Microsoft 365
Claire Louise Norris
National Key Account Manager
Rangeview
Summary
Resilient, adaptable, and results-focused — I’m a National Key Account Manager in the FMCG industry, passionate about building strategic partnerships that drive brand growth and in-store performance. With strong skills in negotiation, relationship management, and team leadership, I thrive in dynamic, high-pressure environments.
Proud to have won Shoprite Supplier of the Year 2024, I’m now seeking new opportunities to bring my energy, insight, and commercial acumen to a forward-thinking FMCG team.
Overview
26
26
years of professional experience
2004
2004
years of post-secondary education
Work History
National Key Account Manager
McCain Foods
08.2016 - 04.2025
- Developed strong relationships with national clients through effective communication and negotiation skills.
- Increased overall sales performance by implementing strategic account management plans.
- Conducted ongoing competitor analysis, remaining current on industry news and emerging trends to inform strategic decision making.
- Provided exceptional support to clients, fostering long-term partnerships and generating repeat business.
- Achieved high client satisfaction by identifying and addressing key account needs.
- Mentored junior colleagues on best practices related to key account management strategies as well as ongoing professional development.
- Collaborated with cross-functional teams to deliver tailored solutions for key accounts.
- Facilitated regular account reviews and provided updates on progress toward established goals, promoting transparency in client relationships.
- Analyzed sales and customer data to identify trends and opportunities for increased profitability.
National Key Account Manager
Premier Foods
07.2014 - 03.2015
- Customer Account Strategies
- Sales growth (by category)
- Budgets & forecasting (volume)
- Channel & cost management / free stock
- Pricing & Term negotiations
- Communication & Interdepartmental synergy
- New product launches
- Account Management (Financial)
- Customer relationships management
- Returns / claims management
- Supplier relationship management
- Technical trouble shooting - internal & external
National Key Account Manager
SC Johnson
07.2013 - 06.2014
- Align account plans to the Corplan.
- Develop a sales strategy within the account planning process.
- Build and develop plans within the customer mix to deliver the required account volume and profit objectives for the overall company.
- Achieve sales and trade money budgets.
- Manage the implementation of fact-based selling and category management with KAMs and trade.
- Deliver on Customer P&L.
National Customer Manager : Shoprite – Grains Division (Tastic, Jungle, Milling, King Food & Albany)
Tiger Brands
06.2012 - 06.2013
- To implement Customer strategy and activity plans at a National, regional and customer level, thereby growing individual business units in line with Company set objectives
- To assist in the achievement of volume and profitability targets with the customer account on a National and Regional level.
- To ensure implementation of the agreed National and Regional Customer Activity Plan / Promotional Grid
- Gather and Process Data
- Analyze Information
- Interpret and Report on Information
- Administer & Manage all National and Regional Co-ad budgets as signed off by category, in line with KPMG policies & procedures.
- ROI analysis
- Develop a National Customer Activity Plan
- Communicate Customer Strategy and Activity Plan
- Conduct Customer Reviews
- Monitor and Execute National and Regional Promotional Plan
- Develop a Customer Proposal / Presentation
- Present proposal to the Customer
- Monitor, review and evaluate Proposal
- Monitor and Build Customer Relationships
- Achieve Projected Volume and Market Share Targets
- Monitor Competitor Activity
- Manage Customer Account Profitability
- Interact with TBFS Operational team and lead operational functions
- Manage the POP Category drivers
- Identify ranging opportunities
- Ensure speed to market on all innovation
- Manage all POS material commitments
- Communicate depot stock issues with Customers, Customer Manager’s, supply chain and TBFS Operational team.
- Develop and foster relationships with TBFS operational team.
Inland Customer Manager : Shoprite & PnP – Grains Division (Tastic, Jungle, Milling, King Food & Albany)
Tiger Brands
04.2007 - 05.2012
- To implement Customer strategy and activity plans at a regional and customer level, thereby growing individual business units in line with Company set objectives
- To assist in the achievement of volume and profitability targets with the customer account on a Regional level.
