Craig Kimu
Summary
Innovative, result oriented and hardworking Marketing Specialist with over 10 years of experience in the marketing and media industry. Offering expert insights into creating promotional strategies that capture emerging market trends. Highly proficient in SEO practices and knowledgeable in digital marketing and new media. Proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
6
6
years of professional experience
Work History
Brand and Marketing Consultant
Ecosmart Pest Control
02.2022 - Current
- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with different key accounts.
- Regularly updated and edited content for websites.
- Consulted with clients on business issues and developed innovative, high-impact proposals.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Conducted market research and reported on clients' competition.
- Consulted with clients on business issues and developed innovative proposals.
- Determined optimal variation of, and resource allocation to media outlets by analyzing consumer data to meet company's advertising goals.
- Achieved client vision and marketing objectives by collaborating with different departments.
- Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing sales revenue by 5% over 2 months.
- Managed annual marketing budgets for different clients.
- Created customized marketing materials to increase product awareness.
- Coordinated with social media, public relations and other teams to execute product introductions.
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
- Wrote engaging and successful marketing, advertising and website copy.
- Tracked key metrics and developed spreadsheets and data models.
- Attracted new clients by creating and implementing innovative marketing strategies.
Travel Services Manager
Ntsako Travel Africa
02.2021 - 12.2021
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Carried out day-day-day duties accurately and efficiently.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Worked flexible hours; night, weekend, and holiday shifts.
- Performed duties in accordance with applicable standards, policies and regulatory guidelines to promote safe working environment.
- Maintained energy and enthusiasm in fast-paced environment.
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Offered friendly and efficient service to customers, handled challenging situations with ease.
- Developed and maintained courteous and effective working relationships.
- Served customers and followed outlined steps of service.
- Identified issues, analyzed information and provided solutions to problems.
- Resolved problems, improved operations and provided exceptional service.
- Exceeded goals through effective task prioritization and great work ethic.
- Participated in team-building activities to enhance working relationships.
- Used coordination and planning skills to achieve results according to schedule.
- Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
Booking Consultant
Citation Travel International
04.2020 - 02.2021
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Carried out day-day-day duties accurately and efficiently.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Worked flexible hours; night, weekend, and holiday shifts.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Developed and maintained courteous and effective working relationships.
- Identified issues, analyzed information and provided solutions to problems.
- Resolved problems, improved operations and provided exceptional service.
- Participated in team-building activities to enhance working relationships.
- Used coordination and planning skills to achieve results according to schedule.
- Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
- Exceeded goals through effective task prioritization and great work ethic.
Repair Manager and Sales Consultant
MTN
10.2016 - 05.2019
- Kept track of equipment, inventories and system upgrades in order to prepare and present detailed reports to upper management.
- Analyzed and identified equipment failure root causes and initiated correction actions.
- Completed partial or full dismantling of equipment to quickly repair or replace defective components and restore functionality.
- Paid close attention to guidelines, specifications and detailed instructions to continuously adhere to strict operational and maintenance regulations.
- Procured pricing information from various vendors to support cost-effective purchasing.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Provided customer service and support.
- Product Knowledge.
- Repairs Management
- Sales and Marketing
Radio Presenter
Equity Fm
06.2016 - 08.2016
- Announced ads, song switches and breaking news segments for radio broadcasts.
- Selected and created audio cuts and pre-produced audio programs for more fluid broadcasting.
- Found, researched, fact-checked and wrote scripts for relevant topics in local news.
- Facilitated live coverage of special events, promotions and sports matches.
- Interviewed show guests and moderated discussions.
- Researched topics for comment and discussion.
- Made promotional appearances at public events.
- Read prepared scripts for radio and television shows.
- Delivered exceptional programming to audience members by always researching events, guests and programs thoroughly.
- Announced station programming information, schedules and station breaks.
- Introduced upcoming broadcasts and guided audience through entertainment.
- Engaged with audience members through telephone calls and personal commentary on musical selections, political happenings and other items of interest.
- Answered listener calls regarding song requests, giveaways and commentary.
- Built broadcast storylines to interest listeners and grow station audience.
- Presented weather, news and commercials to listeners.
- Conferred with advertising partners to develop and deploy effective promotional strategies.
- Spearheaded promotional appearances on behalf of station and to increase sales for advertisers.
