Cleo Cupido

Focus: Creator Monetization & Merchandising

• Developed and executed merchandising campaigns for creator partners, boosting adoption and engagement.
• Established a framework for scaling creator growth initiatives across multiple teams.
• Analyzed campaign results to refine strategies across product development and business development.

Focus: Partner Insights & Automation

• Spearheaded automation tools and improved partner data integrity
• Increased engagement by 68% through enriched profiling and segmentation
• Developed insight-led lifecycle campaigns across publisher segments

Focus: Acquisition Automation & Funnel Optimization

• Launched MVP to automate partner onboarding using behavioral triggers (↓ manual work by 40%)
• Led GTM strategies for non-paid acquisition channels
• Reduced time-to-productivity by 33% with funnel and activation experiments

Focus: Team Leadership & Ops Transformation

• Scaled acquisition team efficiency by 45%
• Transitioned 24/7 support to 24/5, increasing CSAT
• Drove global support transformation through tooling and change management

Focus: Partner Recruitment Strategy

• Built and ran structured onboarding programs for partners and internal hires
• Managed CRM pipelines and campaign outreach for new partner acquisition

• Project Supervisor – The Creative Counsel (2014)
• Teaching Assistant – Sarepta Secondary (2014)