Summary
Overview
Work History
Education
Skills
• Hobbies: Golf, Hunting, and networking
Timeline
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Cor Christie

Cor Christie

Senior Manager On Sales And Trading
Pretoria

Summary

Results - Driven Market Agent and Senior Sales Manager with over 21 years of experience in the South African fresh produce industry. Enjoy complex trading situations Proven expertise in trading, establishing daily pricing through available mechanisms, supply chain engagement, and client management across chain stores, wholesalers, rural markets, and hawkers. Adept at leading teams, building trust-based relationships with diverse stakeholders, and consistently securing preferred supplier status through strategic service and credibility management.

Overview

25
25
years of professional experience

Work History

Owner - Self-employed

Caishen Capital SA
01.2025 - Current

· Trading in commodities.

· Precious metals, destined for Dubai.

· Fuel, for local market and SADEC countries.

· Grain for export to SADEC countries.

Senior Manager on Sales

Noordvaal Market Agents
07.2020 - 11.2024
  • Oversaw and managed vegetable section sales at a retail outlet in Pretoria, ensuring stock availability, customer satisfaction, and sales targets were met.
  • Expanding your buyer base and identifying new offtake opportunities are essential for sustaining growth and profitability.
  • Establishing long-term, mutually beneficial relationships with farmers is vital for securing a consistent supply of quality produce and fostering trust within the agricultural community.
  • Building trust with local buyers and expanding your network to include buyers from other areas and provinces through phone sales requires a strategic approach that emphasizes relationship-building, transparency, and consistent communication.
  • Vetting buyers before initiating sales is crucial to ensure reliable transactions and maintain the integrity of your produce business, which I am responsible for.
  • Determining price daily on all different vegetable lines for accurate sales, to move produce and growth.
  • Effectively managing and educating your labour force while minimizing losses and theft is crucial for maintaining productivity and profitability in your agricultural operations.
  • Organizing farm days in various regions is an excellent strategy to build personal relationships with farmers, share knowledge, and promote sustainable practices.
  • Visiting farmers to collaboratively plan the upcoming season is a proactive approach that fosters strong partnerships and ensures mutual success.
  • Engaging with seed companies to introduce new and propose new varieties to producers.
  • Responsible for the procuring, trading, and selling of fresh produce to chain stores, wholesalers, and the informal market.
  • Managed pricing negotiations, daily trading strategies, and client relationships, producers, and buyers.
  • Building strong trust with buyers and suppliers from diverse cultural and business backgrounds is essential for fostering long-term, successful partnerships.
  • Building a strong workplace culture and fostering client trust through consistent, values-driven leadership are pivotal for long-term success.
  • Overseeing a labour force of up to 20 team members to ensure seamless daily operations requires a blend of strategic planning, effective communication, and adaptive leadership.

Senior Manager on Sales

RSA Market Agents
03.2008 - 06.2020
  • Served as Senior Sales Floor Manager for the vegetable section in Pretoria, overseeing daily operations, team performance, and customer service excellence.
  • Procuring produce, establishing relationships with farmers for long lasting relationships.
  • Responsible for and managing the stocktake daily, personally and overseeing the stocktake labour.
  • Gaining trust on local buyers and network of buyers from other areas and provinces, over the phone sales.
  • Vetting of buyers before sales on the account which I am responsible for.
  • Determining price daily on all different vegetable lines for accurate sales, to move produce and growth.
  • Effectively managing and educating a labour force to minimize losses and theft is crucial for maintaining operational efficiency and safeguarding company assets.
  • Setup and organizing and arranging farm days in different areas with farmers for the personal experience with them.
  • Visiting farmers to discuss and plan the season with them.
  • Linking up with seed companies to discuss and propose new varieties to producers.
  • Managing creditors effectively is essential for maintaining healthy cash flow and fostering strong business relationships. Here are some strategies to help you manage your creditors' accounts and ensure buyers adhere to established arrangement

Manager on Sales Floor

DW Fresh Market Agents Pretoria
05.2006 - 03.2008
  • Responsible for managing the sales floor in the vegetable section in Pretoria, including supervising staff, maintaining stock levels, and driving sales performance.
  • Establishing strong, long-term relationships with farmers to procure produce reliably involves building trust, transparency.
  • Responsible for and managing stocktake daily.
  • Gaining trust from local and out-of-province buyers — especially over the phone takes a strategic mix of professionalism, consistency, and value-based communication.
  • Vetting buyers before extending sales on account (i.e., selling on credit) is crucial to protect your business from non-payment risks, fraud, and delays. Since I took responsibility.
  • Determining daily prices on various vegetable lines for accurate sales, to move produce and growth.
  • Managing and educating your labour force effectively — while minimizing losses and theft — is crucial for keeping your operation efficient and profitable
  • Managing creditor accounts effectively—especially keeping buyers aligned with agreed payment terms—is vital to maintaining healthy cash flow and good business relationships.

Junior Salesman

Du Plessis En Wolmarans (Dupwol)
02.2003 - 05.2006
  • As a Junior Sales Representative in the vegetable section, your role is pivotal in driving sales and fostering strong relationships with customers
  • Selling fresh produce at markets in South Africa
  • Expanding your customer base and discovering new sales channels for fresh produce in South Africa involves a multifaceted approach.
  • Conducting daily stock takes is a crucial practice for maintaining accurate inventory records and ensuring smooth operations in any business.

Agronomist (Statistical Trials)

Syngenta Seed Co
01.2001 - 02.2003
  • Conducted crop trial programs and collaborated with senior agronomist Gawie van Staden on nationwide projects.
  • Soil preparation, planting of maize trials, conducting observations throughout growth, harvesting trials and concluding the data gathered.
  • Liaising with maize breeder after info and data was concluded.

Construction & International Experience

Anderson Projects (UK) – Construction Work
06.2001 - 12.2001
  • Skilled work.
  • Focussing on carpentry.
  • Built portacabin modular units in factory line.

Education

No Degree - Agricultural Studies

Landboukollege Potchefstroom
Potchefstroom
04.2001 -

High School Diploma -

Hoërskool Lichtenburg
Lichtenburg
04.2001 -

Skills

Leadership & Labour Force Management (12–20 employees)

• Hobbies: Golf, Hunting, and networking

Sports & Achievements

Provincial Colours – Action Cricket:

  • Western Transvaal / North-West (2003–2008)
  • Wes Gauteng (2011)
  • School Athletics: Cricket, Rugby, Tennis, Track


  • Club Cricket: Lafarge Cricket Club (Ages 17–22) Castle Light League


Community Involvement

  • Supporter and fundraiser for children’s home/orphanage in Krugersdorp: providing food, clothing, and toys sourced via friends and sponsors.

Timeline

Owner - Self-employed

Caishen Capital SA
01.2025 - Current

Senior Manager on Sales

Noordvaal Market Agents
07.2020 - 11.2024

Senior Manager on Sales

RSA Market Agents
03.2008 - 06.2020

Manager on Sales Floor

DW Fresh Market Agents Pretoria
05.2006 - 03.2008

Junior Salesman

Du Plessis En Wolmarans (Dupwol)
02.2003 - 05.2006

Construction & International Experience

Anderson Projects (UK) – Construction Work
06.2001 - 12.2001

No Degree - Agricultural Studies

Landboukollege Potchefstroom
04.2001 -

High School Diploma -

Hoërskool Lichtenburg
04.2001 -

Agronomist (Statistical Trials)

Syngenta Seed Co
01.2001 - 02.2003
Cor ChristieSenior Manager On Sales And Trading