Head Marketing and Public Relations
Dominion Innovative Creations
01.2015 - 10.2015
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Carried out day-day-day duties accurately and efficiently.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Worked flexible hours; night, weekend, and holiday shifts.
- Maintained energy and enthusiasm in fast-paced environment.
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Improved operations through consistent hard work and dedication.
- Exceeded goals through effective task prioritization and great work ethic.
- Participated in team-building activities to enhance working relationships.
- Performed duties in accordance with applicable standards, policies and regulatory guidelines to promote safe working environment.
- Raised brand awareness through consistent marketing efforts and product campaign launches.
- Researched, negotiated, implemented and tracked advertising and public relations activities.
- Consulted with advertising agencies to arrange promotional campaigns in various types of media.
- Conducted market and public opinion research related to company's reputation and positioning among key stakeholder audiences.
- Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
- Built professional relationships with distributors, customers and media staff by attending trade shows.
- Coordinated and managed sponsorships and sponsorship activation.
- Wrote press materials and delivered presentations to media representatives.
- Developed innovative marketing and PR strategies.
- Managed internal, external and crisis communications.
- Communicated with media weekly to build relationships and optimize press coverage.
- Monitored marketing content for quality, accuracy and impact.
- Reported on press coverage recaps to determine areas for improvement.
- Collaborated with external PR firms, as well as internal sales and marketing managers, to determine branding, product positioning and media messages.
- Conducted market analysis and monitored competitive activity.
- Collaborated with media to encourage company and product coverage and promote brand mission and values.
- Defined and achieved project and overall organizational vision, strategies and tactics.
- Produced and distributed internal and external communications.
- Collaborated with production team to coordinate advertisements and promotions.
- Designed and implemented strategic business plan objectives.
- Drafted and edited content for organizational publications, employee newsletters and stockholders' reports.
- Supervised and monitored media purchasing from media outlets.
- Designed and created campaign e-mail invitations, articles and marketing videos.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
Education
High School Diploma -
Prince Edward School
10.2009
Advanced Level High School -
Mount Pleasant High
10.2011
Journalism - Media Studies And Journalism
Speciss College
11.2014
Skills
- Inbound and Outbound Marketing
- Consumer Behavior
- Industry Trends
- Website Copy
- Data and Trend Forecasting
- Survey Design and Development
- Marketing Analytics
- Client Meetings
- Developing Presentations and Reports
- SEO Strategies
- Social Media Integration
- Administering Social Media Accounts
- Database Skills
- Data Mining Software
- Data Visualization
- Evaluation of Marketing Campaigns
- Analyzing Data
- Customer Demographics
- Consumer Buying Habits
- Computer Proficiency
- Content Management
- Lead Generation Campaigns
- Skilled in Microsoft Office
- Opinion Polls
- Product Marketing
- Contract Performance Monitoring
- TV Broadcasting
- Customer Preferences
- Continuous Improvement Process
- Personnel Management
- Corporate Communications
- Promotions and Marketing Strategies
- Google Insights
- Customer Consultations
- Social Media Content Writing
- Data Collection Processes
- Content Marketing
- Product Management and Branding
- Campaign Implementation
- Blog Posts
- Consultative Sales Techniques
- GoldMine CRM
- Channel Marketing
- Target Audience Analysis
- Client Retention
- Brand Development
- Global Marketing
- Social Media Best Practices
- Integrated Marketing
- Adobe Creative Cloud
- Customer Presentations
- Customer Inquiries and Responses
- Customer Complaint Resolution
- Audience Engagement Techniques
- Marketing Collateral Development
- Event Logistics
- Market Positioning
- Telesales Background
- Outbound Surveys
- Market Share Growth
- Pricing Analysis
- Direct Mail Campaigns
- Business Needs Analysis
- Public and Media Relations
Timeline
Brand and Marketing Consultant
Ecosmart Pest Control
02.2022 - Current
Travel Services Manager
Ntsako Travel Africa
02.2021 - 12.2021
Booking Consultant
Citation Travel International
04.2020 - 02.2021
Repair Manager and Sales Consultant
MTN
10.2016 - 05.2019
Radio Presenter
Equity Fm
06.2016 - 08.2016
Head Marketing and Public Relations
Dominion Innovative Creations
01.2015 - 10.2015
High School Diploma -
Prince Edward School
Advanced Level High School -
Mount Pleasant High
Journalism - Media Studies And Journalism
Speciss College
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