- To ensure implementation of the agreed Regional Customer Activity Plan / Promotional Grid
- Gather and Process Data
- Analyze Information
- Interpret and Report on Information
- Administer & Manage all Inland and National Co-ad budgets as signed off by category, in line with KPMG policies & procedures.
- Develop a Regional Customer Activity Plan
- Communicate Customer Strategy and Activity Plan
- Conduct Customer Reviews
- Monitor and Execute Regional Promotional Plan
- Develop a Customer Proposal / Presentation
- Present proposal to the Customer
- Monitor, review and evaluate Proposal
- Monitor and Build Customer Relationships
- Achieve Projected Volume and Market Share Targets
- Monitor Competitor Activity
- Manage Customer Account Profitability
- Implement signed off Planograms at store level
- Interact with TBFS Operational team and lead operational functions
- Manage the POP Category drivers
- Identify ranging opportunities
- Ensure speed to market on all innovation
- Manage all POS material commitments
- Communicate depot stock issues with Customer Manager’s, supply chain and TBFS Operational team.
- Develop and foster relationships with TBFS operational team.
- Deal sheet capture responsibility
- Check and agree pricing with debtors
Assistant Customer Manager – Grains Retail Division (Shoprite, Spar & Pick ‘n Pay)
Tiger Brands
04.2005 - 03.2007
- To implement Customer strategy and activity plans at a regional and customer level, thereby growing Tiger brands in line with set objectives
- To assist in the achievement of volume and profitability targets with the customer account on a Regional level.
- To ensure implementation of the agreed Regional Customer Activity Plan / Promotional Grid
- Gather and Process Data
- Analyze Information
- Interpret and Report on Information
- Administer & Manage all Inland and National Co-ad budgets as signed off by category, in line with KPMG policies & procedures.
- Assist in developing Regional Customer Activity Plan
- Communicate Customer Strategy and Activity Plan
- Assist in Conducting Customer Reviews
- Monitor and Execute Regional Promotional Plan
- Assist in Developing a Customer Proposal / Presentation
- Assist in presenting proposal to the Customer
- Monitor, review and evaluate Proposal
- Monitor and Build Customer Relationships
- Achieve Projected Volume and Market Share Targets
- Monitor Competitor Activity
- Manage Customer Account Profitability
- Implement signed off Planograms at store level
- Interact with TDFS and lead operational functions
- Manage the POP Category drivers
- Identify ranging opportunities
- Ensure speed to market on all innovation
- Manage all POS material commitments
- Communicate depot stock issues with Customer Manager’s, supply chain and TDFS
- Develop and foster relationships with TDFS
- Deal sheet capture responsibility
- Check and agree pricing with debtors
Admin. Assistant – Group Customer Manager Retail & 5 x Customer Managers
Tiger Brands
11.2003 - 03.2005
- General Secretarial duties i.e. Diary management, travel arrangements, presentations, customer contact reports, etc.
- Expense tracking comparative to budget on a monthly basis (Travel, entertainment, cell phone etc.).
- Gathering and processing of data i.e. Drawing & Analyzing of sales figures from Sales Reporting program Cognos, AC Nielsons data for reviews.
- Preparing reports on daily, weekly and monthly basis. (Incentive updates, sales tracking on effectiveness of promotional activities, sales tracking on new products etc.)
- Preparing of Customer reviews on a monthy basis (Analysis of value & volume performance by Customer & Category).
- Managing of Co-ad budget template with updated data & Management of Co-ad spend tracking documents.
- Trading Terms – setting up of master file for all retail accounts.
- Innovation – Management of New Product listing monitor.
- Gathering data for input into Customer Account Plans updated monthly (Sales volumes, Nielsons Data, Customer info)
- Liaison / Communicating with entire Customer Management & Category Management teams at all levels.
- Liaison / Communicating with Customers / Buyers at all levels.
- Dealing with Customer queries ito pricing, deals, promotions, deliveries etc.
Admin. Assistant – Group Customer Manager W/Sale & Independents 1 x Customer Manager
Tiger Brands
10.2001 - 10.2003
- Job functions as above.
