Excel, microsoft,and powerpoint proficient
Dale Baggott
National Marketing Manager
Johannesburg,GP
Summary
Vision-driven change agent with career-long record of area sales & marketing management, operations and FMCG strategy success for leading organizations Proven talent for aligning business strategy and objectives with established business strategy and sales and marketing management paradigms to achieve maximum operational impacts with minimum resource expenditures. Growth-focused thought leader with expertise spanning sales management, market analysis, competitor engagement plans, sales strategy development and execution, high performance team building, management development, customer relationship management, and project management. Exceptional administrator with keen interpersonal, communication, and organizational skills, as well as budget management, market development, and resource allocation expertise. Experience includes internal communications, public relations, product launches, campaign development and market positioning. Excellent communication and problem-solving abilities with a decisive and proactive leadership style. Record of success in improving department efficiency by removing bottlenecks and facilitating communication between different teams. Tailors marketing strategies to address region-specific market conditions. Offering 13 years of progressive experience.
Overview
2
2
Languages
4
4
years of post-secondary education
17
17
years of professional experience
Work History
National Marketing Manager
RETAIL INSIGHT
01.2013 - Current
- End to end management of all Trade and Event Promotions.
- Ensure RI strategy process is aligned to best practice principles in the field of strategy management.
- Develop and institute strategies to maximize profit across multiple group accounts nationally.
- RI best practice approach strategy development and ensure effective performance management thereof.
- Providing strategic direction and leadership to shape the business forward.
- Ensuring governance through PPP`s for effective management.
- Sourcing new business through highly influential network.
- Managing cost efficiencies.
- Mentoring staff through culture of engagement.
- Research, analyse, & communicate industry & competitive trends as input into RI strategy development & review processes.
- Focus on improving RI position in the market and achieve financial growth.
- Managing campaign execution with regional staff.
- Training and up-skilling of promoters.
- Sourcing new business and conceptualizing new innovative ideas.
- Attending briefing and brain-storming sessions with customers.
- Managing existing and new customer relationships.
- Develop pricing strategies for clients to ensure budget optimization and alignment.
- Build Key customer relationships and identify business opportunities.
- Responsible for providing strategic focus and direction for each region and identifying and developing relevant market opportunities.
- Develop a business plan and strategic focus in line with aspirational targets for each region, including sales plans, strategic plans and reviews, preparing action plans, implementing customer service standards, resolving problems and identifying trends.
- Conduct business and performance reviews and recommendations and our 3rd party suppliers.
- Give insights into the development within each region.
- Prepare regional annual budgets.
Senior Account Manager
MTN SA
01.2008 - 01.2013
- Manages Key Accounts end to end Achieving set KPI`s Driving Sales within accounts through OTG campaigns Managing execution of commercial agreements Implementation of channel strategy Building relationships with internal and external stakeholders Mentoring and managing account managers Development of an end to end campaign planning process.
- Ensuring on time in full delivery of campaign activity to the sales force by process managing each stakeholder responsibility within the engineered and specified time frame Coaching and alignment between functions with the introduction of a tailored and developed campaign planning process tool with support from developed templates to utilize at specific stage gates in the process.
Event Manager
RUSCO EVENT MANAGEMENT & HOSPITALITY
01.2005 - 01.2008
- Group Account campaign development, budget adherence, campaign process owner, head office to regional level promotional communication for implementation adherence.
- Managing the Durban Office for the company.
- Managed all Promotions and Events for the region.
- Presenting new ideas and solutions to customers.
- Mentoring and managing all staff.
Education
Bachelor of Social Science - Sports Management
University of Natal, Varsity
01.2002 - 12.2005
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Our Lady of Fatima Convent School
Skills
Corporate marketing experience
undefinedAdditional Information
- Driver’s License: Yes (Code B)
- Married
- Gender: Female
- Nationality: South African
Software
Interests
Photography
Running
Photography
Passion for Photography, best behind the lens! I believe in collecting moments not things. Photography is the beauty of life captured.
I enjoy both portrait and wildlife photography.
References
Wade O’Connor
Trade Marketing Manager
Distell Africa
+27670517280
Leanne Curry
South African Breweries Trade Marketing
+27835712766
Ryan Pieters
Head of Sales Distribution Distell Africa
+27 82 924 1770
Timeline
National Marketing Manager
RETAIL INSIGHT
01.2013 - Current
Senior Account Manager
MTN SA
01.2008 - 01.2013
Event Manager
RUSCO EVENT MANAGEMENT & HOSPITALITY
01.2005 - 01.2008
Bachelor of Social Science - Sports Management
University of Natal, Varsity
01.2002 - 12.2005
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Our Lady of Fatima Convent School
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