Daleen Silva
JHB
Summary
Successful, achievement-oriented Business Administrator with over 25 years of diverse experience across various fields. Demonstrated expertise in financial and data management. Proven ability to manage and resolve daily operational challenges in dynamic environments, ensuring compliance with regulatory standards. Exceptional organizational skills and a passion for fostering client and stakeholder relations. Adept at risk management and incident resolution. Recognized for independent work capabilities and flexibility. Experienced in supporting senior management and corporate-level officers, providing comprehensive administrative and operational support.
Overview
28
28
years of professional experience
Work History
Business Administrator
PAULS AUTO WHOLESALERS
10.2022 - Current
- Software and Process Optimization: Spearheaded the overhaul of company operations by evaluating and implementing new software systems, significantly enhancing the efficiency of customer invoicing, sales, and profit monitoring. Led comprehensive process improvement initiatives to streamline operations and boost overall productivity.
- Cost Management: Reduced office expenses by identifying and implementing smarter cost-saving solutions.
- Financial Management: Performed bookkeeping functions up to trial balance in compliance with regulatory standards, including managing debtors, creditors, and payroll.
- Reporting and Financial Monitoring: Contributed to economic success by actively participating in the budgeting process, including cash flow management, budget monitoring, and comprehensive reporting. Developed detailed monthly reports to provide insights and support strategic decision-making.
- Incident and Issue Management: Managed day-to-day issues, including incident management and resolution.
- Client and Stakeholder Communication: Fostered strong rapport with clients, vendors, and stakeholders through consistent follow-up and communication
- Executive Support: Supported the director in all tasks required to effectively run the business.
Co-Owner & Business Manager
OK FOODS (SHOPRITE FRANCHISE)
09.2011 - 09.2022
- Bookkeeping and Financial Management: Successfully managed all bookkeeping tasks, including salaries, wages, and reconciliations, ensuring accurate and timely financial records. Prepared detailed financial reports and analyses for business decision-making, contributing to the overall financial health of the business. Ensured compliance with all relevant financial and employment regulations, avoiding any legal issues or penalties.
- HR Management Handled all HR issues, including recruitment of over 70 employees, maintained employee relations, and ensured compliance with labor laws, contributing to a positive and productive workplace. Ensured accurate and timely payroll processing for all employees, maintaining high levels of employee satisfaction. Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Franchise Coordination & Communication: Effectively facilitated franchise coordination with SHOPRITE head office. Managed communications and compliance with franchise head office, ensuring adherence to franchise standards and policies.
- Stakeholder Communication: Facilitated effective communication between all stakeholders, including customers, suppliers, service providers, Franchise Head Office, and staff, to ensure smooth operations.
- Customer Relationship Management: Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills. Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service. Interacted well with customers to build connections and nurture relationships.
- Operational Initiatives: Developed key operational initiatives to drive and maintain substantial business growth. Implemented business strategies, increasing revenue, and effectively targeting new markets. Networked with other businesses and customers to increase sales opportunities and contacts
- Incident Management and Resolution: Proactively managed and resolved unexpected incidents in a dynamic, constantly evolving environment, addressing operational, staff, customer, and statutory issues.
- Risk Management: Identified, assessed, and mitigated potential risks to the business on both micro and macro levels. Implemented strategies to minimize impact and ensure continuity of operations, while ensuring compliance with statutory and franchise regulatory requirements.
Brand Manager: Lipton Ice Tea
PEPSICO INTERNATIONAL (FMCG)
07.2010 - 08.2011
- Strategic Support: Supported the broader and long-term strategy of the brand by developing and executing marketing plans and budgets based on Big-Data insights and market trend analysis.
- Strategic and Operating Plans: Developed 3-year strategic planning objectives and annual operating plans, and communicated these brand plans to internationally based management for approval.
- Global Performance reviews: Updated internationally based management on progress and deliverables through Quarterly Business Reviews, conducting analysis and periodical reviews of brand equity, competitive landscape, category, customer, and consumer trends.
- Packaging and Design: Collaborated with marketing teams to execute packaging designs consistent with global style and local regulations.
- Market Research: Conducted market research to analyse consumer trends and information, identifying future growth product categories.
- Pricing and Pack Strategies: Developed pricing and pack strategies by analysing market, consumer, and competitive information to set new product pricing and manage pricing on existing items.
- Agency Liaison: Liaised with and briefed agencies on all new artwork and promotion campaigns.
Franchise Assistant – Sub Saharan Africa
PEPSICO INTERNATIONAL (FMCG)
01.2007 - 06.2010
- Franchise Management & Stakeholder Communication: Developed excellent service levels between Africa and franchise markets by fielding regional requests from prospective bottlers and distributors and maintaining high standards of communication between all stakeholders both locally and internationally.
- Presentation Development: Developed high-quality presentations by consolidating, refining, and formatting information from Operations, Marketing, Sales, Finance, and SSABU region for periodic reporting to senior management both locally and internationally, including QBR, Stratplan, and AOP presentations.
- Insights (Big Data) Management: Analyzed, reported, and managed AC Nielsen and CTS (KPI) data, using the analysis to recommend key strategies.
- Project Management: Effectively managed multiple high-profile projects, including ICC Cricket Management (IPL/20/20 World Cup) and Pepsi Sales Launches, by creating and maintaining budgets, coordinating with stakeholders, ensuring brand image consistency, overseeing stock logistics, and flawlessly executing each project while maintaining excellent communication with all parties involved.
- Event Management: Organized an annual conference for over 300 attendees at various locations overseas, managing all logistics including accommodation, flights, catering, branding, presentations, and conference facilities. Budget +$1 million
- New Product Development: Served as the single contact person and custodian for all new product development requests across 13 markets within Africa.
