Claire Termets Griffin

• Client: South African Tourism
• Strategic Leadership: Developing and executing the digital business unit's strategic vision, aligning it with the overall company strategy and market opportunities. This includes identifying growth areas, defining target audiences, and setting key performance indicators (KPIs).
• P&L Management: Taking full ownership of the unit's profit and loss (P&L), managing budgets effectively, and driving revenue growth through various digital channels and initiatives.
• Team Leadership & Development: Building, leading, and motivating a high-performing team across various digital disciplines. This includes hiring, training, mentoring, and fostering a collaborative and innovative work environment.
• Digital Marketing & Sales Oversight: Overseeing the development and execution of digital marketing strategies, including SEO/SEM, social media, content marketing, email marketing, and paid advertising.
• Product Strategy & Development: Collaborating with product teams to define and prioritize the development of digital products and services that meet customer needs and drive business growth.
• Technology Collaboration: Working closely with technology teams to ensure the digital infrastructure supports the business unit's goals and enables innovation.
• Customer Experience Focus: Championing a customer-centric approach, ensuring a seamless and positive digital experience across all touchpoints.
• Data Analysis & Reporting: Utilizing data and analytics to track performance, identify trends, measure ROI, and make data-driven decisions to optimize strategies and improve results.
• Stakeholder Management: Effectively communicating the unit's performance, strategies, and challenges to senior leadership, other business units, and external partners.
• Market Awareness & Competitive Analysis: Staying abreast of industry trends, emerging technologies, and the competitive landscape to identify opportunities and threats.
• Compliance & Governance: Ensuring the digital business unit operates within relevant legal, regulatory, and ethical guidelines.

• Client: Heineken Beverages - Savanna,Bernini, Amarula and Hunters
• Integrated Strategic Vision: Developing and implementing a holistic strategic vision for the business unit that seamlessly integrates ATL (mass media advertising like TV, radio, print, outdoor) and BTL (direct marketing, promotions, events, digital, PR - Influencers, content creators and risk mitigation) activities to achieve business objectives.
• P&L Ownership: Taking full accountability for the business unit's profit and loss (P&L), managing budgets across all marketing and operational functions, and driving revenue growth through integrated campaigns and initiatives.
• Cross-Functional Team Leadership: Leading and inspiring a diverse team that may include marketing managers (ATL, BTL and PR), digital specialists, sales teams, creative teams, and product development (Savanna Neat), ensuring seamless collaboration and alignment.
• Brand Experience Consistency: Ensuring a consistent and compelling brand message and experience across all consumer touchpoints, regardless of the channel. This requires a deep understanding of the brand identity and target audience.
• Integrated Campaign Development & Execution: Overseeing the planning, development, and execution of integrated marketing campaigns that leverage the strengths of both ATL,BTL and PR channels to maximize reach, engagement, and impact.
• Digital Transformation & Integration: Championing the effective integration of digital strategies and technologies across all aspects of the business unit's operations and marketing efforts.
• Customer Journey Optimization: Understanding and optimizing the entire customer journey, ensuring a smooth and engaging experience from initial awareness through purchase and post-purchase engagement across all online and offline interactions.
• Data-Driven Decision Making: Utilizing data and analytics from all channels to measure campaign effectiveness, understand customer behavior, identify opportunities for optimization, and inform strategic decisions.
• Stakeholder Management: Collaborating effectively with senior leadership, other business units, external agencies (advertising, media, digital, PR), and key partners to ensure alignment and achieve business goals.
• Market Analysis & Competitive Landscape: Staying informed about market trends, consumer behavior, and competitor activities across all channels to identify opportunities and threats.
• Budget Management & ROI Analysis: Developing and managing comprehensive budgets for all TTL activities and rigorously analyzing the return on investment (ROI) of integrated campaigns.
• Talent Development: Building and nurturing a high-performing, integrated team by attracting, developing, and retaining top talent across various disciplines.

Baking & Product Development:

Developing and Refining Recipes: Creating original recipes and adapting existing ones for breads, pastries, cakes, cookies, and other baked goods.
Baking and Production: Overseeing or directly participating in the baking process, ensuring quality, consistency, and adherence to food safety standards.
Ingredient Sourcing and Management: Selecting and ordering high-quality ingredients, managing inventory levels, and negotiating with suppliers.
Quality Control: Ensuring all baked goods meet the bakery's standards for taste, appearance, and freshness.
Planning and Pricing: Determining the bakery's offerings, setting prices that are competitive and profitable.
Staying Current with Trends: Researching new baking techniques, ingredients, and flavour trends to keep the bakery's offerings fresh and appealing.
Financial Management: Overseeing the bakery's finances, including budgeting, managing expenses, tracking revenue, and ensuring profitability.
Marketing and Sales: Developing and implementing marketing strategies to attract and retain customers, including online presence, local outreach, promotions, and customer service initiatives.
Customer Service: Ensuring excellent customer service by staff, handling customer inquiries and complaints, and building customer loyalty.

• Company Overview: Brave Group
• Manage, maintain, collaborate, measure and report on all clients and teams
• Incorporate company procedures and policies in operations of business unit
• Monitor and review TTL and Digital project activities and ensure its completion within scheduled time and budget
• Manage business activities focusing on financial and strategic growth of organization
• Create new marketing strategies and monitor QA and QC measures
• Build strong relationship with the customers in order to maintain good revenue growth
• Manage start-up costs and finances of business unit by efficient financial management
• Create harmonious working environment, train and mentor staff and motivate all team members to perform efficiently
• Explore and analyse market trends and identify new opportunities in assigned region
• Coordinate with Marketing team to develop and implement operational plans for new product launches
• Work on requirements provided by senior management whenever required
• Developed and implemented a strong market model to regularly evaluate market movement and trends
• Effectively supported data-driven marketing and sales activities
• Managed project administration and internal and external communications
• Fostered relationships to maintain existing clients, while developing new relationships to attract potential clients
• Brave Group

• Company Overview: Fleet Telematics
• Managing all marketing for the company and activities within the marketing department
• Developing the marketing strategy for the company in line with company objectives
• Coordinating marketing campaigns with sales activities
• Overseeing the company’s marketing budget
• Creation and publication of all marketing material in line with marketing plans
• Planning and implementing promotional campaigns
• Manage and improve lead generation campaigns, measuring results
• Overall responsibility for brand management and corporate identity
• Preparing online and print marketing campaigns
• Monitor and report on effectiveness of marketing communications
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
• Analysis of potential strategic partner relationships for company marketing
• Risk Assessment
• Co-ordinate all tender submissions
• Co-ordinate on-boarding of New Customers
• Fleet Telematics

• Create and re-establish McCann through digital communication
• Manage and drive the pitch process (up to 15 people in a team)
• Submit tenders
• Develop communication strategies
• Manage Client relationships
• Profile and connect with new clients
• Competitor analysis of Clients
• Manage and implement the Insights Exchange process for McCann
• International reporting and collaboration on big projects
• Drive the on-boarding process of New customers

• Client relationship building
• Creative delivery management
• Billing
• Revenue Generation

• Client relationship building
• Creative delivery management
• Billing
• Revenue Generation