CINOVEA SMEDLEY
PROPERTY PROFESSIONAL
Southfield
Summary
To add value to the company that I work for and with.
Goal-oriented manager with distinguished experience in retail property and proven leadership abilities. Expert in increasing turnover revenue, footcount and customer satisfaction. Committed to streamlining procedures while optimizing employee talent.
Overview
33
33
years of professional experience
3
3
years of post-secondary education
Work History
Fundraiser
01.1996
- Returned to Cape Town and worked for Mitchell's Plain Foundation as PR /
PR Consultant
ELSPETH GRAHAM
Johannesburg
01.1995
Property
PROPERTY.COZA
05.2018 - Current
- Professional
- Selling property – residential, and commercial, vacant land / plots, sectional title, etc property
- Renting – residential, commercial, and retail property
- Entry and exit inspections for all properties
- Assisting buyers with bond applications and other government grants
Manager
ATHCID
06.2019 - 01.2021
- This started out as a temporary position or more to the point – helping them out, managing the Athlone City Improvement District
- Liaising with all Municipal departments, property owners, service providers, informal traders, tenants, SAPS, provincial services, etc
- Arranging board meetings, minute taking for these meetings and preparing agendas
- Liaise with accountant and auditors preparing the financial year end documents
- Promoting/ repositioning Athlone’s strategic location for corporates – nationals and banks
Owner / Director
Baraka Business Solutions
02.2016 - 04.2018
- Consulting for clients on the following:
- Business linkages, building upcoming companies by linking SMME’s with various roleplayers in the respective industries
- Business Development and Implementation, positioning companies for growth and exposure
- Training / facilitating, customer relations, POS, etc
- Fundraising
General Manger
Garden City Mall
03.2015 - 08.2015
- I was contracted to assist with the effective management of the centre and facilities
- Oversee the Service Level Agreements (SLA’s) and liaise with service providers, legal team, and client to ensure the contracts fulfill the legal requirements as stipulated by Kenyan law
- I worked with the staff appointed, training and setting up procedures for each department
- I was also involved with the following:
- Launched the biggest shopping centre in East Africa, Garden City Mall in Nairobi, Kenya
- Responsible for the overall running / managing of Garden City Mall, a mixed use development which includes a shopping centre, and residential for phase 1
- Presently the office precinct is being constructed as well as phase 2 of the residential
- Develop and implement standard operating procedures for all departments as well as putting reporting structures and the reporting management pack for the owners in place
- Manage / liaise with all contractors to ensure that the SLA’s are attained
- Work very closely with the local and national authorities to ensure the safety of the shopping centre due to the threat of terrorism in Kenya
- Select and train emergency response team for both terrorist attack as well as any other emergency requirement
- Develop and implement “house rules” for tenants – points not covered in lease agreements
- Train/ upskill staff in service delivery and general mall practices
- Assess tenant suitability for shopper profile and also sustainability for tenant
- Re-evaluate tenant mix to offer a wider range of services and products
- Develop marketing strategy for the centre.
Mall General Manager
Grand Baie La Croisette
03.2013 - 02.2014
- Responsible for the overall running / managing Grand Baie La Croisette, a mixed use development which includes a shopping centre, office block, residential (Both RES and Local), clinic, gym
- Developed unique marketing events to ensure clientele/visitors to the shopping centre spent money at shops and eateries on a regular basis in mall, which in turn led to brand loyalty
- Through the targeted marketing campaigns, footfall increased
- Fully utilized the 5000 square metre esplanade for events geared to not only entertain, but also inform, display and encouraged outside participation while developing loyalty from companies on the island
- Develop and implement standard operating procedures for all departments as well as put MIS and ABP in place
- Develop an inclusive team spirit with all staff and service providers, including forging a sense of pride and enthusiasm for the complex
- Manage / liaise with all contractors to ensure that the SLA are attained
- Select and train emergency response team
- Develop and implement “house rules” for tenants – points not covered in lease agreements
- Train/ upskill staff in service delivery and general mall practices
- Assess tenant suitability for shopper profile and also sustainability for tenant
- Re-evaluate tenant mix to offer a wider range of services and products
- Started a regional monthly newspaper to ensure advertising revenue reached the targeted market and ad spend had maximum return on investment.
Mall General Manager
Propcare/Ampa Skywalk
Chennai
05.2011 - 08.2012
- Assess/evaluate all departments and staff to ensure optimum performance
- Develop and implement standard operating procedures for all departments as well as put MIS in place
- Develop training programmes for security and cleaning
- Select and train emergency response team
- Develop and implement “house rules” for tenants – points not covered in lease agreements
- Review all contractors and re-negotiate terms and conditions and include penalty clauses to enforce compliance with contract
- Train/ upskill staff in service delivery and general mall practices
- Developing a budget for the centre for the new financial year
- (they work on an ad-hoc basis)
- Assess tenant suitability for shopper profile and also sustainability for tenant
- Re-evaluate tenant mix to offer a wider range of services and products
- The mall has a boutique hotel on the top floor- work hand-in- hand to ensure client satisfaction.
