Dale Julie

As a National Account Manager, I manage a portfolio of 128 businesses, from micro enterprises to large-scale organisations. I work closely with business owners to develop sales and marketing strategies, identify new revenue streams, and unlock growth opportunities.

Acting as a business coach and mentor, I support clients with strategic thinking and commercial decision-making, helping them increase revenue, strengthen market positioning, and grow their bottom line sustainably.

Key Focus Areas:
Manage and advise a portfolio of 128 businesses across multiple sectors
Develop and support sales and marketing growth strategies
Strategic Account Management & Client Success
Coach and mentor business owners on commercial and strategic decisions
Source and identify new opportunities to increase revenue and profitability
Business Development & Solution Upselling
Customer Engagement & Retention
Invoicing, Collections & Process Efficiency
Act as a trusted growth partner to clients at different stages of scale

Operated within budgetary constraints, participated in development of annual budget forecasts and reconciled operating budget.

Provided analytical rationale to identify, develop and implement activities within allocated account base.

• After a refreshing break, I launched Deejay Telemarketing, a boutique sales and marketing organization. With over 10 years of expertise in Business Development, Sales, and Marketing across diverse industries, I've partnered with global brands like HP, Dell, and Shell, achieving measurable growth for clients.
• My skills include forming strategic partnerships, driving revenue, and managing high-performing teams. I specialize in planning optimized marketing strategies, maximizing ROI, and executing initiatives with precision, consistently delivering sustainable growth, and fostering long-term success.
• I have successfully helped HP and HPE expand their market share across networking, compute, storage, and security solutions in various SADC regions, including South Africa, North America, the UK, and Dubai. In doing so, I became an SME on the entire product range of HPE and Dell’s enterprise catalog, from hyperconverged, hybrid, and cloud storage solutions to Aruba’s enterprise software portfolio. My core focus has always been on delivering measurable ROI for every campaign I’ve managed. Additionally, I’ve achieved similar results for Dell, ASUS, and ICT distributors and resellers across South Africa.

• My Core responsibilities as a consultant at GetMe Connected are:
• Developed and executed targeted lead generation and sales strategies, engaging C-level executives to drive business growth.
• Built and nurtured strategic partnerships, leveraging industry insights to enhance market positioning and revenue streams.
• Conducted in-depth market research and competitive analysis, aligning go-to-market strategies with evolving industry trends.
• Led the expansion of the partnership aggregation panel, fostering key alliances that contributed to business scalability.
• Provided consultative sales solutions, ensuring tailored approaches that addressed client needs and maximized ROI.
• Digital Marketing and Market Research
• GetMe Connected is a multi-division company specializing in business development, lead generation, and digital marketing. The company operates across various industries, including ICT, FinTech, Energy, and Business Consultancy, helping businesses scale through strategic sales initiatives and targeted marketing campaigns. One of its key divisions, Get Me Debt Relief, focuses on financial solutions and has recently launched a product called Perfect Score to assist clients in improving their credit profiles.

• I was responsible for the North American region of the business and travelled internationally to these offices to conduct a Train-the-Trainer program (hard and soft skill) as well as product knowledge for the knowledge transfer process and bring the business back to the Cape Town office.
• My other responsibilities are as followed but not limited to:
• Technical and Skills Training
• Analyzing and Coaching
• Facilitating hard and soft skills
• Quality Assurance Training
• Compliance Training (PoPI, FAIS, FICA and TCF)
• I have conducted the following INSETA Development Training on behalf of Babusisiwe Management to the staff at Innovation Group:
• Unit Standard 120128: Apply the Law of Contract in Insurance
• Unit Standard 114985: Indicate how different needs lead to the development of different financial service products
• Unit Standard 119265: Manage risk in own work environment.
• Unit Standard 11976: Apply the skills of customer care in a specific work environment.
• Unit Standard 120118: Underwrite a standard risk in short-term personal insurance.
• Unit Standard 114943: Describe how to Manage Workplace Relationships
• Unit Standard 13940: Demonstrate knowledge and application of ethical conduct in a business environment.
• Innovation Group is a multi-global company with various offices across the world.
• Reason for leaving: The business relocated to its main headquarters in Randburg, Gauteng. Having spent extensive time traveling across North America, Canada, the UK, and Dubai during my tenure at Innovation, I felt it was the right time to transition back into sales and marketing—an industry I am deeply passionate about. This move also allowed me to pursue new opportunities without the challenges of continuous international travel.

• I've been very successful in becoming an extension on client’s sales and marketing teams.
• Assisting various blue chip client Sales and Marketing teams with building a good rapport with prospects guaranteeing a high level first interaction of the right caliber which sets the tone for future business, resulting in measurable return on investments.
• I also manage my client’s sales team through the entire sales process from the first interaction until the deal in closed and providing feedback to my direct contact who are responsible for these divisions (i.e. Chief Marketing Officer, Director, Manager or Sales Director, Manager)
• Reason for leaving: Despite consistently overachieving my targets, I left my previous role following a personal loss, seeking a change of scenery and a fresh career direction to help me move forward and refocus on my professional goals.
• Generated new business with marketing initiatives and strategic plans.

• Assisted in boosting client’s sales and profits pipeline through a number of market avenues such as:
• Qualified Appointment Setting and Lead Generation
• Custom database building and Database Cleansing
• Training existing sales staff on closing and implementing deals
• Customer Experience Measurement (NPS/CSAT)
• Brand Mapping
• Digital Marketing and Market Research
• Reason for leaving: I transitioned to this role for career advancement, broader scope of responsibilities, and new challenges that align with my long-term growth and expertise.

• Coordinating the deliveries of the produce to warehouses across Western Cape
• Managed time-cards and absenteeism for 90+ staff working on 3 fishing vessels
• Managed maintenance of the vessels (ordering of supplies and medical essentials)

• Ensured that all staff adhered to the companies agree upon SLAs with their clients
• Improved various team behaviors and efficiencies through Coaching and Mentoring
• Managed various teams KPI’s as well as Team Managers
• Measured performances and conducted GAP Analysis for underperforming staff
• Provide summarized reports to managements for staff performance reviews and performance improvement plans