- Franchise Team Support: Provided comprehensive support to Operations, Marketing, and Finance teams.
FOBO Sales Analyst – Sub Saharan Africa
PEPSICO INTERNATIONAL (FMCG)
06.2004 - 01.2007
- Monthly Operating Review: Compiled comprehensive monthly operating reviews for the BUGM, including executive summaries, monthly performance reviews (volume), brand analysis, share data analysis (Nielsen), and competition reporting/analysis. Supported bottler reporting and analysis with a focus on COOP (US$25MM) and Unilateral (US$3MM) spend. Created and maintained monthly operating trackers to ensure up-to-date understanding of BU commitments to bottlers. Assisted the Controller with year-end accruals and managed budget allocation and fund management.
- Contract Management & Coordination: Managed franchise documentation, ensuring all EBA’s (Bottler Agreements) were up-to-date and accounted for. Handled amendments for additional packages and products. Accountable for the annual preparation and completion of all COOP’s (USD25MM).
- Cork Concentrate Management: Oversaw the concentrate ordering process for RSA (Volume = 15.5MM 8oz cases / Revenue = US$10.1MM), ensuring timely orders and deliveries to avoid additional costs. Supported bottlers in managing DII’s, monitored Cork and bottler processes, and placed purchase orders for bottler concentrate orders.
- Account Management: Ensured accurate and timely invoicing, received payments on time, controlled forex losses, and tracked inventory. Acted as the liaison between bottlers and Cork on concentrate and inventory issues.
- Volume Reporting: Served as the custodian of case sales for SSABU (Volume = 159MM 8oz cases / Revenue = US$72MM). Collected monthly case sales data and issued reports to the BU Director, Controller, and Finance Manager, including mid-month flash forecasts, month-end flashes, and final volume reports.
Accountant
MARTIN & MARTIN (FMCG)
08.2002 - 06.2004
- Fixed Assets Management: Oversaw the management and accounting of fixed assets, ensuring accurate recording and reporting.
- Cash Flow Management: Monitored and managed cash flow to ensure liquidity and financial stability.
- General Ledger Control: Maintained control over the general ledger, including balance sheet reconciliations and ensuring all control accounts are balanced.
- Variance Analysis: Conducted variance analysis to identify discrepancies and provide actionable insights.
- Accruals & Provisions: Managed accruals and provisions to ensure accurate financial reporting.
- Year-End Audit Preparation: Prepared and presented the year-end audit file, ensuring compliance with audit requirements.
- Full Cash Book Function: Handled the full cash book function, including recording and reconciling transactions.
- Debtors Reconciliation: Reconciled debtors' figures with those of outsourced companies and updated the debtors master file.
- Statutory Returns: Prepared and submitted all statutory returns, including VAT, ensuring compliance with regulatory requirements.
Senior Bookkeeper
BANKSERV AFRICA LIMITED
07.1999 - 07.2002
- Supervisory Control: Exercised supervisory control over the cash book, creditors, debtors, and general ledger for three companies, ensuring accurate and timely financial records.
- Balance Sheet Reconciliations: Conducted balance sheet reconciliations to maintain financial accuracy and integrity.
- Variance Analysis and Financial Reporting: Performed variance analysis and managed accruals and provisions to support accurate financial reporting.
- Inter-Company Accounts Management: Balanced and controlled inter-company accounts for seven companies, ensuring accurate inter-company transactions.
- Year-End Audit Preparation: Prepared and presented the year-end audit file, ensuring compliance with audit requirements and standards.
Bookkeeper
3D DIAMOND PRODUCTS
01.1997 - 06.1999
- Full bookkeeping function to Trial Balance
Education
NQF 8 -CHARTERED SECRETARY - Corporate Governance
Chartered Governance Institute of South Africa
Johannesburg10.2024
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Skills
- Effective Stakeholder Relations & Communication
- Data Analysis
- Database Management
- Executive Support
- Incident Management
- Financial Management
- Project Management & Collaboration
- Event coordination
- Diverse Experience
- Managing multiple projects
- Team Collaboration
- Flexibility
Personal Information
- ID Number: 781229 0232082
- Age: 45 years
- Dependents: 1
- Date of Birth: 12/29/78
- Gender: Female
- Nationality: South African
- Driving License: Code 08
- Marital Status: Married
References
- PAUL GRACA (Paul's Auto Wholesalers): +27 83 399 1551
- RASHID MEHMOOD (Pepsico International): +27 83 648 4419
- DAVID DIXIE (Bankserv Africa): +27 11 497 4000
- ROLAND MUHL (Martin & Martin): +27 11 976 1278
Timeline
Business Administrator
PAULS AUTO WHOLESALERS
10.2022 - Current
Co-Owner & Business Manager
OK FOODS (SHOPRITE FRANCHISE)
09.2011 - 09.2022
Brand Manager: Lipton Ice Tea
PEPSICO INTERNATIONAL (FMCG)
07.2010 - 08.2011
Franchise Assistant – Sub Saharan Africa
PEPSICO INTERNATIONAL (FMCG)
01.2007 - 06.2010
FOBO Sales Analyst – Sub Saharan Africa
PEPSICO INTERNATIONAL (FMCG)
06.2004 - 01.2007
Accountant
MARTIN & MARTIN (FMCG)
08.2002 - 06.2004
Senior Bookkeeper
BANKSERV AFRICA LIMITED
07.1999 - 07.2002
Bookkeeper
3D DIAMOND PRODUCTS
01.1997 - 06.1999
NQF 8 -CHARTERED SECRETARY - Corporate Governance
Chartered Governance Institute of South Africa
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