Vice President
Asipac
Bangalore
10.2010 - 04.2011
- Mall Management
- Provide training to directors, staff, employees, agents and contractors to meet the challenges of the retail market
- Develop standard operating procedures to ensure the mall is optimally managed
- Position the mall by defining the category of services offered based on the demographics, income levels and competition
- Advise, access and manage marketing and promotional activities to ensure a constant and steady footfall
- Review the mall’s overall performance with regards to tenant turnovers/ performances, footfall, trading density
- Develop relationships with community leaders, law enforcement agencies, local government departments, learning institutes, sporting bodies, cultural organisations, media agencies.
Shopping Centre general Manager
Vangate Mall Athlone
Cape Town
01.2006 - 10.2010
- Increased centre’s turnover by ensuring marketing was geared to point of sales
- Planning of marketing and advertising campaigns
- Maintain service level agreements
- Prepare monthly report for management pack
- Build solid relationships with South African Police Services (SAPS), Metro Police, community organisations and all stakeholders
- Manage contractors including micromanaging to obtain set goals
- Set and manage centre’s budget
- Tenant liaison including mentoring poor performing tenants
- Supervise the marketing, maintenance, security and cleaning contractors
- Develop plans with and for each department
- Assist leasing team with marketing of vacant shops
- Handle all tenant and shoppers enquiries and complaints
- Conduct regular building inspections and provide facilities manager with information and repair work to be carried out
- Appointed safety officer for the centre according to the Occupational Health and Safety (OHS) act
- Act as media liaison officer.
Marketing Manager, Media liaison officer
Liberty Promenade Mitchell’s
Cape Town
08.2005 - 01.2006
- Conceptualise and manage a fully integrated annual Marketing and Promotions strategy to increase spend in the centre by focusing on retail promotions and incentives
- To brief, manage and implement advertising campaigns in support of all major generic and seasonal promotions with Design Company
- Manage and promote weekly promotional court bookings
- Developed linkages with local and regional media
- Turned browsers into shoppers
- Liaised with advertising agencies
- Tenant liaison
Marketing Manager
Westgate Mall Mitchell’s
Cape Town
02.2004 - 07.2005
- Increased footfall to centre
- Developed partnerships with local organisations and schools
- Developed linkages with local and regional media
- Developed annual marketing campaign with the focus on increasing footfall to centre
- Liaised with advertising agencies
- Tenant liaison.
Consultant
B.O
01.2003 - 01.2004
- Developed income generating events
- Raised organisation’s profile, working closely with the general manager
- Facilitating workshops
- A synopsis of the first 13 years of my work experience.
01.1997 - 03.2002
- I ran my own PR Consultancy.
marketing assistant
SANLAM PROPERTIES, SANLAM CENTRE PAROW
Parow
01.1990 - 01.1994
- Now called, )
- I was then promoted to Marketing Manager for Westgate Mall in Mitchell's Plain
- I launched Westgate Mall
Education
Certificate for Shopping Centre Management -
University Of Pretoria
Public Relations & Communication Science
Cape Technikon
Cape Town 01.1987 - 12.1989
Skills
Ability to work accurately under pressureundefined
Timeline
Manager
ATHCID
06.2019 - 01.2021
Property
PROPERTY.COZA
05.2018 - Current
Owner / Director
Baraka Business Solutions
02.2016 - 04.2018
General Manger
Garden City Mall
03.2015 - 08.2015
Mall General Manager
Grand Baie La Croisette
03.2013 - 02.2014
Mall General Manager
Propcare/Ampa Skywalk
05.2011 - 08.2012
Vice President
Asipac
10.2010 - 04.2011
Shopping Centre general Manager
Vangate Mall Athlone
01.2006 - 10.2010
Marketing Manager, Media liaison officer
Liberty Promenade Mitchell’s
08.2005 - 01.2006
Marketing Manager
Westgate Mall Mitchell’s
02.2004 - 07.2005
Consultant
B.O
01.2003 - 01.2004
01.1997 - 03.2002
Fundraiser
01.1996
PR Consultant
ELSPETH GRAHAM
01.1995
marketing assistant
SANLAM PROPERTIES, SANLAM CENTRE PAROW
01.1990 - 01.1994
Public Relations & Communication Science
Cape Technikon
01.1987 - 12.1989
Certificate for Shopping Centre Management -
University Of Pretoria
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