Coenraad Van Tonder

Pharmaceutical Sales Representative with a specific focus on:

• Urology (Over‑Active Bladder, Urinary Urgency, Incontinence)
• Oncology (Prostate Cancer)
• Anti‑Infectives (ICU Fungal Infections, Candidiasis, Candidemia)
• Transplantation (Immunosupression)
• Antibiotics (Fidaxomicin for C.diff, Water‑Soluble Amoxiclav)

• Coordinated with internal stakeholders such as Product Managers, Medical, Market Access, Ethics & Compliance, Pharmacovigilance and Finance departments to ensure seamless delivery of products and services from pre-sale through post-sale support.
• Attended industry conferences and networking events regularly, driving brand awareness and fostering valuable connections within the market sector.
• Utilized CRM software (Veeva CRM) to track leads, follow-ups, and other essential data points for improved pipeline management.
• Conducted informative presentations for physicians and other healthcare professionals, enhancing the understanding of product benefits and features.
• Completed thorough competitor analysis to understand market trends and identify areas of opportunity for growth.
• Stayed up-to-date on industry advancements by participating in continuing education courses and attending relevant seminars.
• Documented client interactions, sales and pitches delivered in CRM system.
• Provided valuable feedback to product development teams based on customer insights, contributing to the continuous improvement of product offerings.
• Penetrated new territories, successfully establishing relationships with healthcare professionals in previously unworked areas (Eastern Cape).
• Leveraged extensive product knowledge to articulate compelling value propositions that resonated with prospective customers'' needs and pain points.
• Provided exceptional customer service by addressing client concerns promptly and offering tailored solutions to meet their needs.
• Increased sales revenue by establishing long-term relationships with key clients and healthcare providers.
• Implemented successful marketing strategies for new product launches, resulting in high adoption rates among healthcare providers.
• Assisted in organizing educational workshops for healthcare providers to enhance their understanding of the company''s products and increase overall usage rates.
• Expanded market share by proactively prospecting new clients through targeted cold calls, emails, and in-person meetings.

• Pharmaceutical Sales Representative with a specific focus on:
• Gastroenterology (Proton‑Pump Inhibition, Omeprazole & Pantoprazole)
• Pulmonology (Leukotriene Receptor Antagonists, LTRA, Montelukast)
• Cardiology (CCBs, Platelet Aggregation Inhibitors)
• Antibiotics (Ciprofloxacin)
• Antihistamines (HRA, Levocetirizine)

• Collaborated with team members to improve overall sales performance and reach collective goals.
• Developed key relationships with medical professionals, leading to consistent referrals and increased customer base.
• Increased sales revenue by consistently meeting and exceeding sales targets through strong relationship building and product knowledge.
• Supplied hospitals and physicians with in-depth information on a portfolio of scheduled molecules.
• Implemented diverse marketing and promotional strategies to enhance brand performance in target markets.
• Nurtured long-term client relationships through regular follow-up visits, ensuring satisfaction with products and services provided.

• Managed key accounts and provided advise on e‑Commerce & Electronic Banking Solutions; including Working Capital Management, Cash Handling and Information solutions.

• Built and maintained relationships with clients to provide ongoing support.
• Developed long-lasting relationships with clients to ensure consistent retention and loyalty.
• Maintained up-to-date knowledge on industry trends and regulations, ensuring accurate advice was provided to clients at all times.
• Mentored junior advisors, fostering a supportive team environment focused on growth and learning.

• Managed a 'Large Business' (classification of enterprise turnover) portfolio, that included Business and Agriculture clients.

• Advised on Banking Credit Facilities, Risk, Liabilities, Assets and overall Business Banking relationships, ensuring their financial needs were met and exceeded.
• Streamlined internal processes to improve efficiency, allowing more time for client interactions and relationship building.
• Maximized revenue generation through careful assessment of loan applications and diligent follow-up on delinquent accounts.
• Reviewed deposit profitability analysis and outlined strategies to bring unprofitable accounts back to productive status.

• Consulted a variety of clients on the benefits and use of Electronic Banking offering by Absa Bank. Clients
  included SMEs, Commercial. Corporate and Public Sector entities.

• Achieved high levels of accuracy in transaction processing by adhering strictly to established protocols and guidelines.
• Streamlined the onboarding process for electronic banking customers, improving efficiency and reducing errors.
• Supported the development of marketing materials for electronic banking products, increasing product adoption among existing customers.

• Conducted regular audits of electronic transactions to ensure compliance with regulatory requirements and bank policies.