- Conference co-ordination of 6 weekly CPM (Cycle Planning Meeting) for 70 Delegates
- Compiling and preparation of briefing book/CD for CPM requires input from all aspects of the business
Personal Assistant to Regional Sales Manager , Brand Development Manager & Sales Secretary to 8 Trade Sales Managers & 30 Sales Representatives
Tiger Milling - Randfontein
05.1999 - 09.2001
- Responsibilities for Regional Sales Manager & Brand Development Manager
- Balancing of Daily Sales / Gauteng channel analysis
- Drawing of detailed reports on a daily / weekly / monthly basis
- Diary management / Travel arrangements
- Typing & Filing
- Processing of Purchase orders and invoices on Oracle system
- Preparing Sales Reports & Presentations
- Ordering and Monitoring of Marketing / Promotional Material for Gauteng Region
- Distribution and Administration of all Donation requests
- 20 Keys program facilitator for the Sales Department
- Responsibilities for 8 Sales Managers & 30 Sales Representatives
- Typing & preparation of presentations
- Preparing of Marketing reports on all promotions & activities for the Milling Brands
- Resolving of all customer / consumer complaints in accordance with ISO 9002 & SABS 049 standards
- Customer / consumer queries i.e. deliveries, pricing, new customers etc.
- Preparing of opposition price surveys on a weekly basis for entire Gauteng region.
Education
Matriculated - English, Afrikaans, Mathematics, Biology, Science, Typing
PRINCESS HIGH SCHOOL
01.1988 - 1 1992
National certificate - Communication, Accounting, Computer training, Entrepeneurship
ROODEPOORT COLLEGE
No Degree - Marketing Management
Institute of Marketing Management
Johannesburg 1 2002 - 12.2003
Skills
Sales presentations
Training
- ICDL, Passed all 7 Modules
- Finance for non financial managers, Completed
- Tiger Brands Customer School of Mastery, Fully accredited (3 year course, 1st year completed), Commercial Acumen II, Strategic Business Planning & Advanced Selling, Effective Communication & Presentation Skills, Tiger Product Knowledge
Personal Information
- ID Number: 7402230217086
- Driving License: Code 08
- Marital Status: Single
Accomplishments
Proud to have won Shoprite Supplier of the Year 2024 - achieving value, volume, marketshare, GP growth & strong customer relations.
Mentored a graduate over a 2 year period through a Junior Key Account position to a promotion within the company to a Category & Shopper Marketing Specialist at McCain Foods.
Software
Timeline
National Key Account Manager
McCain Foods
08.2016 - 04.2025
National Key Account Manager
Premier Foods
07.2014 - 03.2015
National Key Account Manager
SC Johnson
07.2013 - 06.2014
National Customer Manager : Shoprite – Grains Division (Tastic, Jungle, Milling, King Food & Albany)
Tiger Brands
06.2012 - 06.2013
Inland Customer Manager : Shoprite & PnP – Grains Division (Tastic, Jungle, Milling, King Food & Albany)
Tiger Brands
04.2007 - 05.2012
Assistant Customer Manager – Grains Retail Division (Shoprite, Spar & Pick ‘n Pay)
Tiger Brands
04.2005 - 03.2007
Admin. Assistant – Group Customer Manager Retail & 5 x Customer Managers
Tiger Brands
11.2003 - 03.2005
Admin. Assistant – Group Customer Manager W/Sale & Independents 1 x Customer Manager
Tiger Brands
10.2001 - 10.2003
Personal Assistant to Regional Sales Manager , Brand Development Manager & Sales Secretary to 8 Trade Sales Managers & 30 Sales Representatives
Tiger Milling - Randfontein
05.1999 - 09.2001
Matriculated - English, Afrikaans, Mathematics, Biology, Science, Typing
PRINCESS HIGH SCHOOL
01.1988 - 1 1992
National certificate - Communication, Accounting, Computer training, Entrepeneurship
ROODEPOORT COLLEGE
No Degree - Marketing Management
Institute of Marketing Management
1 2002 - 12.2003
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