
10.2023 - Current

HOSPITALITY, SALES & MARKETING MANAGER

GROOT PHESANTEKRAAL WINES & RESTAURANT
05.2021 - 09.2023

PRIVATE CLIENTS, ONLINE AND WINE CLUB MANAGER

DIEMERSDAL WINE ESTATE
08.2020 - 05.2021

Level 3 - Wines with Merit

Wine And Spirit Education Trust WSET
01.2020 - 2020.12

GENERAL MANAGER

THE STELLENBOSCH TASTING ROOM WINDHOEK
04.2018 - 02.2020

RESTAURANT MANAGER

THE STELLENBOSCH WINE BAR & BISTRO WINDHOEK
09.2015 - 03.2018

CUSTOMER LIASON & ASSISTANT IMPORT MANAGER

MAERUA SUPERSPAR
04.2012 - 08.2015

Sales Management -

University of Cape Town

Pass with Distinction -

Michael Fridjhon Wine Judging Academy

Level 2 - Wines with Distinction

Wine And Spirit Education Trust WSET

Higher International General Certificate of Secondary Education -

Windhoek
DANIELA ANNELIESE KOHLSales Manager